The Company Concept of Sun Hung Kai Properties

Since the listing of 1972, Sun Hung Kai Properties has always adopted a focused and steady business strategy. Sun Hung Kai has an excellent management team and is committed to maintaining a high level of corporate governance. With the strength and foresight to lead the market, the company has developed into one of the largest real estate companies in Hong Kong, committed to building the best quality property, providing the most comprehensive customer service and establishing a strong high-quality brand, and has been selected as one of the best enterprises in the world, Asia and Hong Kong by domestic professional and financial institutions for many times. The group has more than 37,000 employees.

Sun Hung Kai Real Estate insists on developing the best quality property, adhering to the corporate culture of "fast, good and economical", and building high-quality property on the premise of achieving the highest cost performance. Sun Hung Kai Real Estate is directly responsible for the whole process of property development, including planning, construction, material procurement, project supervision, sales and property management, giving full play to the team spirit of all departments to ensure that every procedure is at a high level. Adhering to this belief of high quality, every project built by Sun Hung Kai Properties, whether it is a mansion, a mansion, a commercial building or a shopping mall, has become an architectural model. At the same time, Sun Hung Kai Properties pursues Excellence and provides the most comprehensive and intimate service in the spirit of customer first and keeping pace with the times, becoming a trustworthy brand and a symbol of confidence in the eyes of citizens.

Sun Hung Kai Real Estate has built its home with heart, grown up with Hong Kong for decades, and strived to build Hong Kong and build a landmark property; The Group also actively participates in and supports various public welfare and environmental protection activities and practices good corporate citizenship. Facing the future challenges, Sun Hung Kai Properties will continue to exert its brand effect, explore new opportunities, create a harmonious and comfortable living environment for Hong Kong people, create a beautiful home and contribute to the development of Hong Kong. Sun Hung Kai Properties is committed to good corporate social responsibility and supports various public welfare, environmental protection and educational activities. The company implements environmental protection measures in property design, construction and management to improve the environmental awareness of employees, residents and the public. Sun Hung Kai Properties and its subsidiaries have gained recognition from all walks of life for their efforts in promoting environmental protection, among which they have won many awards in the "Hong Kong Environmental Excellence Scheme". Sun Hung Kai Properties has also implemented the concept of environmental protection in mainland properties, and some projects have even gained international recognition.

The "New Reading Club" will continue to hold competitions and lectures, and publish free reading magazines to promote the reading atmosphere. The company also organized activities such as sponsoring children from low-income families to visit the Hong Kong Book Fair, and continued to subsidize outstanding students from Hong Kong and the Mainland for further study.

Noah's Ark in Mawan Park has become a brand-new education and tourism hotspot, which fully demonstrates the good corporate social responsibility of Sun Hung Kai Properties and promotes the belief of caring for the community. Noah's Ark promotes the message of loving life, family and the earth, and strengthens the core values of society.

Sun Hung Kai Properties regards its employees as its most valuable asset, continuously recruits top graduates from local and mainland universities, and provides all employees with comprehensive training to give full play to their talents. The company encourages employees to participate in social services, and its volunteer team is enthusiastic about helping poor communities, which has been widely praised by all walks of life.

client relations

SHKP Club: It is a subsidiary of SHKP, established in 1996, with more than 340,000 members. Its purpose is to strengthen communication with target customers, and it plays the role of CRM in market affairs. It is also a successful similar organization in Hong Kong.