New Ten Scenes of Qingdao 3. Tsingtao beer block

The block starts from Yan 'an Second Road in the east and ends at Shouguang Road in the west. Relying on the brand effect of Tsingtao Brewery, Tsingtao Brewery Museum, the birthplace of Tsingtao Brewery, is the main landscape. The newly-built Tianmucheng Street, which combines the architectural features of various countries, adds a new bright spot to Tsingtao Beer Street. The block integrates tourism, shopping, leisure, culture, entertainment and catering, and has become a brand-new scenic spot bearing Qingdao's urban culture.

In order to create a beer culture in Qingdao, the Qingdao Municipal Government decided to transform Dengzhou Road into a beer street. That's the road in front of the former site of Tsingtao Brewery (No.56 Dengzhou Road). Dengzhou Road is a street with a long history, from which the context of Tsingtao Brewery originated.

The old Tsingtao Brewery was transformed into Tsingtao Brewery Museum and was established as a national key cultural relics protection unit. The reconstruction of Beer Street starts from Yan 'an Second Road in the east and ends at Guangrao Road in the west, with a total length of nearly 1 1,000 m.. Highlight the characteristics of beer by building characteristic beer bars, opening beer museums and setting up cultural and leisure places. The total investment of the project is about 20 million yuan. The buildings on the whole street have been re-lighted according to the European style, and the decoration of shops on both sides of the road is also integrated with the whole street. The most striking thing is the color of the road-green, which is the first colored road in the province. In 20 12, there were 60 catering businesses providing beer in Beer Street, and tens of thousands of diners visited it every day.

During the Beer Carnival, themes such as Blue some enchanted evening, Purple Romantic Night, Hawaiian Monsoon, Seoul Style and Mirage in Milan will lead a variety of performances, such as hot dance, beautiful violin, Japanese makeup talent show and bikini. , adding a touch of bright color to the beer carnival. In the exotic Tsingtao Beer Street, you can not only drink beer, feel cool, but also have a good time. During the carnival, eating crabs, eating clams fast, eating drunken shrimps, as well as table-to-table, wheel-to-wheel, lucky and other beer competitions can be described as a hearty drink. At the carnival scene, the author found that the tourists gathered here are far apart and have different accents; There are also many blond foreign tourists sitting on the street, drinking glasses and enjoying themselves.

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