Wufangzhai Zongzi Brand Logo

Zhejiang Jiaxing Wufangzhai Group can be described as "both surprised and happy". What makes people stunned is that someone maliciously registered the trademark of "Wufangzhai", which wasted a lot of manpower, energy and financial resources. Fortunately, Wufangzhai brand value of 498 million yuan once again ranked 22nd in the "China Time-honored Brand Value List". "Wufangzhai" can be described as a city card in Jiaxing, Zhejiang. In June 2004, "Wufangzhai" was recognized as a well-known trademark in China by the State Administration for Industry and Commerce, thus becoming the only national well-known trademark in Jiaxing.

Wei Xu, deputy director of the president's office of Wufangzhai, told the reporter that since 1988 officially registered the trademark of Wufangzhai, with the expansion of the market and the improvement of brand awareness, the company has continuously strengthened trademark protection. Since 1996, the company has successively registered the trademark of "Wufangzhai" in the food category of 29-33, and also registered defensive trademarks such as "Wufangzhai". In addition, it has registered the trademark of "Wufangzhai" in more than 30 countries and regions such as the United States, Japan, Canada and the European Union to protect its export market. After the establishment of the group, the company applied for the registration of the trademark of "Wufangzhai" in the related goods and services such as real estate, advertising decoration, property and agriculture involved in the group. As of 20 12, the company has successfully registered 35 pieces of "Wufangzhai" and related trademarks in China. At the same time, the company also entrusted the city's industrial and commercial departments and professional trademark offices to "monitor and warn" the brand market.