Vientiane city? Wanxianghui? Uncover the true face of Vientiane Qianhai

China Resources Land, Shenzhen all the way to the west.

Luohu Vientiane City, Shenzhen Bay Nanshan Vientiane City, Qianhai Vientiane City ... It seems that every sector wants to leave the mark of China Resources.

For Vientiane Qianhai, on the one hand, people look forward to it; On the other hand, disputes continue, including the constant adjustment of China Resources' own positioning.

At first, the official announced that Vientiane in Qianhai was the third Vientiane City in Shenzhen:

According to official reports, Vientiane Qianhai is an "innovative version" of Vientiane City.

But Vientiane Qianhai is only 6.3 kilometers away from Vientiane City in Shenzhen Bay. Can you easily open a second luxury store in such a short distance? Can Shenzhen accommodate the third Vientiane City?

Later, it was said that Vientiane Qianhai is a brand-new product line of China Resources:

Vientiane Qianhai is the first commercial complex of "life aesthetics" of China Resources, or a new product line of China Resources, but it has not yet seen the momentum of replication in the whole country.

Even if it will be replicated nationwide, how should the name of the commercial body be named?

With disputes and questions, the Dujiao Mall team went to Vientiane Qianhai for a field trip before September 1.

The latest visit: the bus stop sign says "Qianhai Vientiane City"

The facade was completed and the interior was dark.

The attachment says "165438+ see you in October"

Vientiane Qianhai is a part of China Resources Qianhai Center Project, located in the core of Guiwan International Financial City, with a construction area of about 6,543,800 square meters.

From Exit E of Guiwan Subway Station on Line 5, there is also a construction site around, and several office buildings have been completed and put into use.

Surrounding environment and people:

The bus station is marked with the name of "Qianhai Vientiane City".

Vientiane Qianhai is adjacent to Zhuo Yue Qianhai No.1, just across the street from Chow Tai Fook and Hongrongyuan. There are also office buildings such as Tencent, Qianhai Trading Center, Sino-British Life Insurance, COFCO and Huaqiang around.

Walk for about 6 minutes, that is, to the Qianhai of Vientiane. In the future, it will be seamlessly connected with Lei Yumen Station of Metro 1 Line and Guiwan Station of Metro Line 5.

At noon, the white-collar workers in the office building of China Resources Qianhai went downstairs to order takeout, and the construction workers went out to eat.

There is a fruit cart on the roadside, and the lunch vendor directly parks his car in the middle of the road and shouts to sell it.

Although the vacancy rate of office buildings remains high, the added value of registered enterprises in Qianhai 10 increased by 44.9 times, with an average annual growth rate of 89.2%. This may be an aspect that no one in Shenzhen can match.

Surrounded by high-end office workers in the office building.

According to the forecast of Qianhai Bureau, in 20021year, the employed population will reach 650,000, and the permanent population will reach150,000.

Latest progress:

The logo and name of Vientiane Qianhai have been displayed, and the facade has been completed, clearly showing the iconic "financial canyon" arc roof.

The attachment says "165438+1see you in October", but I still can't get in.

There are tripods, cement and other building decoration materials on the ground floor.

According to Nobita, a 1.8-meter-tall wild pen standing outside the door, the interior is still relatively empty and dark.

Staff reply:

Interviewed the employees, and they were full of confidence:

"165438+1can be opened at the end of October. The parking lot has also been repaired. "

"Vientiane Qianhai has 4 floors underground and 3 or 4 floors above ground."

Positioning "Life Aesthetics Center"

Introduce more than 20 luxury fashion brands.

Will the pie coffee come?

According to media reports, Vientiane Qianhai is positioned as a luxury house.

The latest official positioning display is "Life Aesthetics Center". The official report is based on brand-new retail concepts, such as lifestyle, fashion, food &; Brand-new commercial products are labeled with five elements: travel, design and culture.

At present, it has been confirmed that more than 200 international quality brands have been introduced.

More than 20 luxury fashion brands:

More than 20 luxury fashions, such as Ba & ampsh, CARVEN, CLUB MONACO, DVF, IRO, maje, SANDRO and Theory, have settled in, which is probably the positioning of luxury goods.

It is particularly worth mentioning that more than half of these brands will open the largest or most complete stores in Shenzhen here.

There are more avant-garde independent designer fashion brands and collection stores above 15, such as LABELHOOD, the first designer collection store in China, which focuses on pioneering design incubation.

In addition, the more topical Japanese trend collection store UNITED TOKYO South China Flagship Store, PUBLIC TOKYO South China No.1 Store, and Shenzhen local street brand ROARINGWILD Qianhai Special Concept Store will also land in Vientiane Qianhai.

Brands displayed on the field fence:

It can be seen from the scene that the brands displayed in the enclosure are Weilai, Fan Ji, swank Salon and other brands.

2 major stores:

The two main stores disclosed are Olé, a high-end boutique supermarket owned by CR Vanguard, and Vientiane City, a brand owned by China Resources Land.

"light business" catering brand;

Bing Sheng's private kitchen, Lao Cheers and other brands are close to 10 Michelin/Black Pearl.

There are boutique coffee Peet's Coffee, the first black label store in South China, Starbucks Zhen Xuan, high-flow online green coffee Kuddo, manner coffee and so on. Urban leisure restaurants Gaga Garden, LonFood and so on.

Lifestyle category:

Delicates is the first store in South China, the "Future Architecture" urban concept store in Fan Ji, and more than ten brands such as MUJI.

Different from Vientiane City and Vientiane World in Shenzhen Bay; Meet the needs of the new middle-class people around.

The brand of Vientiane City in Shenzhen Bay is luxury and retail; Vientiane Tiandi brand focuses on "the first restaurant" and fashion brands.

The brand of Wanxiang Qianhai is different from theirs. Surrounded by high-end office buildings and new middle-class people. They have a certain pursuit of aesthetics and pay more attention to luxury and "light business" catering brands.

Shuicao plaza+shopping mall

Around "Life Aesthetics"

Cooperate with famous art galleries

On-site:

The architectural style of sinking square+shopping mall, the wave shape of Dapeng spreading its wings. Under the tough tower line, there is a curved circle. There is a lot of greening on the facade of each floor.

Cooperate with Japanese master Katayama:

According to official reports, the Vientiane Qianhai Project was proposed by Masaharu Katayama, a Japanese master of commercial space retailing. It will be divided into three distinct vertical spaces: quality life, news life and art life, corresponding to pioneer brands, community activities and art curatorial space respectively.

Cooperation with well-known domestic art galleries:

Vientiane Qianhai cooperates with well-known domestic art galleries and will introduce the works of several top international flow artists when it opens.

At the same time, Vientiane Qianhai has carried out a number of aesthetic activities around "aesthetics" with the art museum as the starting point:

Inspired by the highly scientific and technological "Mobile Art Museum", the tour welcomed the first exhibition of dozens of artists' brand-new works with 16 pop-up boxes distributed throughout the venue.

The B2 floor of the shopping center will be built into an art gallery with high-quality national art resources, and the giant canopy "Wings of the Qianhai" will be built into the top digital new media art works in China. A number of new media screens in the venue will display pictures exclusively customized by artists. ...

On the one hand, cooperation with art galleries can create differentiated positioning, on the other hand, later operation can be more "new aesthetic".

Community operation:

Although it has not yet opened, the community operation of Vientiane Qianhai has begun to warm up.

Since September last year, FORESEE SPACE, a community space located in China Resources Qianhai Building, has been launched, and Vientiane Qianhai has established contacts with many community organizations in Shenzhen.

At present, the flow of people in Qianhai is limited, and more community activities are really needed to drain and gather people. We can look forward to richer and more "aesthetic" community activities after opening up.

According to interviews with relevant persons in China Resources industry:

It is neither Vientiane City nor a new product line.

Insiders: We will wait and see about Vientiane Qianhai.

One-Corner Mall interviewed relevant personages of China Resources Industry and asked whether Vientiane Qianhai wanted to be a Vientiane City or a new product line.

The other party replied: "Neither of them can be understood as a high-end version of Vientiane Exchange, because there are already two Vientiane Cities in Shenzhen. Generally speaking, it is a special existence, and there will be no such case name identity in the future. "

The prospect of Vientiane Qianhai is bright, but there are still uncertainties.

On the one hand, Vientiane Qianhai is backed by the big tree of China Resources, and its positioning of luxury goods is more accurate, and the future can be expected.

On August 26th, China Resources Land released the 20021interim results report.

The report shows that the comprehensive turnover of China Resources Land in the first half of the year was 73.74 billion yuan, up 63.8% year-on-year. Among them, the transaction volume of developed properties was 60.93 billion yuan, a year-on-year increase of 69.4%; Rental income from investment properties (including hotel operations) was 8.28 billion yuan, up 63.4% year-on-year.

Shopping center revenue is 6.6 billion.

China Resources' ability to attract investment is obvious to all, and it has shaped Luohu Vientiane City, the first luxury shopping center in Shenzhen. The first Chanel in Shenzhen is located in Vientiane City, Shenzhen Bay.

The concept of luxury and "life aesthetics" in the overall positioning of shopping malls is also more in line with the surrounding new middle-class people.

People in the industry are also in a wait-and-see state, and they are generally optimistic about Vientiane Qianhai.

On the other hand, the development of the whole area of Qianhai needs time to cultivate, the vacancy rate of office buildings is not low, there are fewer houses, and there are uncertainties.

Although Qianhai has officially announced its expansion, the vacancy rate of office buildings in Qianhai is still high.

In terms of vacancy rate, in the fourth quarter of 2020, the vacancy rate of office buildings in Qianhai Business Circle was 20.5 1%, of which Grade A office buildings were 3 1.2 1% and Grade B office buildings were 7.96%.

There are few houses in Qianhai area, and the development of Qianhai still needs 5- 10 years.

On the whole, Vientiane Qianhai is still affordable.

In the long run, the brand of Vientiane Qianhai may even be upgraded step by step and become the third "Vientiane City" in Shenzhen. (But we can't predict this time at present. )

However, the specific performance of the project will have to wait until the opening. ......

How about China Resources Vientiane Qianhai? Welcome everyone to exchange and discuss in the comment area!