Dajindian property

If you are a person who worries about rice, oil, salt, sauce, vinegar and tea, it is not difficult to find a phenomenon, that is, there are hardware stores where there are people, and there are large and small hardware stores in any corner and corner between several stores.

At home, pliers and screwdrivers are also necessary for every family. These stores are often small, and the decoration is not luxurious. A dazzling array of goods is crowded with shelves, and only the owner can accurately find out the goods.

Unlike the bustling supermarkets and clothing stores, the door of the hardware store always seems empty, but one thing is that the door of the hardware store is open 24 hours a day, so you can find the open hardware store as long as you need it.

Although hardware stores are not as flamboyant and eye-catching as chain brands, in terms of scale and quantity, hardware stores are definitely more than chain brands, ranging from first-tier cities to small streets and villages, and hardware stores are everywhere. Many people have a question. The hardware store that opened all over the intersection seems to have a bleak business. Why do they drive more and more? The reason is simple!

No one can leave.

Hardware is the general name of five metal materials: gold, silver, copper, iron and tin. Hardware stores are also divided into big hardware and small hardware. Big hardware refers to steel plate, steel bar, flat iron, universal angle steel, channel steel, I-beam and all kinds of steel, which are mostly used in large-scale construction sites.

Usually, we see that hardware stores mostly make hardware, such as building hardware, iron sheets, locking nails, iron wires, wire mesh, wire scissors, household hardware and various tools. Our common hardware stores are basically small hardware stores.

Don't underestimate this small hardware store. Whether you live in a big villa or rent a house, you can't live without small objects such as light bulbs, switches and water taps. And no one will keep these similar small objects. However, in daily life, it is inevitable for anyone to change the light bulb and repair the switch. Hardware store business makes money that is indispensable but urgently needed.

Just a few days ago, at 10 o'clock at night, the author suddenly lost power at home. After a round of inspection, it was found that the switches of four households on the same floor were burnt out, and it was too late to find out the culprit. Repairing them is the first priority. There is no electricity in society now, which is inconvenient for anyone. Ask the property manager to change the switch.

Then the problem is to go out and buy a new switch. It's past eleven o'clock in the evening, and no one in the other three households wants to go out to buy it. My wife volunteered, because my child is less than one year old, and it's really impossible without electricity. In a short time, my lover came back and brought back four new switches, one for each 150 yuan and one for 600 yuan. The store said it could provide on-site service and an installation fee for 50 yuan.

Because the electrician of the property is here and can be installed free of charge, the owner lost 200 yuan. In the view of property electricians, the quality of switches is only tens of dollars, and the owners have made a lot of money in this business.

From this little incident I personally experienced, we can see the characteristics and advantages of hardware stores. Although the hardware store is not a mass consumer market, it is an indispensable part of daily life.

Usually, you need to buy spare tools at home, and problems such as broken tools and maintenance need to go to the hardware store to solve. Hardware store is a comprehensive store that is practical, fast, beneficial to people's livelihood and convenient for citizens.

Low operating cost

Low initial investment is the advantage of hardware store. Compared with the joining of chain brands, opening a hardware store requires no joining fee, no training and no supervision at any time. Moreover, the cost is low, which is suitable for many small-scale operators without much technology.

Hardware stores don't need to be too big, they don't have too high requirements for site selection, and they don't need too luxurious decoration. These are the incomparable advantages of other stores.

Hardware stores can save a lot of money in daily management and operation besides less capital investment in the early stage. First of all, hardware stores don't need other redundant waiters, as long as one person can clearly understand the products, find them quickly, and explain the purpose when customers come to the door.

Hardware products don't need as much introduction as other products. After all, it is impossible for a glib person to say that a screw is a screwdriver.

Secondly, hardware stores don't need to advertise. As long as you see the hardware store, you will know what to sell, because the goods in the hardware store are almost the same. And hardware stores don't need to do promotional activities. After all, no one will buy a few screws and faucets just because they are 50% off today. Buying them now is a feature of this industry.

The backlog of goods is a headache for many shops, which can easily lead to the break of funds. Clothing stores should bear the risk of changing seasons and changing fashion trends, while food stores should bear the risk of food expiration. Stores with many people have to bear the risk of random people flow.

Compared with them, hardware stores are much better. After all, most of the goods in hardware stores are "Iron Man", and the shelf life is as long as five or ten years, as short as three or five years, and there is no large-scale replacement.

Everything is available.

Although the sparrow is small and complete, it is the requirement of hardware stores and the key factor for their long-term operation. Nothing goes to the Three Treasures Hall, so anyone who walks into a hardware store really needs it. As long as the variety in the store is complete, the quality of the goods is good enough and the price is reasonable, basically people who go in will not come out empty-handed.

Business people often feel this way. What did the customer want to buy, but when they saw something else, they bought it together. This is the advantage of product integration. The store rent is not cheap now. Providing as many products as possible in a limited space can also greatly increase turnover.

Old clothes and shoes can be worn without buying; Life can always go on, whether it is restaurants or shopping malls. However, hardware-related problems will be encountered by every family and must be solved. I have heard of shopping malls, clothes and home appliances, but I have never heard of visiting hardware stores, and I have never been idle and bored. So for hardware stores, they are really guests as soon as they enter the door.

On the other hand, the longer the hardware store is open, the more customers there will be, because with the longer the business time, more and more people will directly know that there will be demand. If the shopkeeper has more brains and can install it at home on the basis of enthusiastic service, then the business must be done right.

Small profits but quick turnover is also a marketing strategy of hardware stores. After all, almost all hardware stores do business in neighborhoods and nearby communities. Once the asking price is high, it is difficult to have repeat customers.

As the saying goes, "the pig arches forward, the chicken rushes backward, the wolf has fangs, and the deer has long horns, each with its own way." Since the hardware store can open so many stores, it has been standing, and naturally has its own way of survival. From a philosophical point of view, existence is reasonable. With so many hardware stores, there is naturally no loss-making business.

Summary:

Open the door to do business, and no one will starve to death. Although the hardware store is not big, it has small advantages. Integrity management, enthusiastic service, and considerable profits. This is also why the hardware stores that open all over the intersection seem to have a bleak business, but they are opening more and more. There is a simple reason.

It's not necessarily the peers who kill you, but the cross-border. This kind of business jargon is very popular, and small hardware stores are also facing such problems. On the one hand, the crisis comes from the impact of electronic commerce. With the popularity of the Internet and the rapid development of mobile payment, many young people have become accustomed to online shopping and mobile payment. Only some old people and people with outdated ideas are still buying things in physical stores with cash.

However, the COVID-19 epidemic in 2020 accelerated the erosion of physical stores by online shopping and e-commerce platforms, and the hardware stores with small profits were also in jeopardy.

Everyone's market awareness is increasing, so urban property services are gradually improving. The author's residential area clearly marks the price of each property service and the price of replacement parts, and there are also publicity calls.

In case of emergency, it is much more convenient and faster to call home than to go to the hardware store to buy things yourself. The hardware store that everyone can't live without may have to find a new breakthrough to survive.