Is property management informatization a trend?

Informatization of property management is the general trend. 97. 14% of the whole property industry has no information management. With the development of mobile Internet, property management enterprises are facing the industry pain point of service transformation and improving management efficiency.

The data shows that the scale of the property market is expected to reach 775 billion by the end of 20 18, and the market share of the top 50 property companies in China is about 5.6%. No market share exceeds 1%, and more than 77% of the property projects are located in second, third and fourth tier cities. In addition, the state cancels the second-and third-level qualification examination and approval of the property management industry, allowing full market competition, and a large amount of capital will enter the post-real estate market with property as the starting point.

Zhujiayun Property is a SaaS system that provides services such as property payment, community announcement, complaints and maintenance for residential properties and owners. Users who have paid property fees know that every property company has different charging standards, and there is no large-scale cloud database of owners' housing area, so it is difficult to pay property fees online. Therefore, the usual way is for the owner to pay the fee on the spot, but it is not realistic for the owner to pay the fee on the working day or weekend. Therefore, Jia Zhu first cut into the property fee. After the owner pays attention to the official WeChat account, he can choose a suitable community to realize online payment.

In fact, now WeChat and Alipay also have property payment modules, so does Jia Zhu's business compete with them? Co-founder Wu doesn't think this is a competitive relationship. In his view, Alipay is now more of a value-added and stored-value service, and WeChat is more of a platform. Jia Zhu's relationship with them is more like the relationship between brands and channels. Jia Zhu can provide users with payment channels through Alipay and WeChat.

Jia Zhu mainly aims at two types of users. One is a relatively small-scale property company with limited means of informatization, but in order to comply with informatization, it hopes to obtain informatization equipment at a relatively low price; The second type of users are medium-sized property companies, which have certain financial strength, but lack of technical team and high security requirements. Jia Zhu can provide customized and privatized services for these customers.

On the client side, there are currently five SaaS experiments. In terms of privatization deployment, in recent years, a large number of real estate developers have begun to try to provide community e-commerce, O2O, community finance and other services. Smart communities are an entry point for a better life. At the end of May, Guizhou China Railway Travel Cultural Industry Development Co., Ltd., a subsidiary of China Railway, and its property, Jia Zhu Entity Company Jujia Internet Co., Ltd. signed a strategic cooperation agreement with China Railway Sun Valley "Orchid" Exhibition Center to export the overall solution of smart community.

Jia Zhu's current product form is WeChat official account. This year, PC-side and mobile-side APPs will be developed for owners, and more scenes will be loaded through the app to provide income for owners and property companies.

There are also two profit models, one is SaaS annual rent, and the other is privatization deployment of some companies with high security requirements. The annual fee is currently less than 10,000 yuan, and the privatization deployment varies from tens of thousands to millions according to different functions and security requirements.

Big data is the next step after Jia Zhu. Wu told me that he was actually doing B2B2C mode. What Jia Zhu wants to do is to accurately acquire the lifestyle and habits of the owners through the APP. For example, through the intelligent access control integrated on the mobile terminal, the owner will upload data when using the mobile phone, which is convenient for judging the living standard and consumption habits of an area. After obtaining these data, Zhu Jiahui will cooperate with neighboring enterprises to make some business decisions.

Actually, it is a low-threshold and low-complexity thing to do SaaS software for real estate, so how do companies that provide SaaS systems like Jia Zhu set up industry barriers? Wu said that the threshold of property software lies in familiarity with the entire property industry and internal business processes; Secondly, the understanding of software industry and informatization. Under the premise of no technical threshold, similar companies are fighting for market and marketing capabilities.

In this regard, Wu believes that a good life has its own advantages. Jiang Lei, the founder, worked for Kingdee Software and was in charge of the joint department of Kingdee and IBM. The co-founder also has more than ten years of experience in software development and marketing. At present, Jia Zhu has not been officially promoted. In the future, we will adopt more standardized publicity, similar to exhibitions in professional industries and more accurate channels to place advertisements, and cooperate with local property associations.