Analysis of the influence of commercial property management on commercial real estate

Property right and property management of commercial real estate are problems that real estate practitioners often encounter. Only by doing a good job in property management can the word-of-mouth operation of commercial real estate continue. We try our best to provide you with the most detailed and relevant information for your reference by integrating all kinds of information.

The role of commercial property management in commercial real estate;

What is the position and function of commercial property management in commercial real estate operation? How to realize the docking of real estate and commerce? Since the end of last century, commercial real estate has been heating up in many cities in China, and the above questions have not been answered in theory and practice. On the basis of analyzing the existing problems of commercial real estate, this paper expounds the important role of commercial real estate management, and puts forward that commercial real estate management is the adhesive of organic combination of commerce and real estate, and creating the ways and space for commercial real estate management to play its role is an important driving force for the development of commercial real estate. This article is worth reading by people engaged in commercial real estate.

At present, commercial real estate is booming in many cities across the country, and some people even define 2003 as the year of commercial real estate. However, people also realize that good management is the foundation of the sustainable development of commercial real estate projects. An article in Wanda Monthly of Wanda Group wrote: When we are engaged in commercial property, especially in the long-term management of commercial property, property management has become an extremely important and key enterprise function. The operation of commercial property can meet the development needs of our enterprise in many aspects, such as repeatedly upgrading corporate brand, enhancing financing ability, expanding corporate cash flow, realizing regular returns, and being conducive to chain and cross-regional development. However, the operation of commercial real estate is a very complicated process. Commerce and real estate are two completely different fields, and commercial real estate is not a simple accumulation of commerce and real estate.

Third, the role of commercial property management in commercial real estate

The function of commercial property management in commercial real estate is to provide a platform for the connection between business and real estate and realize the effective integration of the two. This function is manifested in the design and development stage of commercial property and the daily management after it is put into use.

1, in the design and development stage.

Professional commercial property management companies participate in the design and development stage of commercial real estate. On the one hand, property companies can give suggestions on design and research based on previous management experience, so as to make the design more reasonable. On the other hand, it can enhance the property management company's understanding of commercial property, which is conducive to future management. Specifically, in the design and development stage, the role of commercial property management in commercial real estate is shown in the following aspects:

First of all, provide information consulting services for the positioning of commercial real estate. Commercial property companies are more willing to understand according to the consumption habits of nearby residents. Put forward suggestions on the main business, target market and business theme planning of the commercial real estate. For example, in view of the serious situation of homogeneous operation in the central business district, new commercial properties can turn the comprehensive market into a professional market through market segmentation positioning, or complement other commercial properties, and create different appeal points through differentiated themes, which has special appeal to consumers.

Secondly, it gives reasonable suggestions on the structure and appearance design of commercial real estate. The size design of pavement should achieve the best combination of economy and applicability; The location of pavement and the placement of pavement structure should meet the requirements of rationality; The appearance design of the whole commercial real estate achieves the purpose of outstanding theme and differentiation. Moreover, the design of commercial real estate should meet the needs of use, management and development. With its unique architectural style, fresh and open business environment and elegant and comfortable shopping atmosphere, it has won the interest of investors and consumers.

2, put into use after the daily management order

The level of property management is very important to the operation of commercial property. For example, last year, many popular small markets in Beijing closed down this year. A very important reason is that the management level is not enough. (SouFun.com, commercial real estate highlights four business opportunities, 2003-8-29) In daily management, it is necessary to unify the market image, maintain its commercial positioning, and realize the preservation and appreciation of business. During this period, in addition to ordinary residential management, commercial property management should also do the following work:

First of all, the design and management of the conventional external decoration and internal decoration of the whole shopping mall. Property management should ensure that the renovation of shopping malls conforms to the positioning of shopping malls and stimulate consumers' desire to buy.

Secondly, supervise the quality and business behavior of shop renters. The quality of the lessee and its business behavior directly affect the reputation of the whole market and the image in the eyes of consumers. For example, in the former Beijing East Bridge Baiyun Market, merchants bought goods nearby, with low grades and few customers came to buy them. Later, the Xinqiao market was demolished and some high-quality merchants settled in, which made the market active.

In addition, the creation and maintenance of shopping center environment will provide shoppers with a good and comfortable shopping environment. The marketing of the whole shopping mall makes the market have a certain popularity and reputation among consumers and so on. Fourth, how to play the role of commercial property management in commercial real estate. Commercial property management is a kind of business service behavior. It defines the service content and quality of property management according to the property management service contract, and clarifies the rights and obligations of both parties. The operation of commercial real estate is often the separation of development right, ownership right, management right and management right. At the same time, the ownership of commercial property is more complicated, and the ownership of "only renting and not selling" is in the hands of developers; The ownership of "only selling without renting" is scattered in the hands of investors; The ownership of "mixed rental and sale" is partly in the hands of developers and partly in the hands of investors. Moreover, owners usually don't run their own businesses, and most of them are used for renting to get returns, so they are often unfamiliar with the management and operation of commercial properties. This makes the management of commercial real estate complicated. The role of property management in the design and development stage of commercial real estate is realized through the agreement between commercial real estate developers and property management companies. For after-sale commercial properties, in the case of decentralized ownership, the property management will carry out property work under the supervision and coordination of the chamber of commerce in this market. At the same time, commercial property management companies should strive to improve their marketing and management capabilities. Continuously improve the introduction of talents and professional level to meet the management requirements of the new era. More importantly, commercial real estate developers and their owners and operators must pay full attention to the role of property management and create ways and space for commercial property management to play its role.

(The above answers were published on 20 13-04-08. Please refer to the actual situation for the current purchase policy. )

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