What is joint marketing?

definition

Marketing power refers to the integration of integrated marketing, precision marketing, contact influence, media influence marketing, word-of-mouth marketing and experience marketing. Implemented through one or more platforms.

Edit the characteristics of joint marketing in this paragraph.

1, the focus of integrated marketing is to organically connect and combine the behaviors of manufacturers on 2.0 and 3.0 platforms, relying on huge network matrix resources, and turn them into smooth and cross-industry cross-matrix marketing. To get the maximum return on investment on the basis of marketing is to combine online communication channels and methods with online activities to obtain the best communication effect and realize cross-border marketing of different matrices. 2. The focus of precision marketing is that matrix helps you find accurate market segments and target consumer groups among a large audience. 3. Contact effect is multi-point deep contact. Its corresponding marketing model is Sohu's unique contact marketing model. We try our best to find natural contact points for businesses on the network where target customers may appear, and improve the exposure and dissemination efficiency of target products and brand information. The richness of products allows users to leave more footprints on the network, and it can also become an important contact point between enterprise products and brands and users. 4. The influence of the media, focusing on the influence of the media in reporting major events and the sense of social responsibility of the media, enhancing the visibility of brand products of manufacturers and the public image of enterprises, and at the same time resolving misunderstandings caused by information asymmetry. The social responsibility of the media is an important aspect, and it is the basis for beauty to establish a public welfare image. 5. The focus of word-of-mouth marketing By changing the traditional top-down marketing model, we can flexibly use the characteristics of the Internet to spread the brand value and product characteristics of enterprises to users, and enhance brand affinity and brand loyalty in a controllable way.

The function and value of editing this paragraph

Experience marketing. The key point is to build a high brand, and at the same time, through experiential marketing, to shape the relevance and consistency of values between the brand and the target users, and to promote customers' sense of identity with brand value. In the promotion process, we emphasize the concept of media and users first, expressing cold data and experiential communication, which corresponds to our product experience. The six marketing methods are organically combined and integrated, conveying a joint marketing model.