Product promotion and publicity plan

# Planning # Introduction Doing a good job in product promotion is an important step to increase product sales. The following is the product promotion plan, for reference only!

Tisch

Time: 20XX 65438+1 October1

Location: Taobao website

Activity goal: on the day of New Year's Day holiday, give discounts to new and old customers, promote product sales, and enhance store reputation.

Open target: all customers of Taobao and other websites.

The basic orientation of activities: holiday promotion

The specific scheme is as follows:

First, products are advertised on the front page of the store, and regular customers can easily find such activities. Practical decoration templates in the station make the activities more beautiful.

Second, post on other websites and Taobao to attract more new users.

Third, make use of the products with good sales in the through train to make other promotion links and increase the number of views.

Fourth, use Taobao window recommendation to recommend products, so that products can be displayed in the most conspicuous position instantly.

Prepare enough time to meet the new peak period and answer questions.

The intransitive verb called a meeting to discuss the plan.

Seven. Implemented after unanimous approval.

Planner: Zang Duoduo

20xx65438+February 25th.

extreme

There is an old saying: "The smell of wine is not afraid of the depth of the alley." Therefore, as long as it is a good product, it is not afraid of not being recognized by consumers. However, the sooner it is recognized by consumers, the sooner it will gain enterprise benefits. Then, to let consumers know about our products, we must rely on economical and effective product promotion and planning. The quality of a product is often measured by quality, word of mouth, word of mouth and many other factors. Quality is the product's own condition; Reputation is the company's long-term goal; Word of mouth is the evaluation that consumers experience personally. To establish a good reputation in the minds of consumers, on the one hand, in addition to ensuring the quality of products. In addition, it is also essential to strengthen marketing and publicity. Then, in order to make the company's products have a better market and make the company have a good income, a product promotion plan was specially made.

1. Publicity purpose: to make the company's products produce better value for the company while retailing and ordering in bulk.

Second, the activity area and scope: Shiyan local.

Third, the activity time: during the Spring Festival, before the first month. That is, before most consumers start working.

Four. Event leaders: Song and Li Man (draft)

Verb (short for verb) Target community (to be determined):

Beijing Road: Shangri-La Longteng Shangcheng

Dongyue Road: Fukang Community of Jindi Century Garden

Renmin Road: Riverside Community in Lin Yan Community

Checheng Road, Lanshan County

Specific details of intransitive verb activities;

(1) Preparation before the activity:

1. Equipment preparation: a display table, a poster or billboard (as background), a pair of wireless microphones, several products, several product leaflets, water, etc.

2. Personnel preparation: 2 on-site presentation and introduction personnel (concurrently engaged in business handling and fee registration) and professional installation technicians 1 person.

3. Local coordination: the person in charge will negotiate with the residential property in advance.

(ii) The specific process of the activity:

1. Arrange the community to be visited and the specific publicity place one day in advance, and gather at 8: 30 in the morning to prepare.

It starts at nine o'clock. One person introduces the product, one person gives a live demonstration, and one person is responsible for distributing advertising leaflets.

2. There are two forms: order acceptance and on-site purchase. After the on-site purchase is paid by the consumer, the professional installer will install it at home.

If you place an order, you should pay the deposit first, and then sign the relevant formalities.

3, lunch break, sorting and accounting items, etc. Eat separately. Continue in the afternoon.

4. After the day's activities, put away the promotional items. Check the performance of the day according to the arrangement of the person in charge, and put away the equipment and articles used the next day.

5. Do a good job in publicity and after-sales work, register the contact information of consumers and subscribers, and give long-term feedback.

Seven, attached to the product publicity budget and advertising words.