Are there any training lecturers and courses in property management?

Jiang _ Property Management Marketing Training

Lecturer: Jiang

Training time: 2 days

Training place: customized by customers.

Course recommendation:

Main features: Elaborate the operational essence of property management marketing.

Case guidance: analyze the classic cases of internal training in property management marketing.

Case training: master the skills upgrading method of property management marketing.

Action suggestion: Jiang property management marketing training actual combat simulation exercise.

Promotion suggestion: an action plan to detonate the marketing potential of property management.

Training background: this paper focuses on the marketing analysis and marketing strategy in property management marketing: firstly, summarize and refine the existing marketing theories, and explore the ideas and models of property management marketing environment analysis, demand and purchase behavior analysis, market competition analysis and market positioning analysis; Then, it analyzes the marketing strategy of property management from three aspects: property management service products, service pricing and relationship marketing, and puts forward some suggestions on the choice of marketing strategy for property management enterprises.

-Welcome to the property management marketing training course of famous enterprise management expert Jiang!

Training plan:

Teacher Jiang's "Jiang Property Management Marketing Training" course is as follows:

The first part is an overview of property management marketing.

The first lecture is about the core concept of property management marketing.

First, the related concepts of marketing

Second, the concept of property management marketing

The second part talks about the connotation of property management marketing.

First, the connotation of marketing

Second, the connotation of property management marketing

The second part is the development of property management marketing.

First, property management needs marketing.

First, property management services can be market-oriented.

Second, marketing makes property management enterprises successful.

The second talk about the current situation of property management marketing.

First, property management companies pay insufficient attention to property management marketing.

Second, the marketing concept of property management companies is limited.

Third, the understanding of property management service products is not comprehensive.

Fourth, the market competitiveness of property management companies is insufficient.

Fifth, the mutual trust between property management enterprises and owners is weak.

Sixth, the internationalization level of property management companies is low.

The third lecture on the development of property management marketing

First, the favorable conditions for property management and marketing

Second, opportunities and challenges under the conditions of China's entry into WTO

The third part is the environmental analysis of property management marketing.

Analysis of Micro-environment of Property Management Lecture 1

First, an overview of the micro-environment of marketing

Second, the micro-environment analysis of property management marketing

Macro-environmental analysis of property management lecture 2

First of all, an overview of the macro-environment of marketing.

Second, the macro-environmental analysis of property management and marketing

The third lecture is a comprehensive analysis of the marketing environment of property management.

First, the comprehensive analysis model of marketing environment

Second, the comprehensive analysis of the marketing environment of property management

The fourth part is the analysis of property management demand and purchase behavior.

The first lecture on demand analysis of property management

I. Overview of consumer demand

Second, the demand analysis of property management

The second lecture is the analysis of property management purchase behavior.

I. Overview of Consumers' Purchasing Behavior

Second, the purchase behavior analysis of property management

The fifth part is the competition analysis of the property management market.

The first lecture on the identification of competitors in the property management market

I. Definition and Identification of Competitors

Second, the property management market competitors identification

The second lecture is the analysis of competitors in the property management market.

I. Overview of Marketing Competitor Analysis

Second, the property management market competition analysis

The third lecture on the competitive strategy of property management marketing

First, an overview of marketing competition strategy

Second, the property management marketing competition strategy analysis

The sixth part is the market segmentation and market positioning of property management.

The first lecture on market segmentation of property management

I. Overview of market segmentation

Second, the property management market segmentation analysis

The second lecture on the choice of property management target market

I. Overview of target market

Second, the property management target market analysis

The third lecture on the market orientation of property management

I. Overview of market positioning

Second, the property management market positioning analysis

The seventh part is the product strategy of property management marketing.

The first lecture on the connotation of property management products

First, the product connotation

Second, the overall concept of property management service products

The second lecture on the product combination strategy of property management

I. Overview of product combination theory

Second, the application of product portfolio theory in property management and marketing

The third lecture on the life cycle strategy of property management products

I. Overview of product life cycle theory

Second, the application of product life cycle theory in property management marketing

Fourthly, the innovative strategy of property management services.

I. Overview of product innovation strategy

Second, the application of service innovation strategy in property management marketing

The eighth part is the marketing strategy of property management relationship.

The ninth part is the pricing strategy of property management marketing.

The tenth part of the property management relationship marketing strategy

Summary of Marketing Training of Ginger Property Management

hope this helps