Have you learned the correct way to make money from vending machines?

As we know, the vending machine industry belongs to a new industry with the characteristics of low investment, low risk and quick return. Do you know how vending machines make money? The following is the report we compiled for you, absolutely dry!

0 1 main payment methods and operation methods of vending machines

The standard definition of vending machine is: "the retail format of sales activities through vending machines." Vending machines, also known as kiosks, have been widely used in many kinds of goods.

In China, vending machines have become a potentially huge industry. After department stores and supermarkets, the third retail revolution has a very broad prospect. At present, the main payment methods of vending machines are cash payment and mobile phone payment, and their operation methods mainly include the following:

(1) Category I: direct purchase. Customers buy operators' machines. The customer operates independently, and the operator is responsible for the installation, testing and daily maintenance of the machine. The operating profit belongs to the operator.

(2) The second category: cooperative leasing. Customers rent machines, operate them themselves, and are responsible for all business processes. Operators provide services such as machine installation, and provide free maintenance (excluding man-made damage) during the lease period. Cooperative leasing can reduce the investment risk of both parties, which is more common in China.

(3) The third category: the partner model. The customer provides the launching site, and the operator is responsible for all the affairs of the machine and operation. In this business model, customers often pay attention to saving time and worry and wait for the sales share.

Profit sources and main costs of vending machines

(A) the main source of profits

1. Sell drinks, food or other items through vending machines. Vending machines don't need salespeople to wait all day, and the payment behavior can also be done by consumers themselves. Operators only need to replenish goods regularly without paying high labor costs, thus increasing the operating profit of vending machines.

2. Point the sales fee and shelf fee. Operators who own vending machines can rent the space on their vending machines to other operators, so as to collect the corresponding sales fees and shelf fees, thus making profits.

3. Use vending machines to advertise. Advertisers of vending machines mainly refer to print advertisements and video advertisements on the screen. Vending machine advertising is cheaper than TV advertising, and the effect is no worse than TV advertising when it is broadcast 24 hours a day. At the same time, fuselage advertisements will also be adopted by many businesses.

(2) Main costs

1. Maintenance cost is one of the main costs of vending machines, but with the maturity and improvement of vending machine technology, the maintenance cost has been effectively controlled.

2. Compared with the supermarket, the purchase quantity is small, and the commodity price has no obvious advantage. Therefore, if you want to operate vending machines, it is very important to choose operators with strong operating strength and more points to cooperate, which can increase the number of purchases and have an advantage in commodity prices. For example, the operator of orange intelligent terminal has a large number of vending machines and is engaged in food wholesale business, with a large amount of food purchases and obvious price advantages. This is a good cooperative operator.

3. The venue fee is also a big cost of vending machine operation. In some good locations, the monthly venue fee for a vending machine is not small (but much cheaper than the store).

4. Property fees. We need a special salesperson to supplement the goods, which should include: on-site salesperson, commodity buyer and warehouse administrator.

Problems existing in the industry and suggestions for improving profits

(A) operators generally face difficulties.

Although the domestic vending industry has existed for a long time, due to some innate factors of the industry development, the internal management level of most operating enterprises is not high, especially in the supply chain management, which is still in a relatively extensive stage. Common problems of vending machine operators in the supply chain mainly include the following points:

1. Inventory problem, operating companies and individuals usually keep a certain amount of inventory in order to ensure operating profits, but few companies in the industry do in-depth research on their own inventory, which leads to unreasonable use of inventory funds by operating companies and easy to lead to negative problems such as tight cash flow.

2. It is difficult to get started and the market is not perfect. From the point of view of small operators, if there is no installment payment for each vending machine worth 30,000 to 40,000 yuan, it will be difficult to pay huge fees, which undoubtedly improves the entry threshold for small operators. At the same time, due to the immature market, there are few kinds of goods that can be supplied to small operators, which seriously restricts the development of vending machine market in China.

3. The cost is high and the income is too small. The higher cost is mainly reflected in miscellaneous expenses such as maintenance costs and continuous property fees, which leads to higher cost and lower profit.

(2) Increase profits and increase the rate of return.

The above problems are universal in the current domestic vending machine industry. In view of these problems, this paper puts forward the following suggestions:

1. Solutions to inventory problems

First, we should manage the marketing end well, start from the source, strengthen the information transparency of the marketing department and the inventory management department, and realize the linkage of information changes.

The second is to strengthen the information management level of the inventory management department and realize the refined management of inventory through information management tools. A high-quality inventory management system can provide sufficient early warning information and decision-making basis for inventory managers, such as average delivery days of suppliers, price fluctuation of suppliers, supply quality trend, supplier value analysis, etc. At the same time, change the concept, from focusing on execution to focusing on management, establish and improve the auxiliary inventory management system, such as the optimization system of goods warehousing (such as giving priority to warehousing according to shelf life), and strengthen inventory management from the system.

2. Pay attention to the choice of operating points

Selection principle of vending machine operation location: mainly choose the location with large traffic, the activity area with younger age structure and the area with high demand for drinks.

3. Pay attention to operation control

After the vending machine arrives at the operation point, the daily operation control will determine the profit output of the vending machine. Daily operation control should include the following key points:

Timely replenishment: timely replenishment of out-of-stock goods to reduce operating losses caused by out-of-stock.

Proper equipment maintenance and cleaning: check and maintain the equipment regularly to fully ensure the normal utilization rate of the machine and enhance the purchase desire of users.

Timely recovery and replenishment of cash: regularly recover the cash in the equipment and coins in the equipment. Reduce the suspension of operations caused by problems such as lost coins and full cash deposits. Of course, if you use a mobile payment device, there is no such problem.

4. Pay attention to strictly control the types of goods.

The types of goods in vending machines need to be selected according to local market conditions. It is generally enough to recommend a few categories that are suitable for the local area and have good sales. Too many kinds of goods may cause operational burden, make consumers choose more, affect the efficiency of purchase and equipment service, and easily cause inventory accumulation.

Judging from the current situation and development trend, we have reason to believe that as long as the marketing strategy is constantly improved, vending machines will surely usher in better development.

This article was transferred from WeChat official account Wisdom Orange.