Basic knowledge of public relations etiquette

Public relations is a social relationship between social organizations and the public, which constitutes their living environment and affects their survival and development. I brought you the basic knowledge of public relations etiquette. Thank you for your inspection.

Basic knowledge of public relations etiquette 1. public relations etiquette

Public relations etiquette is the code of conduct for people to engage in public relations activities. Because public relations etiquette is a modern etiquette based on industry, we should not only follow the principle of interpersonal communication, but also pay attention to the following principles.

(A) the overall principles of etiquette system

Etiquette is a complete system, covering everything for thousands of years. Therefore, in foreign communication and public relations communication, we must not ignore its integrity, but pay attention to the integrity of information collection, because the gender, age, nationality, nationality, religion, belief and occupation of a guest or partner determine what kind of etiquette reception he adapts to and likes, and any mistake may be attracted. 100- 1=0? Effect.

Principle of fairness and reciprocity

? Give it a peach and give it a plum? ,? Courtesy in return? In social communication, it is considered impolite to expect respect, arrogance, indifference or flattery. It should be fair and generous, neither supercilious nor supercilious, active and friendly, warm and gentle.

(3) punctuality and punctuality principle

Punctuality is more important in modern society. No matter what the reason, it is impolite not to be punctual, and you should be modest after you miss the appointment for just reasons.

(d) Respect the principle of custom and the principle of custom taboo.

? Different winds in ten miles, different customs in eight miles? What song to sing on what mountain? Go in and see the gift, go out and ask? These useful aphorisms all illustrate the importance of respecting different customs and taboos in different places. In particular, not knowing foreign taboos and taboos of different nationalities in foreign exchanges may cause unpleasant consequences.

The principle of harmony and moderation

The use of etiquette must be analyzed in detail and handled appropriately according to people, things, time and place.

(6) Principles of diplomatic etiquette and order

(7) The principle of giving priority to women

? Ladies first? (Ladies first) is an important symbol of education level in the west, and it is the embodiment of gentlemanly demeanor and chivalry. Although men and women are equal, this cannot be ignored when dealing with foreign affairs.

(eight) the principle of difference

Because foreigners are different from our country in history, culture, economy, politics and nationality, not only in language, but also in many aspects of ideology, we must make full psychological and technical preparations.

2. Etiquette when using the telephone

The correct and effective use of the telephone should be friendly, civilized, simple and accurate. When talking on the phone, we can't see each other, but we can know who the other person is by voice. So, you must be polite and insist? Hello? At the beginning? Please. Words are in it. Thank you? 、? You're welcome at the end, the voice should be clear, the volume should be moderate, the speech speed should be appropriate, and a good image should be established in the other party's mind through the voice. The purpose of calling is to gain time and improve the efficiency of information exchange. So when you speak, be concise, clear and accurate, and avoid listening by mistake.

★ Important first sound

When we call the company, if it is connected, it will make the other party hear the cordial and beautiful greetings from the other party, and the mood will be very happy, so that the dialogue between the two sides can proceed smoothly. As long as you pay a little attention to your language on the phone, you will leave a good impression on the other party. Say the same thing: Hello, is this XX? But the voice is crisp and pleasant, and the articulation is clear, which makes people listen to the unclear and gloomy voice and will leave a completely different impression on the other party. If you leave a bad impression on the phone, the other party will also have an opinion of your unit. So remember, when you answer the phone, you should. I represent the image of the enterprise? Realize.

★ Answer quickly and accurately.

Business in enterprises is busy, and there are often several telephones in an office. When you hear the phone ring, you should pick up the receiver accurately and quickly, preferably within three times. The phone rang for about 3 seconds. If no one answers the phone for a long time, it is impolite to keep the other person waiting. The other party will be anxious when waiting, and your company will leave a bad impression on him. Even if the phone is far away from you, pick up the receiver as soon as possible after hearing the phone ring. This attitude should be shared by everyone, and this habit should also be cultivated by every office worker. If the phone rings five times before you pick it up, you should apologize to the other party first. If the phone rings for a long time, just pick it up? Hello? When you cry, the other person will be very dissatisfied and leave a bad impression.

★ Before making a phone call, determine the first receiver and the second receiver, and then determine the content of the phone conversation. If there are many contents, make a draft in advance to be clear and concise. When you call an unfamiliar person, you should give the other person a calm and sober feeling. When you connect the phone and confirm that the phone number is correct, you should immediately briefly explain your identity, name and the name of the person you want to call. When the other party answers? Wait a minute? Hold the microphone and wait; What if the other person tells you? The person you are looking for is not here? Don't put the microphone recklessly? Collapse? Hang up and answer? Thank you? .

★ Make a short phone call. The line is busy for a long time, which may delay things.

Don't forget to tell me after the phone call. I gotta go, okay? Or:? Goodbye? ! If the other person is an elder or leader, wait for the other person to hang up, and then put down the receiver to show politeness.

3. etiquette?

1, Conversation posture: Conversation posture often reflects a person's character, cultivation and civilized quality. So when talking, first of all, both sides should face each other squarely and listen to each other. They shouldn't look around, read books and newspapers, look tired and yawn. Otherwise, it will give people the impression of being absent-minded and arrogant.

2, standing posture: standing posture is the most basic posture of people, is a static beauty. When standing, the body should be perpendicular to the ground, the center of gravity should be placed on the palms of the two front feet, and the shoulders should be relaxed. Arms naturally droop or cross in front of the body, eyes straight and smiling. Don't bend your neck, waist and legs when standing. In some formal occasions, it is not advisable to put your hands in your trouser pockets or cross your chest, let alone make some small moves unconsciously. This will not only appear stiff, give people a feeling of lack of self-confidence, but also lose the dignity of etiquette. ?

3, sitting posture: sitting is also a static shape. A dignified and elegant sitting posture will give people an elegant, steady and natural aesthetic feeling. The correct sitting posture should be: straight back and relaxed shoulders. Women should put their knees together; Male knees can be separated, but not too big, generally not more than shoulder width. Put your hands naturally on your knees or on the armrests of your chair. On formal occasions, you should be gentle when you sit down, dignified and steady when you get up, and you can't rattle tables and chairs and create an embarrassing atmosphere. No matter what sitting posture, you should keep your upper body straight, as the ancients said. Sit like a clock? . If you insist on this, no matter how you change your posture, it will be beautiful and natural. ?

4. Walking posture: Walking is the main action in people's life, and walking posture is a dynamic beauty. ? Traveling like the wind? Is to use popular water to describe the brisk and natural gait. The correct walking posture is: light and steady, chest raised, shoulders relaxed, eyes looking straight, smiling, swinging arms naturally. ?

4. Meeting etiquette?

1, shake hands: shaking hands is an important way to communicate ideas, exchange feelings and enhance friendship. When shaking hands with others, look at them with a smile, don't be absent-minded, look around, and don't shake hands with others with a hat and gloves. In general, the handshake time should not exceed 3 seconds. You must stand up and shake hands to show respect and courtesy to others. Handshakes also pay attention to a certain order: general? Your honour person decided? That is, after a lady, an elder, a married person and a person with high status reach out, a man, a younger generation, an unmarried person and a person with low status can reach out and respond. If a person wants to shake hands with many people, the polite order is: elder first, younger generation first, host first, guests first, superiors first, subordinates first, ladies first, men first.

2. Bowing ceremony: Bowing, which means bending down to salute, is a polite way to admire others. Look at each other politely before bowing to show sincere respect. When bowing, you must stand at attention, take off your hat, be solemn, don't eat in your mouth, and don't say anything unrelated to the salute while bowing.

3. Greeting: Greeting is a silent greeting etiquette, which is often used by people you know to say hello in social situations. In social situations, people often wave, bow and take off their hats to show friendliness.

5. Manners and manners during the visit:?

(1) Be punctual and keep appointments. ?

(2) Pay attention to the art of knocking at the door. Knock on the door with your index finger, with moderate intensity, and knock three times at intervals in an orderly manner, waiting for an answer. If no one answers, you can try harder and knock three times. If you have an answer, you can stand sideways on the right door frame, and then walk half a step forward when the door is open, opposite to the owner.

(3) The host can't sit down casually until he gives up his seat. If the host is an elder or superior, you can't sit first without sitting. What do you want to say after the host gives up his seat? Thank you? , and then sit down in a polite posture. The host handed Yancha his hands and thanked him. If the host has no habit of smoking, he should restrain his addiction and try not to smoke as much as possible to show respect for the host's habit. When the host offers fruit, he should wait for the old man or other guests to start work before taking it himself. Even in your closest friend's house, don't be too casual. ?

(4) When talking with the host, the language should be polite. ?

(5) The conversation time should not be too long. When you get up to leave, you should say to the host: I'm sorry? Apologize After going out, he turned and offered his hand to shake hands with his master and said, please stay? . After the host stops, take a few steps and then wave back. Goodbye? .

Six. Wearing a suit should follow the following etiquette principles:

1. The colors of the suits should be the same. In collocation, two of the suits, shirts and ties should be plain colors.

2. Wear leather shoes when wearing a suit. Casual shoes, cloth shoes and sneakers are not suitable.

The colors of shirts and suits should be coordinated with the colors of suits, not the same color. White shirts are very suitable for suits of various colors. Men should not wear brightly colored plaids or shirts on formal occasions. Should shirt cuffs grow out of suit cuffs? 2 centimeters. Wearing a suit requires a tie in formal and solemn occasions, but not in other occasions. When wearing a tie, the shirt collar button must be fastened, and when not wearing a tie, the shirt collar button should be untied.

4. Suits have single-breasted and double-breasted buttons, and the button method is particular: double-breasted suits should be buckled. Single-breasted suit: one button, dignified, open and chic; Of the two buttons, only the top button is foreign-style orthodox, only the bottom button is bullish and trendy, the whole button is rustic, both of them are not open and handsome, and only the second button is not standardized; The three buttons, the top two or only one in the middle, all meet the requirements of the specification.

It is not advisable to put too many things in the jacket pocket and trousers pocket of a suit. Don't wear too much underwear. It is best to wear only one shirt in spring and autumn. Don't wear a cotton sweater under your shirt in winter, but wear a sweater outside your shirt. Wearing too many clothes will ruin the overall beauty of the suit.

6. The color and pattern of the tie should match the suit. When wearing a tie, the length of the tie should touch the belt buckle, and the tie clip should be worn between the fourth button and the fifth button of the shirt.

7. The trademark card on the cuff of the suit should be removed, otherwise it will not meet the dress code of the suit, and elegant occasions will make people laugh and look generous.

Women: When women wear suits, trousers (skirts) or cheongsam, they need to wear flesh-colored long sleeves or pantyhose. You are not allowed to show your legs or wear colorful stockings and socks. When wearing shirts, underwear and shirts should be similar in color; Wear a skirt with thin fabric and a petticoat.

M: When men wear suits and uniforms on formal occasions, they should adhere to the three-color principle, that is, the color of their bodies should not exceed three colors or three colors (shoes, belts and purses should be one color or several colors), and nylon stockings and white socks should not be worn.

Seven. Use of tie clip:

It should be used when wearing a suit, which means you don't have to use a tie clip to wear a long-sleeved shirt, let alone a jacket. When wearing a suit, you should clip the tie in a specific position, that is, from top to bottom, between the fourth and fifth buttons of the shirt, and then buckle the suit jacket. Generally speaking, you can't see the tie clip from the outside. Because according to the rules of decoration etiquette, the main function of tie clip is to fix the tie. If it is slightly exposed, it is also possible. If you put it too close to the shirt collar button, it will be too ostentatious.

Eight. foreign etiquette

Foreign-related etiquette refers to the norms of foreign-related etiquette gradually formed in long-term international exchanges, that is, the practices that people should abide by when participating in international exchanges, which is a conventional practice. It emphasizes the standardization, objectivity and skill of communication.

At present, the most standard clothes for foreigners in China are mainly dark wool suits, skirts or uniforms. Specifically, it is best for men to wear navy blue and gray suits or tunic suits with white shirts inside, dark socks and black shoes on their feet. When you wear a suit, you must wear a tie.

The best dress for a lady is: monochrome suit skirt, white shirt, flesh-colored stockings and black high heels. Sometimes, it is ok to wear clothes of a single color, but try not to choose a suit with pants as the bottom.

The second occasion is the so-called social occasion. In social occasions, the dress of foreign-related personnel should be the focus? Fashion personality? Style. There is no need to be too conservative and conformity, and there is no need to be too sloppy.

At present, when formal clothes are needed, men wear black tunic suits or suits, and women wear monochrome cheongsam or dresses with skirts longer than their knees. Among them, the black tunic suit and monochrome cheongsam have the most China characteristics and are widely used.

In social situations, it is best not to wear empty uniforms or casual clothes.

The third occasion is the so-called leisure occasion. Should the dress of foreign-related personnel be focused? Comfortable and natural? Style. There is no need to dress too formally. Be especially careful not to wear a suit or skirt, and you don't have to wear a uniform. That is neither necessary nor suitable for the specific circumstances.

Handshake etiquette

In communication situations, it is generally to introduce and shake hands when meeting; Say hello to friends first, then shake hands and greet; People with cordial relations shake hands with each other and even hold hands for a long time; Under normal circumstances, just hug, don't be forced. However, young people should lean slightly towards the elderly, and those with low status should lean towards those with high status, and hold each other's hands with both hands to show respect. When men shake hands with women, they should only gently shake women's fingers.

And a series of handshakes. Hosts, elders, high-ranking people and ladies should reach out first, while guests, young people and low-ranking people should say hello before shaking hands. Many people flip their hands at the same time. Don't cross them. Wait for someone to shake hands before reaching out. Men should take off their gloves and hats before shaking hands. When shaking hands, keep your eyes on each other and smile.

In addition, some countries have some traditional meeting etiquette, such as greeting each other with both hands when meeting in Buddhist countries in Southeast Asia; Japanese pedestrian arch; Chinese traditional salute. These etiquette can also be used in some occasions.

When you meet someone you know from a distance in public, you usually raise your right hand and nod, or you can take off your hat. When you meet an acquaintance many times on the same occasion, just nod your head; You can nod or smile at friends or strangers you meet occasionally in social situations.

Introduce etiquette

Making friends in social situations can be introduced by a third party or by yourself. To introduce others, we must first understand whether the two sides have the desire to get to know each other, and don't act rashly. Whether you introduce yourself or others, be natural. For example, if the person you are talking to is an acquaintance, you can go up and say hello, and this acquaintance will introduce you to other guests. When introducing yourself, you should take the initiative to explain your name, identity and unit (country), and the other party will introduce yourself later. When introducing others, you should also explain your relationship with yourself, so that the newcomers can understand and trust each other. When introducing others, you should politely signal with your hands instead of pointing at others. There are also different introductions. We should first give young people with low status to old people with high status and introduce men to women. When introducing, except for women and the elderly, people usually stand up. However, there is no need to stand up at a banquet table or a conference table. The person who is introduced only needs to smile and nod. Exchanging business cards is also a form of mutual introduction. When giving someone a business card, hand it out, smile and look at the other person. When accepting the other party's business card, you should also take it back by hand. You should also read each other's names softly, and then keep them seriously.