Character experience, Liu Aiming.

1. Chongqing, Liu Aiming, make a comeback, see Chea Sim's finishing touch.

After Liu Aiming, former executive vice president of Vanke (Forum), resigned, his whereabouts once triggered constant speculation inside and outside the industry. Subsequently, Xiexin Real Estate, the three major real estate companies in Chongqing, announced that Liu Aiming was officially appointed as CEO of Xiexin Real Estate.

2. Liu Aiming's new owner Xiexin Real Estate made a low-key appearance.

Compared with the uproar caused by Liu Aiming's resignation from Vanke some time ago, Xiexin Real Estate, Liu Aiming's new owner, is very low-key. It is reported that Xiexin is a large-scale enterprise group with real estate development as the leading industry, and has ranked among the top three local real estate enterprises in Chongqing, with a pragmatic and steady style. Since its establishment, it has been adhering to the corporate philosophy of "making buildings alive", firmly establishing the core concept of "creating the value we share" and the business philosophy of "simplicity, concentration and durability", and constantly pioneering, innovating and forging ahead. After 17 years' efforts, the total assets of the group exceeded 654.38+0.5 billion.

In the "20 1 1 Top 100 Real Estate Enterprises" selection on March 25th, 20 12, Xiexin Group entered the Top 100 Real Estate Enterprises with rapid momentum, ranking among the top 50.

Xiexin has been paying attention to the mainstream value culture, adhering to the corporate philosophy of "creating our * * * same value", embodying the spirit of the city, and developing together with the city * * *, creating the first Xiexin Tianjiao Yuan Jun, Xiexin Town, Top Ten Residential Districts, Xiexin Caiyun Lake 1, Central Park (Forum) Island Villa, Xanadu, and so on. Xiexin Building, which inherits the historical context of Chongqing and represents the elite Chinese community in Chongqing, opens the Starlight Times Square (Forum) in a new era of Nanping business, and has the first brand of southwest business, Starlight 68 Square ... Each project strives to become a regional benchmark, a city business card and promote urban development.

Xiexin takes root in Chongqing with excellent product quality and meticulous service attitude, and also expands to Beijing, Suzhou, Chengdu, Wuxi and other cities to broaden the development path of enterprises. Throughout the country, it has built its own comprehensive competitiveness in terms of product strength, capital operation strength, land reserve, enterprise team, etc., especially in terms of product quality and taste. He is not only good at learning, but also good at refining and integrating, thinking about what customers think and doing what customers need, and creating a famous "Chongqing School" real estate life in China.

In recent years, Xiexin has risen rapidly, and after years of accumulation, it has embarked on the development path of "Yangtze River Delta", "Southwest" and "Bohai Rim". At the same time, Xiexin has gradually established three main product lines: noble urban residence, urban complex and creative industrial park.

The value of Xiexin Real Estate is to let consumers realize their dream of ideal residence and a high-level life. Xiexin is not a transitional product, but the "ultimate property" worthy of a lifetime! This not only develops a new human settlement trend, but also indicates the arrival of a brand-new human settlement situation.

, has always been strict with the quality and artistic taste of products, tireless pursuit of quality and art, "making products into works of art" has become the label of Xiexin products. In 2005, Wu invited Yan Xunqi, a master of modernist architecture, to build the first modernist riverside villa "Xiexin Acadia" in Chongqing at an altitude of more than 300 meters. Its forward-looking design concept and humanized design of viewing the river and changing scenery are still the benchmark works of Chongqing villas.

With the development of Xiexin, Wu Xu also showed the foresight of a new generation of private entrepreneurs. In the senior management team of Xiexin, 70% of the outstanding professional managers who have important influence in the industry come from domestic first-line real estate enterprises such as China Shipping, Vanke, China Resources, Wanda and Gemdale. Compared with the family management of general private enterprises, Xiexin can't see the shadow of family management. For Wu Xu, making Xiexin bigger and stronger is its unchanging goal for seventeen years, and for now, it is obvious that Wu Xu is getting closer and closer to this goal. At Xiexin headquarters, you will often see that the chairman's office can enter and exit relatively freely. When the staff report the exchange work, they can also grab a handful of sweets such as peanuts and sweets from the chairman's desk from time to time. The conversation is relaxed and the atmosphere is relaxed and harmonious, which shows the rigor and harmony of this corporate culture.

From Tianjin to Shanghai, Liu Aiming's previous route was from second-tier to first-tier cities, and this time it turned back to second-tier cities. In the eyes of the industry, this is also a microcosm of many housing enterprises.

Across the country, the first-tier real estate predators represented by Vanke, Poly (Forum) and China Shipping are stepping up their layout in second-and third-tier cities, and "Chongqing Real Estate", as an important force in the real estate industry, has also accelerated the pace of marching into first-tier cities and achieved impressive results. 20111/On October 8th, Xiexin's masterpiece "Suzhou Arcadia" in the Yangtze River Delta opened in Suzhou Industrial Park near Qingjian Lake, setting a record for the villa "Time Disc".

As the leader of Vanke's "Rock Action", Xiexin, a real estate enterprise famous for its "quality", will obviously provide a broader development platform for Liu Aiming.