Property management and practice

Property management-briefly introduces the management activities of using modern management science and advanced maintenance technology to manage the property by economic means, providing efficient, high-quality and economical services for the owners and tenants, and making the property play its maximum use efficiency and economic benefits. The main industrial objects of property management are residential quarters, including high-rise and multi-storey houses, comprehensive office buildings, commercial buildings, tourist hotels, standard industrial workshops and warehouses. Its business scope is quite extensive, and its service items are also diversified. In addition to the management of housing use and rental, the maintenance of housing and ancillary equipment and facilities, there are also various services such as cleaning, public security, traffic guidance and vehicle parking, environmental greening, and convenience for residents' lives. Property management adapts to the characteristics of urban housing management, including: the diversification of housing property rights requires the authority of management institutions; The diversification of residential functions brings the complexity of management content; The systematization of residential facilities requires the professionalism and unity of management forms; Residents in residential areas pursue convenience and comprehensive demand for related services. At the same time, property management is a derivative of comprehensive development of real estate. As the consumption link of the real estate market, it is essentially the continuation and perfection of the comprehensive development of real estate. Good property management is not only conducive to promoting the sales of real estate, but also conducive to expanding its business scope. Property management-development trend

2. Group development is conducive to achieving economies of scale and changing the situation of small-scale property management enterprises with poor economic benefits.

3. Group development is conducive to giving full play to the advantages of talents and changing the pattern of scattered talents and technology.

4. Group development is conducive to expanding business areas and realizing a virtuous circle of enterprise development.

5. Group development is conducive to participating in market competition and seeking survival and development in the competition.

6. Group development is conducive to going abroad and entering the international market. Although property management has been carried out for more than 20 years, most enterprises are still small in scale, with scattered talents, and it is difficult to create economies of scale and the development potential is seriously insufficient. It will be the general trend of the development of property management enterprises in the new century to change the combat situation of small property management corps, promote the collectivization development of property management enterprises and seek economic benefits from scale development. The establishment of the property talent training center has become the "base camp" for training property management talents and accumulating property management experience, and has made a good human resource reserve for the brand expansion and large-scale operation of the Group. Third, property management services will be networked and digitized. With the development of society, people have higher requirements for the comfort of living. After all kinds of digital equipment enter the category of property equipment management, the property management work will become increasingly complex and the comprehensive degree will be continuously improved. Traditional property management, because of its low technical content, can only be a labor-intensive industry. Facing the rapid development of modern science and technology, high-tech represented by building intelligence and broadband community network has been widely used in modern times, and all kinds of property "hardware" on which the property management industry depends for survival and development have undergone unprecedented changes. 2 1 century is the era of network information, with rapid economic development and increasingly fierce competition. In order to survive and develop, the property management company must develop the current property management into a networked, intelligent and personalized property management, which can provide different services according to different households and embody the "people-oriented" property management purpose. 1, a residential area is a small society, not a single product, it includes the environment, supporting facilities and all aspects of daily life. Property management must follow certain rules in order to serve this community well. To establish a "big platform" for residential property management, property companies also need to use this "platform" to connect everyone, realize communication, exchange and understanding between people, and humanize property services. 2. Networked management can improve the added value of property management, and networked communities can realize "zero distance" communication with every household. By issuing notices online, organizing community affairs discussions, accepting and handling residents' complaints, reporting for repairs, express delivery and reminders, etc. Property management can provide more personalized services for every family, and at the same time, it can carry out colorful community activities according to the characteristics of residents in the community to create a unique cultural atmosphere in the community. High value-added services are bound to have high value-added returns, and property management companies can raise the price of property management while improving the service level. 3. Network management is an effective means to meet the needs of residents for efficient and timely service. Network management is to intellectualize the functions of multiple buildings (mainly residential quarters) with the same or different functions in a certain geographical area according to the overall planning method, realize the sharing and unified management of resources, and provide a safe, comfortable, convenient, energy-saving and sustainable living environment while facilitating management and control. As the embodiment of the civilized life concept of "people-oriented" and "sustainable development" at a higher level, property management enterprises must adapt to the requirements of property management in the digital age and change from simple maintenance and labor-intensive to technical maintenance and knowledge-intensive. Only in this way can the level of property management keep pace with the scientific and technological progress of real estate development and construction. It can be imagined that in the face of modern property management enterprises, a property management industry that still stays in traditional management techniques and methods cannot meet the requirements of modern property management. The property management industry must face challenges and improve the technical content of property management. Four. The development of property management enterprises in the direction of legalization objectively requires their business activities to be orderly, standardized and legalized, which is not only the objective requirement of the development of market economy, but also the realistic requirement of the development of property management industry. At present, there are still some problems in China's property management, such as lack of laws and regulations, low legislative level and poor legal effect. If this situation does not change, it will definitely affect the development of the property management industry. The harmonious development of property enterprises should follow the following principles. 1, the principle of proceeding from national conditions. Starting from the national conditions, that is, from the actual situation of property management in China. Only from the current situation of China's property management, fully considering that China's property management has only a history of 20 years, the property management market is still in the process of cultivation, and taking into account the factors such as China's property management in the ascendant, broad development prospects, and integration with international property management, can we not be divorced from the current situation of China's property management, but also advance. 2. The principle of openness. Publicity means that in the bidding of property management projects, the leading bodies and personnel of the bidding, the target (basic information of property planning and construction, contents of property management, standards and rewards and punishments of property management, and time limit of property management), the tenderer, the tenderer and related matters of bid opening (starting and ending time of bidding registration, main contents of bidding, composition of the jury, form and time of bid opening, scoring method of bid evaluation, handling of breach of contract, supervision of bidding and complaint telephone number) will be available. Openness is the premise of bidding. Only when it is open, can property management enterprises understand the conditions and relevant information of bidding, and decide whether to bid according to their own strength, determine management service measures and charging standards, and only when it is open can they accept social supervision. 3. Principle of equality. Equality means that in the bidding process of property management, the status and opportunities of bidders are equal, and all bidders stand on the same starting line. All qualified property management enterprises with property management ability can participate in the bidding of bidding property projects. Only through equal competition can the requirements of the law of value become a social coercive force, and only under the condition of complete equality can the external pressure brought by competition become the driving force for enterprises to improve the quality of management services and enterprises. Without equal competition, nothing can be said. 4. The principle of fairness. The so-called fairness means that fair and effective competition should always run through the whole process of bidding in property management bidding competition. Only fair competition can effectively stimulate property management enterprises to improve management service level, improve management and enhance enterprise vitality. 5. The principle of reasonableness. Rationality means that in the operation of animal husbandry, it is necessary to gradually form property projects that meet the bidding conditions, and all property projects must be subject to bidding according to regulations. Only by ensuring reasonable competition in property management can the legitimate rights and interests of property management enterprises be protected. 6, the principle of steady progress. In view of the fact that China's property management is in a stage of great development, the construction of property rules and legal system is still not perfect. All localities should carry out bidding pilot projects for property projects with good basic conditions, complete facilities and relatively perfect functions. V. Specialized Property Management Because the scale of property management enterprises is generally too small, it is more difficult to implement the specialization of property management. In addition, the specialized companies of property management in the market are not mature at present. For example, there are few or no professional companies such as property management and safety management. Although there are many cleaning companies, the service quality of property management is also affected because of low wages and rapid turnover of personnel. These factors restrict the implementation of property management specialization. On-site professional management of property companies is the inevitable trend of property management development and the inevitable result of specialized market segmentation. We must adhere to the "three principles" in business operation. First, we must adhere to the principle of "choosing profits, grasping the big and letting go of the small", and never blindly launch projects to ensure social and economic benefits; The second is the principle of "interactive development of main business and sideline business, and sideline business cooperates with main business". Seek the greatest social benefits with the main business property management, and seek the best economic benefits with the sideline supporting industries, so as to achieve "stronger main business and richer sideline". On the basis of the projects that have already started, increase the intensity of operating companies to provide cleaning, housekeeping, elevator maintenance, engineering maintenance, landscaping, real estate agency, tourism and other projects; Third, the "win-win" principle of "owners are happy because of interests and property companies are satisfied because of profits". The intransitive verb property management will be internationalized. Property management abroad has a history of over 100 years, and it has just gone through 20 years in China. International standard quality management refers to a way for property management enterprises to manage property according to the relevant requirements of the international quality standard system. With China's entry into the WTO, there are higher requirements and more urgent needs. With the increasingly fierce competition in property management, more and more property management enterprises will adopt international quality standardization management. Property management is full of new vitality and has a long way to go in the 2 1 century. Because, with the acceleration of China's entry into WTO, the competition in China's real estate industry will become more and more fierce. As a service-oriented enterprise, the competition in the real estate industry is ultimately supported by services, and the value of the property will also be reflected through services. Quality service can increase the added value of the property. What WTO brings is a fair competitive market environment. If it is an opportunity, it is an opportunity for domestic and foreign enterprises. So there is bound to be a pattern of "dancing with wolves". China's property management industry is called emerging industry and sunrise industry, with a history of only 20 years. Its industry laws and regulations have not been completely and systematically established and perfected, and the responsibilities and rights between property management enterprises and owners are still unclear. From the perspective of the whole property management industry, except for the residential properties developed by the government, a large number of commercial houses developed by enterprises are basically in the situation of who develops and who manages them. Many property management companies are still related to real estate companies, and it is a common phenomenon that property management companies are attached to real estate developers. After China's entry into WTO, in recent years, the laws and regulations on property management will move towards perfection and fair competition, and the owners will also have the right to choose the housekeeper, so that the property can be truly and comprehensively put on the market. Property management industry is recognized as a low-profit industry, and enterprises pursue the maximization of interests. Especially after China's entry into WTO, it is the only way out to tap new economic growth points when management fees cannot be raised substantially at will. After China's entry into WTO, the competition among property management enterprises will be reflected in the competition of cost and quality, including price. The development of community economy can not only bring economic benefits, but also facilitate owners and improve the satisfaction of community service quality. Community economy can involve a wide range of fields and has broad market prospects. Such as community education, community culture and entertainment, community housekeeping, community business service, community elderly service, community health service, community intermediary service, community commerce, community catering, community car service and other chain stores. I believe that after China joins WTO, the community economy will develop greatly. Generally speaking, property management enterprises should scientifically control costs and energy, improve their management level, constantly meet users' requirements for the quality of property environmental services, and realize standardized and scientific management. The process of market competition and integration will be a powerful driving force to promote the continuous improvement of property management and service level, and the management level of property facilities will be the main factor to determine the competition and integration ability of various property management enterprises. The development trend of property management enterprises must take the road of merger and reorganization, expand enterprise scale and entrusted property area, improve service quality and form scale operation. Only when the property management enterprises gain a firm foothold in the new era of property management, constantly improve their competitiveness and make themselves develop rapidly can they improve their market competitiveness. 2 1 century, property management enterprises will face the challenges brought by more intense market competition, and the ever-changing high technology has also brought unprecedented development opportunities to enterprises. With the acceleration of social progress and economic development, the level of urban construction and the living requirements of residents are constantly improving, and the market has put forward higher requirements for the development of the property management industry. Specialization, marketization, socialization, legalization and internationalization will inevitably become the development direction of the property management industry in the new period, and the operational property management mode, as an operation mode to adapt to the development trend of this industry, will become the mainstream of the industry development in 2 1 century.