What's the difference between general marketing planning and real estate planning? Who can do better?

Judging from Xiu Mi's public relations experience, there are some differences between general marketing planning and real estate planning in objectives, fields and methods.

1. Goal: The main goal of marketing planning is to promote the sales of products or services and the growth of market share, and enhance customer awareness and loyalty. The main goal of real estate planning is to plan and promote real estate projects, including selling real estate, renting houses or developing land.

2. Field: Marketing planning is applicable to various industries and fields, such as consumer goods, clothing and automobiles. Designed to meet the needs of different markets. Real estate planning focuses on the real estate industry, including the planning, sales and promotion of residential, commercial and industrial land.

3. Methods: Marketing planning involves many aspects, such as market research, target customer analysis, positioning and pricing strategy, promotion and advertising. Attract customers and establish brand image through advertising, promotion, public relations, digital marketing and other means. Real estate planning needs to consider project planning, product positioning, sales channels, property management and other factors. And attract buyers or tenants by showing model houses, holding roadshows, and carrying out marketing promotion.

4. Legal environment: Real estate planning needs to comply with the national land management law, commercial housing sales management regulations and other relevant laws and regulations to ensure the compliance operation of the project.

To sum up, general marketing planning and real estate planning are different in objectives, fields and methods. Marketing planning aims at increasing sales and market share and is applicable to all industries; And real estate planning focuses on the planning and promotion of real estate projects. Different planning types need to choose appropriate strategies and methods according to specific fields and goals.