How to set up and design the wall beam _ steel structure wall beam layout of horizontal hanging wall panel in steel structure factory building

First, the quality of integrated wall storefront

The first is the location of the store. In order to be in an invincible position in the fierce market competition, location is the most critical. First-class brands must be in first-class stores or first-class stores, and of course they must be in the building materials market, preferably next to big brands and the largest and most prosperous plywood retailers. Be a retailer instead of a wholesaler. Because retailers are end customers and wholesalers are circulation customers, transportation is convenient, and it is best to choose the main channel if possible. To be a first-line brand, we must compete in the first-class ring. Secondly, the decoration quality of the store:

1, the grade must be higher than competitors, and it is best to keep up with the big brands of related products, such as AIA, Mu Yun, Mei Tian, Fasilong, Baolan and other integrated wall or integrated ceiling image stores, so that high-end consumers can know at a glance that your store is a big brand.

2. The internal display must be exquisite. Even the best products need good display to set off their own grades. For example, what will happen to Rolex watches and what will McDonald's look like when it opens to the vegetable market? Gong Li wore a red cotton-padded jacket when she played red sorghum. I'm afraid no one says she is beautiful, but when she is wearing a suspender skirt and high-grade jewelry to attend public occasions, who can say that she is not a beauty? Therefore, if a good product wants to impress the hearts of high-end consumers, it must show its taste, set off noble and exquisite booths, soft lighting, unique crystal handicrafts and so on. And simply and generously set off the grade of the product and the taste of the specialty store, don't worry about bad business.

3. Then, choose the products to be displayed in the specialty store. Specialty stores should focus on displaying differentiated products of brands, supplemented by popular products. Consumers will be refreshed and different when they enter your store. When they are infected by your product style and consider competitors' products with your product standards, you will take another big step towards success.

Second, the quality of the integrated wall marketing team

1, the store manager coordinates the operation and execution of the whole project, works as a marketing plan management team, and assigns task assessment indicators.

2, shopping guide A high-quality shopping guide will invisibly improve the grade of the product and improve the image of the brand in the hearts of consumers.

3. Salesman Salesman is a bridge between products and users, and a scout to promote sales and find target customers. A competent salesman can represent the corporate image and promote product sales. Personnel training, task assignment, assessment, perfect management system, reasonable salary mechanism and feasible marketing plan. Brands are made by talents. Only by attaching importance to the construction of talent team, retaining talents and making good use of talents can our enterprise become bigger and stronger.

Third, formulate integrated wall marketing policies.

Before I talk about this issue, I want to talk about the brand price first. I have visited many brand agents, but because I can't stand the lack of business in the early days of opening, they are all selling at reduced prices, and good brands can't sell at good prices, and they are reduced to competing with famous brand products. This practice is not good for the brand, and it will not happen overnight. After choosing a brand, installing a specialty store and organizing a marketing team, the next step is to make a plan, which is divided into the following steps:

1. Benefit distribution of integrated walls As a partner, to be a good brand, we must mobilize all available forces and use all available resources. At present, there are many hidden rules of dealers in our building materials industry, which can not be ignored by a brand operator. The promotion of related industries, designers and property management companies can not be ignored, so how to mobilize these related resources for my use? This needs to be profit-driven, so our prices must have room and enough motivation to promote and introduce these related resources for us. Therefore, our price system must be maintained and a feasible distribution plan must be formulated. The benefit distribution of the joint promotion unit should be handled well and the promise should be fulfilled.

2. Brand promotion of the terminal

Festival promotion terminal promotion and promotion are also very important in modern brand marketing. Brands should often run to the terminal, advertise near local high-end real estate, promote sales with big brands (such as cabinets, bathrooms and floor tiles), implement holiday promotions such as discounts and rebates, and cooperate with manufacturers to make plans and prepare goods. Consumers had better pick up the goods immediately during the holiday, because many promotional orders will often be returned to other low-end brands after the holiday, and there is not so much energy to compare after buying the goods.

Step 3 advertise

In order to cooperate with the smooth development of the above points, we need different forms of publicity to let our audience know about our plan, and different plans have different publicity methods to cooperate with the implementation of our plan. For example, the publicity of hidden rules must be one-to-one, face-to-face communication and confidentiality, while group buying activities and promotions should be publicized with great fanfare, and the more people know, the better. Outdoor advertising, TV advertising, leaflets and other conditions are ripe. Do all the above work well, and you can win only by perseverance. Just like a long-distance race, you fall down before the finish line, and you can't win no matter how fast you run in the early stage. Finally, it is realized. No matter how good the planning scheme is, it must be implemented effectively. Only when it is implemented in place can it be effective. In short, we must turn intangible ideas into tangible products, and tangible products into effective social benefits, and our marketing is successful. Lightning refresh can solve the decoration problem for you.