Corporate culture of China Aviation Technology Shenzhen Co., Ltd.

Shenzhen AVIC, rooted in the aviation industry, grew up in the forefront of reform and opening up. With the advantages of talents and technology, adhering to the tradition of hard work and Excellence, and relying on down-to-earth struggle, we have achieved remarkable results in the past 20 years. Facing the ever-changing times and increasingly fierce competition, we can't be satisfied with our achievements. We must be prepared for danger in times of peace, forge ahead and meet the challenge bravely. As the window of China's aviation industry in the special economic zone, as an important part of AVIC International's "internationally competitive multinational company" and the main force of collaborative business development, we must be very clear about the future strategic goals and current role positioning, earnestly pursue AVIC and AVIC International's corporate philosophy, absorb its core essence and cultural essence, fully embody our own traditions and characteristics while maintaining the same direction of cultural construction, and make our cultural framework a strong support for AVIC and AVIC cultural system and become our development. To this end, we condensed the core concept of Shenzhen AVIC: paramore, build first-class!

Starting from the ordinary, doing things seriously and being a down-to-earth person are the basis of our achievements. But we can't be satisfied with the ordinary and revel in the status quo. Our future career is even greater and our prospects are more magnificent. We have to go to Paramore. Only by surpassing can we keep our passion forever, break through the convention and innovate constantly; Only by surpassing can we stand at a higher height, set higher goals and pursue greater development. Paramore needs to be based on his own duties, be dedicated and diligent, strive for perfection and lay a solid foundation; Paramore needs to deeply reflect on himself, bravely deny himself, break through the existing mindset, look far and broaden his thinking.

The market economy is as powerful as a forest. If you want to survive and develop, you must look outside and build first-class. It is necessary to build a first-class enterprise group and establish a leading position in the industry through a series of strategic measures such as adjustment, reorganization and merger. Only by building first-class products and technologies can we have excellent brands; Only by building first-class management and service can we have a good reputation. Only by building a first-class enterprise can we have good benefits and returns, and our enterprise can last forever. To build a first-class enterprise, we need to stick to our goals, persevere, do a good job and make the enterprise bigger and stronger.

Building a first-class Paramore is the sacred mission and goal of every pilot, and it is also our solemn commitment and heroic oath facing the new century! It will inspire us to forge ahead and create a better tomorrow. All our efforts are to promote the rapid and sustainable development of enterprises; Create value for customers, provide a stage for employees, serve aviation and repay society.

We pursue rapid development. Nowadays, social progress is changing with each passing day, technology is advancing by leaps and bounds, and the competition faced by enterprises is becoming increasingly fierce. We should have a strong sense of crisis and a high sense of urgency, talk about the scale and strength of enterprises, and talk about the speed and efficiency of growth. We need to establish a global vision and overall market outlook, constantly improve our sensitivity and quick response to the market, learn and implement advanced management ideas and methods, and enhance our competitive advantage through profound management changes and cultural evolution. We need to aim high, forge ahead with passion, constantly improve the target level, seize every opportunity, accelerate the pace of enterprise development, bravely stand at the forefront of the market economy and fight the storm.

We pursue sustainable development. In the business game, new enterprises are born every day, and many enterprises are fading out and dying out. We don't want to be a short-lived enterprise, but we must survive tenaciously and develop sustainably, and strive to build a century-old aviation industry. Therefore, it is necessary to practice hard, lay a good foundation, enhance the development potential, achieve steady growth, continuously improve the comprehensive quality and anti-risk ability of enterprises, avoid major turmoil and twists and turns in enterprises, and ensure the healthy development of enterprises. At the same time, we should respect human nature and natural laws, not at the expense of the environment, be a socially responsible enterprise, and realize the perfect unity of the sustainable development of the enterprise itself and the whole society.

We pursue profit maximization, but we don't take making money as the ultimate goal. While developing rapidly and continuously, we are committed to-

Create value for customers. Customers are our parents, and all the benefits of the enterprise ultimately come from customer satisfaction. Without customers, enterprises lose the premise of existence. Produce advanced, fashionable, high-quality and safe products, and provide meticulous, caring, perfect and personalized services to meet customer needs and exceed customer expectations.

Provide a stage for employees. Every step of an enterprise's growth embodies the wisdom and sweat of its employees. In this regard, we should be grateful, regard employees as the first resource of the enterprise, strive to create a stage and broad development space for employees to display their talents, constantly create a mechanism for talents to stand out, provide employees with more learning and training opportunities, keep their personal growth in step with the growth of the enterprise, let employees enjoy full humanistic care and high-quality happy life as masters, and strive to build the enterprise into a warm home for employees.

Service aviation. Aviation industry is our foundation, and it is our natural mission to rely on and serve aviation. It is necessary to create the best benefit, return the investment matrix and provide economic support for the development of aviation industry; Strengthen cooperation with brother units in the aviation system to provide supporting support for the aviation industry; Taking advantage of the geographical advantages of special economic zones, we will continue to explore system reform, mechanism innovation, capital operation and other aspects to provide a testing ground for the development of aviation industry.

Give back to society. Society provides the environment and conditions for us to realize the foundation. Pay taxes according to regulations, support national construction, actively participate in community construction and social welfare activities, help the poor and the weak, protect the environment, benefit the society, and earnestly assume corporate social responsibility. Strive to build a first-class enterprise group and build Shenzhen AVIC into an internationally renowned enterprise with strong comprehensive strength, respected by society and loved by employees.

According to the development strategy of AVIC International and the vision of "building a multinational company with international competitiveness", CATIC Shenzhen Stock Exchange should shoulder the heavy responsibility of coordinating business development. To this end, we should adjust our strategy, integrate existing resources, concentrate on making the enterprise bigger and stronger, and strive to build a first-class enterprise group in another ten to twenty years, and build international famous brands in LCD, circuit boards, watches and other industries. Make the retail department store industry, real estate industry, hotel industry and property management become the vanguard of the same industry in China, become the preferred supplier of target customers, make the return on investment of shareholders higher than the average level of the same industry, and make the economic income, welfare treatment, quality of life and development opportunities of employees in the same industry and region at the upper-middle level. People-oriented, enterprising and harmonious

People-oriented-the starting point and destination of all our activities are for people, and the basic ways and means to achieve our goals are to rely on people. Adhering to people-oriented is the essence of Scientific Outlook on Development and the core concept of modern enterprise management. Emphasizing people-oriented, we must fully respect people's rights and needs, create a corresponding environment, and provide talents with a stage to display their talents and broad development space; We should attach importance to encouraging people and constantly develop their potential; It is to pay attention to self-development while paying attention to and not harming the interests of others, encouraging employees and enterprises to depend on each other and grow together, and finally achieving self-management under the same goal.

Aggressive-positive and determined to make a difference; Set goals and constantly surpass yourself. Enterprising is the core feature of AVIC culture, and it is the spiritual power and source of strength for individual struggle and achievement. Without enterprising, individuals will not make great progress, and enterprises will not make great development. To be proactive, we need to pay close attention to the changes in the external environment and competitors, constantly learn new knowledge and skills, be determined to change and innovate, and have passion, courage, perseverance, perseverance, firm goals and firm pursuit.

Harmony-appropriate coordination and appropriate cooperation. Harmony is the highest realm pursued by individuals, organizations and society, and it is the premise and foundation of all development. To advocate harmony, we must be honest and trustworthy, cooperative and friendly, help each other and live in harmony; Efforts should be made to achieve reasonable distribution, equal opportunities, fairness and justice; We should strive to make the enterprise develop healthily and full of vitality, and the employees live a happy, stable and orderly life; We should get along well with the environment, be kind to nature, protect the ecological environment and benefit future generations.