The era of "new shares" has arrived. How will the real estate industry "restructure"?

Since 20 16, a series of real estate control policies have been introduced one after another. In 20 17, the regulatory policy has been continuously upgraded, and the regulatory direction has also undergone major changes. The land auction policy is the strictest in history, with both rent and sale, and the reform of household registration system is further deepened. ...

The era of "new shares" has arrived. In the new stock environment, new difficulties and new problems follow. How will the real estate industry "restructure"? It has attracted the attention of the industry.

The era of stock has come quietly.

The real estate market is moving from the "golden age" to the "silver age", which is a recognized industry trend. However, when the industry entered a period of steady growth from a relatively fast development stage, another important change gradually emerged, that is, from the "incremental era" to the "stock era".

According to the experience of developed countries, after the real estate industry matures, the important position of stock houses will continue to emerge, and the sales scale of stock houses will even far exceed that of new houses.

Due to the scarcity of land resources, the demand will gradually turn to the second-hand housing market. In recent years, many developers and investment institutions have gradually paid attention to the non-new housing market, which has led to the continuous expansion of the transaction volume of stock houses, and the era of stock houses has quietly arrived.

According to the data from Chain Home, in 20 16, the transaction volume of second-hand houses in China exceeded 6 trillion yuan, accounting for 4 1% of the total housing transactions. Among them, the proportion of second-hand housing transactions in Beijing and Shanghai has reached 74% and 72% in the same period. This ratio has reached the level of developed countries' markets. Judging from this key indicator, China is generally in the transition period to the stock market.

It is worth mentioning that with the rise of commercial properties, a large number of stock houses have been made into brand long-term rental apartments, which is a remarkable feature of the current stock house market. According to the statistics of chain home, there are more than 65.438+300 million young people renting houses, but these people are not satisfied with the traditional rental market. Brand long-term rental apartments are more popular with young people. Behind this phenomenon, in fact, the iteration of consumption patterns has spawned new service demands.