A suite in Beijing costs tens of millions, and there is no model room. Who dares to buy it?

Do you dare to buy a house without looking at the model house? Three months after the implementation of the New Deal between model houses, some developers chose to "lie flat".

According to the New Deal for Model Houses, from August 16, the decoration standards of commercial housing projects newly applied for sales procedures in Beijing must be consistent with the actual standards obtained by buyers when they closed their houses, and it is forbidden to "sell goods incorrectly" between model houses.

At the same time, for multi-family projects, the "2 1" requirement is also given in the New Deal for Model Rooms. If a development enterprise sets up a model room when pre-selling commercial housing, if the project has multiple units, it should set up the main units (not less than two) and deliver them to the model room. If the development enterprise has not set up a delivery model room, it shall not set up a display (publicity) model room.

Beijing business today reporter recently learned that some projects that had been completed before the implementation of the New Deal had to be demolished because the preset model houses did not meet the requirements of the current new regulations. And the on-site promotion of some real estates, because there is no model room, has become the "dictation +PPT display" of the sales staff in the case field.

For example, pomegranate spring and Jingming project, the reporter visited and found that when receiving visiting customers, the on-site sales of the project will give a comprehensive introduction to the surrounding location, sand table and products of the real estate. However, when the reporter asked whether it was possible to visit the model room, the sales staff in the case field showed reluctance: "We don't have a model room at present."

The model room became PPT. Illustrated, dozens of pages of PPT display content, both residential and housing renderings after the completion of the project, as well as drawings of physical model houses, as well as various accessories involved in fine decoration. If the butlers don't come up with 15 minutes or so, basically they can't hear it at all.

The reporter learned that Pomegranate Spring Jingming Project mainly promotes improved large-sized products, and * * plans three types of apartments: three-bedroom apartment with an apartment area of about 155 square meters and four-bedroom apartment with an apartment area of about 180 square meters and 225 square meters. Among them, 180 square meters three-bedroom apartment is the main apartment type of the project, which the developer wants to show.

However, according to the new sales regulations, in order to display the main units of fine decoration, including the two delivery model houses with rigid requirements, developers must make at least three model houses.

"The entire sales office is only over 400 square meters, and the three-bedroom apartment is basically full." Sales staff told beijing business today reporter today that the developer demolished the 180 square meter model house built before the New Deal because the original sales office could not accommodate it and there was no suitable place to rebuild the number of model houses that met the policy requirements.

"The requirement of the Housing Construction Committee is either not to do it or to do two. (There is no model room) We are actually very uncomfortable. " The case sales of pomegranate spring and Jingming said that they also felt "embarrassed" to explain to the housekeeper that there was no model room.

Although there are no model rooms for well-sold luxury houses, Beijing has also appeared, but it is more realistic that tens of millions of houses have no model rooms, and buyers will have the choice of "buying or not" no matter how rich they are.

Yan Yuejin, a real estate analyst, told the beijing business today reporter today that although there are a lot of complaints about "the goods are not right and the furniture is shrinking", most housekeepers still regard the model room as an important reference to determine the applicability of products. "For housekeepers who have no experience in buying houses and customers who have no concept of functional zoning and spatial scale of residential products, the model room is an important reference for their sense of living and decoration effect."

Faced with the objective problem of increasing the number of model houses, are developers including Pomegranate Spring and Jingming really "dull"? Some insiders told reporters that this is more like a trade-off that developers have to make under the requirements of the new commercial housing sales policy in Beijing.

"If the pomegranate spring and Jingming projects reconsider the location of the sales offices and set up a number of model rooms that meet the policy requirements with more space, the real estate marketing cost will go up. Under the price limit, it is impossible to sell higher profits, so it is not difficult to understand the choice of "selling houses with PPT". " The above-mentioned insiders said.

It is worth mentioning that, according to informed sources, based on the consideration of project profits, the pomegranate He Chun Jingming project is currently planning to step up sales, strive to beat the cost at a faster pace and strive for liquidation as soon as possible: the internal goal is liquidation within two months.

Stepping up sales seems to have a lot to do with the failure of the plan to sell high-premium products. According to the sales staff of Pomegranate Spring and Jingming, the project had previously proposed an average sales price of 80,000 yuan/square meter, but the submitted price was not approved by the housing management department. According to the website of Beijing Municipal Commission of Housing and Urban-Rural Development, the highest average price of six approved pre-sale properties in Pomegranate Spring and Jingming is 7 1437438+0 yuan/m2.

"Affected by government restrictions, the project can't sell a premium, and it can only rely on speed to save costs. Originally, it was planned to sell 80,000 yuan per square meter for one year, but at present, the average price of around 70,000 yuan is definitely at a loss. After all, as soon as the sales office is opened, tens of thousands of dollars will flow out every day. At this current price, the project must take the fast-selling mode. " The salesperson of the above case said.