Background of Tomorrow Flower City Project

Under the leadership of the Municipal Party Committee and the Municipal Government, Shanghai has fully implemented the "Theory of Three Represents". Taking the opportunity of joining the WTO, preparing for the World Expo, the comprehensive development on both sides of the Huangpu River and the construction of "one city and nine towns", Shanghai has further emancipated its mind, kept pace with the times, pioneered and innovated, and strived to grasp the social development trend and direction of economic globalization, urban-rural integration, information networking and healthy housing by adjusting industrial structure, optimizing layout and improving quality. Pay equal attention to "hardware" and "software", scientific and technological innovation and institutional innovation, speed up the construction of an international metropolis, and further build Shanghai into an international economic, financial, trade and shipping center.

The Expo Center, which has attracted much attention, is located in most areas of Pudong between nanpu bridge and Lupu Bridge, which will have a far-reaching impact on the development of Shanghai as a whole, especially on the real estate market, and will have a greater and far-reaching impact on the real estate market in Pudong Zhou Kang where this project is located.

With the start-up of Yangshan Deepwater Port and Shanghai Zhu Qiao Airport New City with an investment of 60 billion yuan, with the maturity and perfection of the above areas, the real estate prices in this area are rising continuously. In the first half of 2009, Nanhui District and Pudong New Area were formally merged into the new Greater Pudong District, and the housing market in Zhou Pu plate rose suddenly, and the price frequently exceeded the upper limit. The housing price in Zhou Pu will inevitably become a new bright spot in Pudong New Area.

The pilot community of family residence in China is a research topic approved by the Ministry of Construction in 2004. Guided by the concept of "building a family community and building a harmonious society", it involves more than 70 evaluation indicators. At present, only 10 projects in China have been rated as the first batch of family-friendly residential pilot communities, mainly in big cities such as Beijing, Shanghai, Guangzhou and Hangzhou. The "Tomorrow Flower City" project developed by our company is the first family-friendly residential pilot project in Nanhui District, Pudong, Shanghai.

Project location

Zhou Pu Town was founded in 1909, located on the east bank of Huangpu River. It is one of the famous ancient towns in Shanghai, enjoying the reputation of "18 towns in Pudong and the first town in Zhou Pu" and is the economic center of Nanhui District. By 2005, the economic growth rate of Zhou Pu Town is faster than the average level of the whole region, and the Zhou Kang plate has achieved the goal of accounting for about 30% of the total economic output of the whole region.

scope of project

"Tomorrow Flower City" project base is located in the southwest of Zhou Pu Town, Nanhui District, about 22km away from Shanghai People's Square, about 12km away from Pudong International Airport, only 3.5km away from the outer ring road and about1/km away from nanpu bridge. The project is adjacent to Lin Kang apartment, Zhou Pu nursing home and medical and health reserved land on the west side of Shen Kang Highway in the east, Zhouzhu Highway in the south, Hunan Highway in the west and Prosperous Road in the north. The total land area of the base is about 430,403.2 square meters (about 645.6048 mu). The planned Zhouxing Road and Zhou Kang Road divide the base into three blocks (these three blocks are located to the east of Zhouxing Road). The proposed total construction area is about 650,000 square meters. At present, the project starts three communities ahead of schedule.

Research team

Investor: Shanghai Minghua Real Estate Co., Ltd.

Shanghai Minghua Real Estate Co., Ltd. is a senior real estate development enterprise established in 1993. The registered capital of the company is 1 100 million yuan, and it is an enterprise committed to openness and integrity by the real estate association. Since the company was founded 14 years ago, it has achieved good economic and social benefits, established a complete set of rules and regulations and operating procedures, and cultivated and brought up a team of employees with good professional quality.

Characteristics of enterprise management and operation:

(1) In terms of development ideas, the idea of "seizing reform opportunities, optimizing operation mechanism, improving scientific management and ensuring stable development" is implemented.

(2) Pay attention to establishing and perfecting the basic work of enterprise management in business management, and implement a set of efficient operating procedures as a guarantee.

(3) Strengthen the marketing awareness in real estate development and operation, pay attention to early market research, and plan construction projects according to market demand.

Shanghai Minghua Real Estate Co., Ltd., under the guidance of the management policy of pursuing economic and social benefits of enterprises, has established a corporate brand and strengthened the development of its own business scale. With its own strength, the company won the 430,000 square meters commercial housing development base in Zhou Kang plate of Nanhui District, which promoted and prospered the urbanization construction of Zhou Kang.

Developer: Shanghai Rong Hui Real Estate Co., Ltd.

Shanghai Rong Hui Real Estate Co., Ltd. is a project company invested by Shanghai Minghua Real Estate Co., Ltd. for the construction of "Tomorrow Flower City" in Zhou Pu, and is responsible for the development, operation and implementation of its project "Three Neighborhoods".

Design consultant: American JY architectural planning and design firm.

American JY Architectural Planning and Design Office was established in Los Angeles, USA, 1983, mainly engaged in professional consulting services in architectural planning and design and related industries. From 1983 to 1993, the firm cooperated with many famous American architects, such as Jackson K. Walters, margaret court, Phil Stevers, etc. , focusing on the field of luxury residential design in southern California, USA, and his works are distributed in several high-end residential areas in southern California.

At the end of 1992, with China's opening to the outside world, JY entered the design market in China and was invited to participate in the planning and architectural design of Taihu National Tourism Resort in China. Later, JY won the bid in a series of international architectural design bidding activities, such as Shanghai Futures Building, Shanghai Donghai Plaza, Shanghai Commodity Futures Exchange Center, Shanghai Oriental Golden Horse Plaza, Shanghai Civil Defence Building and Shanghai Port International Passenger Transport Center, and all of them were completed, laying the foundation for development in China. After 1999, with the vigorous development of domestic real estate industry, JY firm has devoted itself to planning, architecture, landscape and other fields, especially in the field of high-grade housing in Shanghai.

Yu Jinjie: President, Senior Planner and Architect (USA)

Chief designer of this project: Chen Tao.

The main designer of this project: CristianRayter, AIA (USA),

Project leader: Zhu Zhidan

Architectural Design: Shanghai Electromechanical Design and Research Institute Co., Ltd.

Established in 1953, Shanghai electromechanical design and research institute is a large-scale comprehensive design and research institute approved by the state. Holders of Grade A engineering design certificate and general contracting qualification certificate issued by the state are allowed to undertake engineering design, product development, consulting, planning, general contracting and engineering supervision in machinery, construction, light industry, medicine and other industries. After approval, it can carry out foreign economic cooperation and scientific and technological consulting business and obtain ISO900 1.

There are more than 700 employees in our institute, 80% of whom are professional and technical personnel, including National Master of Engineering Design 1 person, more than 40 professors, more than 200 senior engineers, and a large number of senior experts with rich practical experience. Ranked in the top five in the comprehensive strength appraisal of Shanghai Design Institute.

Landscape Design: Pareden Architectural Landscape Consulting Co., Ltd. (China Alliance of Australian Baiken International Design Group)

Shanghai paleden architectural landscape consulting co., ltd (PCALSHANGHAI for short) is an international architectural and environmental landscape design consulting company jointly invested by Australian PCAL design company and domestic first-class comprehensive design institutes. Founded in 200 1, the design team includes more than 50 Australian and international senior registered architects, planners, landscape architects, domestic first-class registered architects and designers from various design disciplines. At the same time, PCAL, as the China Alliance of the world's top commercial architectural design company, has completed a number of successful large-scale projects with international advanced business concepts in China, providing customers with planning, architecture, environmental landscape and interior design of large-scale high-end residential areas, businesses, public buildings and other projects, which has established PCAL's leading position in the domestic architectural design, landscape design and professional consulting fields.

Engineering Consultant: Institute of Engineering Management, Shanghai Jiaotong University

The School of Engineering Management of Shanghai Jiaotong University mainly carries out teaching, research and training in civil engineering, architecture and water conservancy project management. The director is Professor Shen Weiping, deputy director of the School Council, and the executive director is Professor Walter Hu, and well-known engineering management experts at home and abroad are hired as consultants. The Institute of Engineering Management of Shanghai Jiaotong University has undertaken a series of projects, such as major projects of the National Natural Science Foundation and major key projects of Shanghai Science and Technology Commission, which have great influence in China.

Marketing planning: Shanghai Tongce Real Estate Consulting Co., Ltd.

Tongce Real Estate Consulting Co., Ltd. was formally established in early 2004 as a private group company engaged in real estate development, real estate research, project consulting, integrated marketing and real estate financial investment. Its predecessor is Shanghai Tongce Real Estate Consulting Co., Ltd., established in 1998, specializing in real estate marketing and sales agents. At present, the company has set up a number of holding subsidiaries in major economically developed areas of the country, and based on this, it has carried out projects in surrounding areas.

Intangible assets and core competitiveness-enterprise brand, knowledge management and customer relationship management

Support the sustainable development of the company as a professional real estate consulting agency.

The core values are "positive, respectful, frank and sharing"

It contains rich contents and is a kind of "philosophy" for employees with the same policy in their work and life.

Unique management system-decision-making, execution and supervision

The operating mechanisms of the three are relatively separated, but they are mutually restricted and coordinated, which ensures the long-term interests of the company and reduces the business risks of the enterprise.

Property management consultant: dtz (Shanghai) Co., Ltd.

Dtz is an international property consulting company with more than 65,438+00,000 employees, providing one-stop transnational professional consulting services to global real estate investors, owners and tenants in 200 branches in 40 countries around the world. Dtz is one of the first wholly-owned overseas real estate service companies in China, with branches in Shanghai, Guangzhou, Beijing, Dalian, Shenzhen, Tianjin, Chongqing, Chengdu, Wuhan, Xi and Hangzhou, and its business area extends from Shanghai to the whole East China.

Property management: Shanghai Huacheng Property Management Co., Ltd.

Established in 1994, Shanghai Huacheng Property Co., Ltd. is the deputy director of the Second Working Committee of Shanghai Real Estate Property Management Association.

Based on the principle of "service first", the company has provided many modern property management for owners with different needs for many years. Huacheng Property adheres to the "people-oriented" business philosophy, takes the satisfaction of the owners as the purpose, takes the value-added property as the goal, regulates the industry behavior and ensures the service quality.

Several property communities managed by the company were awarded the titles of "Property Management Standard Service Standard Community", "Civilized Community", "No Illegal Building Community", "Advanced Community for Comprehensive Management of Social Security" and "District-level Public Security Advanced Team" respectively.

The company has managed Yang Yang Apartment, Xingguo Garden, Jinzhuyuan, Guomai Garden and other residential quarters, as well as Aijian Financial Building, Shanghai office building, large-scale logistics warehouse and other office buildings.

Second, the overall planning of the project

1, project planning

The "Tomorrow Flower City" project is located in Zhou Pu Town, a famous ancient town in Shanghai. The planned land area of the project (Sanjiaofang) is179628m2, the total construction area is 31616m2, and the comprehensive plot ratio is 1.76. The properties under development include residential buildings, centralized businesses and primary schools.

Planning function:

(1) Highlight the concepts of ecology, family and technology.

(2) The overall architectural style adopts the classic American city ARTDECO style, inheriting the essence of Shanghai context; Absorbing American landscape elements and taking nature and ecology as the theme, it reveals a warm community atmosphere.

(3) Star-rated hotels and large-scale businesses in the north of the project are commercial flagships. Combined with the southern independent style commercial street, the total commercial building area is about 80,000 ㎡.

(4) From kindergarten to high school, key colleges and teachers' branches will make every effort to create high-quality one-stop educational facilities for you.

(5) In order to improve the residential grade and location effect, fully embody the requirements of "high starting point planning, high level design, high quality construction and high standard management", form its own unique architectural art and theme, and create a beautiful living environment.

2. A brief description of the plan

The number of floors of residential buildings is 1 1 ~ 18, which is arranged in a gradient from south to north and from west to east, with the main body facing south, and slightly adjusted according to the landscape effect, and the minimum building spacing is controlled at ≥40m, so as to ensure that every household has a better landscape environment and sufficient illumination as far as possible.

Economic and technical indicators:

The total land area is 179628 square meters.

The total construction area is 316616m2 (excluding the basement).

The total construction area is 36447 1 m2 (including basement).

In which: commercial residence 19944 1 m2.

The relocated house is 28,000 square meters.

Commercial part 76108m2

Public facilities and primary schools13067m2

Floor area ratio 1.76

The building density is about 25%

The greening rate is about 45%

The centralized greening rate is about 20%

The total number of households is about 2200.

There are about 1760 motor vehicle parking spaces.

Among them, there are about 352 ground parking spaces and about 1408 underground parking spaces.

The parking rate is about 0.8 vehicles per household.