Overseas revenue 100622 million. Why did Haier "go out of the circle" in overseas fires?

Many people think that the sales of Haier's household appliances in China are lower than those of Midea and Gree, which is a sign of decline. In fact, this is just a superficial view, only data, nothing else.

Haier has been selected as the most popular brand in China by the European Union, which is enough to show Haier's great influence and high sales abroad. Therefore, we can't just compare it with Midea and Gree in terms of domestic revenue, but even in terms of domestic revenue, Haier household appliances will overtake Gree in 2020.

Many people see that Haier's A-share market value is lower than that of Gree in the United States, and they think that Haier can't. As a matter of fact, Haier is the only company in the Mainland that is split and listed in three places, so A shares are only a part of Haier's household appliances, and there are other parts in Hong Kong stocks and Frankfurt.

What needs to be emphasized here is that Haier is a group, and home appliances are only one branch. Haier also has biological companies, pharmaceutical companies, financial companies, real estate companies, logistics companies, property companies, domestic companies, tourism companies, Internet of Things companies, software companies, semiconductor companies ... in addition, there are schools, funds, shopping malls, museums and research institutes. If Haier Group goes public as a whole, it will be a trillion-dollar enterprise. Therefore, it is impossible to insinuate Haier's strength only by taking the domestic revenue of the home appliance industry.

As for such a huge overseas income, it is not surprising at all. Haier is even the biggest home appliance brand in Germany. To put it bluntly, Haier is also a first-line brand in Europe, and its influence is no less than that of China. It is reasonable to have such income. In the future, Haier's market in Europe and America may even be bigger than that in China. After all, there are more and more branded home appliances in China, just like saving computers. Getting a shell and sticking a trademark is a brand. However, these OEMs are cheap and subsidized, and occupy a large market in fourth-and fifth-tier cities and rural areas. In first-and second-tier cities, there are other first-tier brands, and their market share is indeed far less than before. Therefore, it is wise to fully expand overseas markets. After all, Europe and the United States still stress quality, and there is no OEM to make trouble.

Haier's revenue in overseas markets can be so high, thanks to Haier's highly localized operations abroad, and it has acquired many well-known foreign brands, such as Sanyo's white electricity business in Japan, General Appliance business in the United States and Fisher & New Zealand. Paykel business, Italian candy and other famous brands.

By purchasing and operating famous foreign brands, employing local employees, using local resources and establishing R&D, manufacturing and sales networks, we can successfully integrate into the local society. And use their own advantages to integrate these brands, so as to create a full range of products, unify production standards, and improve products according to the constant feedback of consumers, such as washing machines without washing powder and washing machines with air purification function.

After so many years of development, Haier's own efforts, coupled with the joint efforts of local employees and partners, have gradually been recognized by more consumers. Therefore, it is reasonable for products to sell well, which is why Haier's overseas revenue ratio is so high.

Mainly from the United States to buy GE, that year spent almost $6 billion. Dude, that's dollars! ! !