Job description of copywriting supervisor

What responsibilities do copywriters need to perform in their work? The following are the responsibilities of the copywriting planning supervisor that I

Job description of copywriting supervisor

What responsibilities do copywriters need to perform in their work? The following are the responsibilities of the copywriting planning supervisor that I have carefully arranged for you. Welcome to read for your reference.

What is the responsibility of the copywriter?

1, responsible for the planning and implementation of advertising planning scheme, activity planning scheme and public relations planning scheme;

2. Assist the Marketing Department to prepare and implement the advertising promotion plan;

3, responsible for organizing the collection of competitors' advertising information;

4. Responsible for organizing market research and analysis in the early stage of advertising planning;

5. Assist in formulating specific marketing advertising promotion plans and report them to the marketing manager for approval;

6, according to the market situation, carry out specific advertising planning and creative work;

7. Responsible for the design and delivery of special pages for advertising promotion activities;

8, advertising product introduction and activity rules;

9. Track and declare promotion activities, and deal with all kinds of emergencies in the process of advertising promotion;

10, responsible for organizing the evaluation of advertising promotion effect and submitting the evaluation report on time;

1 1, and complete the work temporarily assigned by the superior leaders.

Job responsibilities of copywriting planning supervisor

1 Complete the distribution planning in time and accurately, and fully support the sales work of the sales department;

2. Responsible for all kinds of copywriting and task assignment, and follow up, summarize and analyze;

Responsible for customer demand, mining, customer visits, bidding and other market work as required;

According to the needs of the project, participate in various consulting training and consulting projects to provide a comprehensive market basis for the company's decision-making;

5. Track the company's brand marketing activities such as advertisements, product books and commodity sales, and establish corresponding databases;

Responsible for product development, devoted to industry research, and precipitated knowledge; Provide professional knowledge training for other departments.

1, strong sense of ownership, able to obey the arrangement of superior leaders, and the interests of the company are above everything else; Reasonably adjust the work distribution to ensure the normal output of the department;

2. Assist the project director to complete the project proposal planning;

1 analysis of the investigation report on the construction market in the initial stage of the project.

2. Formulation and writing of the project packaging scheme.

3. Responsible for the writing and processing of the project plan;

1 Complete the feasible market operation plan according to the proposal.

2. According to the main direction and content of the scheme, complete the division of the scheme in all directions.

Writing and post-tracking until the project runs normally.

4. Responsible for data collection, collation and analysis;

1 Organize and edit the news, articles and pictures involved in the project according to the 5s management mode.

2. Prepare the project analysis report.

5, responsible for all kinds of promotional materials required text content organization and sorting;

1 Project 2+2+ 1 Scheme formulation and writing.

2. Preparation of various promotion schemes within the project.

3 online and offline boring copywriting and solutions.

6, responsible for the investigation of industry competitors and the promotion activities of the same industry, and put forward countermeasures.

1 According to the requirements of the Group, conduct regular surveys and submit reports on similar industries in the planned project.

Use multi-channel methods to adjust and sort out the basic information and trends of competitors, and modify the product promotion of the projects in charge in time.

7. Responsible for writing random copywriting manuscripts within the group;

1 Pay attention to the operational influence of current news and network news analysis group.

Pay attention to the defining topics of the times, ensure that the manuscripts in the group have the significance of the times, and help the group keep pace with the times.

8. Be responsible for the publicity plan of corporate culture of the Group and each project and the writing of memorabilia copy of the Group;

9. Ensure the practicability and feasibility of various promotion schemes, which can promote the company's sales and enhance the corporate image;

10, all kinds of activities should be planned and purposeful before and during implementation;

1 1, which can provide comprehensive and powerful information and data for the group's business decision;

12, actively cooperate with other departments in various publicity and planning work;

13, according to the needs of the project, cooperate to complete related work, and be able to innovate constantly;

14. Assist the team to complete the administrative details and put them in place;

15, mainly to find and develop vital projects and expand new profit channels for the Group.