The specific location of Xiamen California Building Materials Home Plaza

No.515, Yunding Middle Road, Xiamen (intersection of Yunding Road and Lianqian Road, BRT) III. Advantages of the project

1, the central position of the island, grasp the pulse of wealth.

California Building Materials Home Plaza is located in the golden business district in the east of Xiamen. There are traffic arteries such as Lianqian Avenue, Genting Middle Road, Chenggong Avenue and Lvling Road around, and the traffic network is extremely convenient. There are many high-end buildings around, covering a million people, radiating consumer groups such as Xiamen Island, Haicang, Jimei, Xinglin and Xiang 'an. Its superior geographical location will surely make California Building Materials Home Plaza a golden business circle for building materials home sales in Fujian.

2, independent property rights, only rent not to sell, to ensure long-term sustainable operation.

Shopping malls hold permanent independent properties, adhere to the principle of renting only and not selling, and provide "nanny-style" property management services to ensure the sustainable operation of the brands.

3, tailor-made, to create perfect hardware facilities.

Supporting facilities 40000: Square area 40000 square meters 5: Shopping mall * * * has five activity halls.

There are 48 escalators in the shopping center.

10: There are 10 escalators in the mall.

6.5: The floor of the mall is as high as 6.5 meters.

16: the column spacing of the shopping mall is as long as16m.

Support hardware

Information network system, intelligent shopping mall management system, bank ATM machine, business communication system, audio broadcasting system, POS machine service system, closed-circuit monitoring system, intelligent security alarm system, shopping guide fingerprint attendance system, full-court central air conditioning, large standby generator set and multimedia shopping navigation system. ...

4. Sufficient parking space, the building materials home plaza preferred by the owner.

The above-ground parking lot of the project is 30,000 square meters, and the underground parking lot is 22,000 square meters. The total planned parking space is10.2 million, and there are enough parking spaces in the shopping mall to facilitate consumers' shopping.

5. Great consumption potential, adjacent to the hottest eastern real estate sector in Xiamen.

There are many high-end buildings around, close to the lakeside reservoir, including Genting Supreme, Lakeside Capital, Vanke Lake Island, wanda plaza, Jinyu Lanwan, Strait International Community, Jing Rong Bay, etc., which contain huge consumption potential.

6, designer gathering place, top home improvement company office club

The project plans high-grade office buildings and brings together top home improvement designers, which will build the preferred home improvement base for Xiamen citizens.

7. California gift card is the first in the industry, and the commercial plaza is used as a supporting device.

The industry's first "California Gift Card" can be equivalent to cash consumption in California Building Materials Home Plaza and California Commercial Plaza system, and can also enjoy discounts for distinguished members, bringing the most direct sales to merchants.

8. Accurate planning and marketing to promote the rapid growth of the brand.

According to the annual marketing plan, the California marketing planning team will organize various promotions and customer gathering activities in conjunction with merchants according to time nodes, effectively build bridges and organize merchants to join banks and enter the community. And with the help of television, radio, newspapers, internet, outdoor, print and other media, we will vigorously promote the brand of California Home Building Materials Plaza and create a unique cultural atmosphere of California Home Building Materials Plaza.

9. Market-oriented operation, commercial management and strength operation team.

Adhere to the six unifications:

California Building Materials Home Plaza has a professional management team, with the core concept of "let merchants make money" and the management policy of "safety, service and quality", and adheres to unified investment, unified planning, unified management, unified image, unified promotion and unified service, so as to establish and enhance the overall management image and grade of California Building Materials Home Plaza and realize the sustainable and prosperous operation of California Building Materials Home Plaza.

Strength operation team:

California Building Materials Home Plaza has a professional, efficient and powerful operation and management team, and simultaneously introduces American professional marketing companies to provide tailor-made marketing planning. California Commercial Plaza, which has been in operation for many years, has mature business management experience and strong brand advantage, which is the cornerstone of our success. Scientific and effective management level will certainly enhance the brand appeal and influence of California Building Materials Home Plaza in Xiamen and even Fujian Province.

10, ensure the location of tourists, break the tradition and extend the business hours.

The location advantage of the city center ensures the tourists, and the reasonable format planning creates a leisure and entertainment shopping atmosphere, so that consumers can go to California Building Materials Home Plaza not only for shopping.

1 1. Support businesses to take standardized marketing routes and build regional headquarters of brands.

Office building planning boutique home improvement market, advanced conference center, multi-functional training base, etc. Hold industry summit forums regularly, hire marketing experts, and support businesses to take standardized marketing routes through training.

12, complete facilities, comprehensive hall, office building, shops along the street, one-stop building materials home plaza.

The project has two comprehensive home building materials halls, 16 5A office building, nearly 100 independent shops along the street and more than 40,000 square meters of outdoor square, which will present a one-stop home building materials square.

Project matching

Decoration center, engineering VIP area, brand operation center, designer's house, activity hall, conference center, shopping guide training center, home book area, customer rest area, children's custody area, goods storage area, service desk, after-sales service area, clearance promotion area, food city, coffee shop and garden landscape. .............................................................................