Shenzhen regulatory authorities will strictly check the second-hand houses in intermediary stores or conduct price control.

According to Cailian News, since Shenzhen Housing and Construction Bureau (hereinafter referred to as "Shenzhen Housing and Construction Bureau") announced a three-month special rectification campaign against market chaos in mid-April, Cailian reporters learned from insiders of a number of second-hand housing agencies that Shenzhen regulatory authorities will strictly investigate all intermediary stores this week or for several days.

The "second-hand housing guide price" that has been circulated many times before is also in the pipeline. Shenzhen officials have organized intermediary associations, industry experts and other people to meet many times to discuss policy details.

The rectification action is about to escalate.

On April 18, Shenzhen Housing and Urban-Rural Development Bureau issued a circular saying that relevant departments jointly launched a three-month special rectification campaign against market chaos, such as the listing price of second-hand houses was significantly higher than the real transaction price in the market, the malicious speculation of housing prices by institutions and individuals, some false statements released by the media that disrupted the market order, high-profile and high-loan evaluation agencies, and illegal operation of "black intermediaries".

A number of second-hand housing agents in Shenzhen revealed to reporters that the Shenzhen regulatory authorities are about to start a major inspection of the intermediary.

"Last night (the evening of April 26th), the company urgently notified to hold an online meeting. This week, we will check the intermediary stores, so that we can prepare all kinds of materials for store compliance, including employment certificates and promotional documents of the Housing Society. " A famous shop owner of Shenzhen Shell told Cailian reporter.

"I did receive a message to check the store, which should last for a while." A broker of Midland realty confirmed to the reporter. A middle-level manager of Shenzhen Zhongyuan Real Estate said that he was "always concerned" about possible surprise inspections by the regulatory authorities.

More importantly, the second-hand housing price control policy has landed.

"During this period, the government convened our intermediary companies, industry experts, media and other meetings almost every week. The general direction should be to control the annual increase of second-hand housing prices, which may be 5%, 8%, or 10%. This range will change as the market changes. At this stage, I feel biased towards 5%. " An executive of a second-hand housing agency in Shenzhen told reporters, "The recent meetings are all about how to make it more perfect, how to plug loopholes, and how to make policies effective after they are introduced, such as preventing the emergence of yin-yang contracts. I believe it will come out in the first half of the year. "

A well-known expert in Shenzhen industry also said, "The guiding price of second-hand houses is planned, and the details have not yet been finalized. It is necessary to set guidance prices for second-hand houses in the district and limit the increase. However, it is difficult in the operation process, and there is a big gap between different houses in orientation, decoration, degree or not, community support and so on. I think the government's determination is still relatively large. "

Major intermediaries check themselves in advance.

The Cailian reporter was informed that just last week, major intermediaries in Shenzhen had begun self-inspection measures. On April 26th, Shell Shenzhen announced a three-month "Special Action to standardize words and deeds" and launched the research and development of "House Price Health Label" products.

In this regard, Shell Shenzhen replied to the reporter that "every set of houses for sale will display the' house price health label', which is calculated through the platform big data algorithm, similar to the comparative data label of the unit price of the house and the average listing price of the community."

The reporter learned that on April 2 1, Shell Shenzhen issued a series of internal requirements for words and deeds, such as not publishing inflammatory real estate marketing information and creating an atmosphere of chasing up, and not publishing or forwarding financial product information such as real estate mortgage loans and down payment loans. Requirements include the person in charge of the brand, the person in charge of the store, the regional director, the business circle manager, the broker and the relevant functional personnel of the new broker.

In addition, Le Youjia told reporters, "After the last meeting (Shenzhen Real Estate Agency Association), we also strengthened internal publicity and reiterated that illegal activities were prohibited, and we could not speculate in real estate."

On April 27, the reporter visited the chain stores, Zhongyuan stores, Nuojia stores and other stores in the central area of Nanshan, and found that some display windows originally covered with house posters had been vacated.

A Zhongyuan real estate store agent explained, "Now some houses cost one price a day. If you hang up today, you will have to change it tomorrow, so you won't hang up. " A chain agent said, "Part of the reason is that I am worried about being investigated. After all, one price per day, if the window price is inconsistent with the actual hanging price, it is a fake house. "

In the joint statement of Shenzhen's five departments on April 22nd, Shenzhen Housing and Urban-Rural Development Bureau said: "Public opinion reflects that the prices of second-hand houses in some residential quarters are on the high side recently. After preliminary investigation, it is mainly because the listing price of some owners is too high, which seriously deviates from the market. "

High-priced houses immediately became sensitive information. According to media reports, on April 24, the housing with a unit price of more than 200,000 yuan/square meter in the Shell APP was collectively removed. Shell Shenzhen responded: "Make some adjustments to the products."

The reporter found that the "unit price from high to low" ranking of Shell APP has been deleted. As of press time, among the houses with a total price of more than 50 million yuan, the one with the highest unit price is a set of four rooms in Swan Lake Phase II, and the listing price is198,600 yuan/square meter. The well-known Dinghao Shenzhen Bay 1 has only 8 suites, all of which are listed below 200,000 yuan, and the highest is 654.38+077,000 yuan/square meter.

According to a chain agent, there are 24 sets of Shenzhen Bay 1 on the intranet, and the highest unit price is 178 square meters, with a price of 300,000 yuan/square meter, but no high-priced houses are displayed on Shell and Chain Home.

The reporter got a screenshot of WeChat chat suspected of Deyoumen Store in Guangming District, Shenzhen. Among them, Deyou informed internally that the unit price of four key buildings, namely Chuanqi Mountain, Guangming Dida, Xindi Central and Jiulongtai, should not exceed 63,000 yuan, and the excess should be demolished as soon as possible. "We must implement the important policy of not speculating in real estate, including but not limited to friends circle, WeChat group, Weibo and other channels, and make comments on school district housing and rising house prices rigorously. Once verified, it will be removed. "

On the Shell APP, the latest display of the above four properties in Guangming District shows that there are no houses above 63,000 yuan/square meter, and there are no houses in Hua Ting, Kowloon. The average reference prices of Kawasaki Mountain, Guangming Dida and Kowloon Taiwan in March were all higher than 63,000 yuan/square meter, and the three transactions in Kowloon Taiwan in March-April all exceeded 63,000 yuan/square meter.

As of press time, Nine Dragons Hua Ting has no property in Zhongyuan Real Estate, Leyoujia Real Estate and Midland Real Estate, but has two sets in Q-house. The unit price exceeds 70,000 yuan/square meter.

Second-hand housing or price control

On April 22, in response to the recent rumors that business loans illegally entered the property market, the five departments in Shenzhen announced the results of the investigation, saying that there was no situation in which small refinancing credit funds flowed into the real estate market through the form of real estate mortgage business loans, and because the loan discount project funds had not yet reached the distribution stage, there was no situation in which online loan discount funds entered the property market.

Many people in the industry believe that "mortgage" is not a key factor in the rise of housing prices in Shenzhen. "The increase in Shenzhen is not so exaggerated. There are not many housing loans. The supply of housing in Shenzhen is too small. The demand is here and the supply side must be reformed. " World Bank President Chen Jinsong said.

"Consumer loans are only a catalyst for the rise in housing prices in Shenzhen. The key to ignite the market is to cancel the luxury tax in 20 1 19. Shenzhen rose because the regulatory policies were loose last year. " Zhang Dawei, chief analyst of Zhongyuan Real Estate, told reporters.

It is understood that the last large-scale special rectification storm in Shenzhen's real estate market was in June 20 10,10, and 20 properties for sale and 42 real estate agencies in the city were raided.

The above-mentioned intermediary company executives told reporters that Shenzhen officials have repeatedly discussed the formulation of second-hand housing guidance prices in the past few years, but failed to implement them. 20 19 12, in response to the phenomenon that some residential owners in Shenzhen drive up housing prices, Shenzhen Housing and Construction Bureau said, "According to the requirements of the long-term macro-control mechanism, the annual increase of second-hand houses should not exceed 5%. If the increase in second-hand housing significantly exceeds the recent transaction price, citizens can complain to the district real estate authorities. "

However, at that time, the Shenzhen Housing and Construction Bureau made it clear that the 5% increase was not defined as each suite, but the annual increase of the overall housing price index of second-hand houses in Shenzhen. And "the increase of second-hand houses obviously exceeds the recent transaction price", how to determine the basis and what conditions should be met in specific implementation? At that time, Shenzhen officials did not further explain.

On June 5438+ 10 this year, according to the Securities Times, Shenzhen is carrying out research on establishing a second-hand housing price guidance system, but no relevant timetable has been issued.

If the second-hand housing guide price and detailed rules are successfully introduced, it will be the first time that Shenzhen regulates the second-hand housing price. Prior to this, Beijing has taken similar measures. A chain executive told Cailian that in 20 17, in order to stabilize market expectations and prevent malicious speculation, Beijing Chain Home had introduced internal guidance prices.

"Two-thirds of the commercial houses in Shenzhen are second-hand houses. Without price control, market regulation will be incomplete. " Li, chief researcher of Guangdong Housing Policy Research Center, said.