What is Haier's business philosophy?

With the development of global economic integration, Haier, as a leading enterprise in China's household appliances industry, how to carry out international marketing, especially in developed countries such as the United States, is an important issue before us. Let me explain to you what Haier's business philosophy is, hoping to help you.

What is Haier's business philosophy? What is the concept of employing people?

Everyone is talented, and horse racing is not like a horse.

How many somersaults can you turn and how many stages can you build?

Xiao Jinting: A pair? Problem eye? Because of one? Innovative thinking?

Washing machine engineer 200 1 college student Xiao Jinting. During his internship in the workshop, he found that it was very inefficient to install the drum with the bearing seat when producing the all-plastic integrated drum washing machine. There are three fixing plates supporting the barrel on the press-fitting fixture of the original bearing seat, and the barrel can only just grasp the edge. Operators need to put the bucket very carefully and slowly, and sometimes even need to adjust it two or three times, which greatly restricts the improvement of production efficiency.

After observing and measuring, Xiao Jinting put forward suggestions to the branch factory: improve the press-fitting fixture and widen the fixed plate supporting the cylinder. The proposal was recognized by the technical department as soon as it was mentioned: feasible. After the scheme is adopted, the operation speed and quality have been greatly improved.

Seeing that his rationalization proposal was adopted, Xiao Jinting was happy: When I was in the corporate culture training class before, I thought? Innovation? It's too difficult, but on the production line, I found that employees' small innovations and inventions abound. Through this innovation, I really understand Haier? Innovation? As long as you have a pair at work? Problem eye? If you carefully understand the research, you will certainly find innovative ways to solve the problem. ?

Quality concept

Excellent products are

Excellent people did it.

Stuart, an employee of Haier in Pakistan? Euler: An unqualified screw made me understand Haier's idea.

After receiving systematic product knowledge training, Haier people in Pakistan began to practice in the production workshop of washing machine division.

Stuart, a Pakistani Haier who just walked into the production site? Euler was very interested in the assembly technology and operation of washing machines, and he learned it seriously and quickly. No, under the on-site guidance of the master, Euler has been able to screw the air gun in a very standardized way. Seeing Euler's skillful operation, the instructors nodded with satisfaction. Suddenly, Euler stopped operating. He showed his master a screw in his hand. This screw is unqualified and can't be used! If you use it, it will definitely affect the quality of the product! ? Euler said very seriously.

It turns out that Euler told the master when he first came to the headquarters to receive corporate culture and product quality training. Any defective product is a waste product, for example, an unqualified screw will affect the quality of the product? I was particularly impressed. Now, Euler, who is practicing at the fastening screw station, not only operates in place, but also carefully checks every screw in his hand.

? After several days of on-site practice, I found that every employee here is working according to the highest quality standards. If there is a problem in the previous process, he will never invest in the next process! Through this unqualified screw, I have a deeper understanding of Haier's concept: Excellence and zero defects. Defective products are waste products. After returning to Pakistan, we will definitely bring back such a good practice of Haier, so that everyone can do the same and produce products with the same high quality as the headquarters, because this is the standard! ? Jude, with unqualified screws in his hand, said with emotion.

High standards, excellence and zero defects.

Defective products are waste products.

Hit the refrigerator and hit the quality consciousness.

Smash the refrigerator to make a famous brand. 1985,76 sets? Xue Rui refrigerator failed the inspection, and Zhang Ruimin ordered the responsible person to smash it in public. This hammer awakened the workers' quality consciousness and strengthened Zhang Ruimin's proposal? Brand strategy? Regardless of the past, present or future, quality will be the foundation of Haier's survival.

Brand concept

There are no well-known brands in China.

If you do well in the domestic market and don't enter the international market, then the advantage is temporary.

Capital is a ship, and brand is a sail.

Enterprises are people, and culture is the soul.

There are no well-known brands in China.

When Haier set up a factory in the United States, someone published an article entitled "Remind Zhang Ruimin" in the media. The article said: Other enterprises failed to invest in the United States, and Haier could hardly succeed. This reminder should be said to be well-meaning. But for Haier, why go to America? The labor force in the United States is very expensive, at least 10 dollars an hour, which is much higher than that in China without any skills. But why go? Joining the WTO is a must.

Some people will say:? China is the factory of the world. Americans set up factories in China, but Haier went to the United States. These are two concepts: because foreign multinational companies set up factories, what they lack is China's market resources and China's cheap labor, and nothing else. But for China enterprises, you have nothing but cheap labor. Neither capital nor technology can compete with it. If you wait here, they will set up a factory in China, and one day he will take away all the advantages of China, including cheap raw materials and human resources. You are nothing. You can't even stand China. Therefore, Haier's going to the United States is a kind of reverse thinking, and it is necessary to obtain advanced technology and funds that Haier does not have in the American market. Haier can also be listed locally, so through localization, the brand can be competitive everywhere. This is Haier's localized brand, and Haier is not subject to others.

Service belief

Haier people just want to create emotions.

I was touched by you.

On June 22nd, 2002, when Jin Feng, deputy director of Shandong Mingde Learning Organization Research Institute, was received by the International Training Center to give a lecture to the students of Qingdao Learning Organization Workshop, Liu Ruibiao, a waiter, found many stains on Mr. Jin's computer screen while helping the guests surf the Internet. Xiao Liu found alcohol and soft cotton and sent them to the guest's room. The guest just went out. Because the waiter can't touch the guest's things without the guest's permission, Xiao Liu put alcohol and soft cotton next to the computer and left a message:

? Hello, sir! Just now, when I helped you adjust your computer, I found a little stain on the screen. I think you may have gone out without cleaning equipment. This is the soft alcohol cotton I specially prepared for you. Please wipe with soft cotton alcohol first, and then dry with dry soft cotton.

The whole process is very detailed. When the guest returned to his room and saw the news, he was both surprised and moved. He turned on the video recorder he carried with him and recorded all this. The next day, the guest went to the manager and said, I have been to all parts of the country to give lectures, and it is the first time that I have encountered value-added services like Haier. I will write it in my textbook. ?

Users are always right.

Three visits without worry, Haier community service reputation

Ms. Zu, who lives in Chongqing Jingdi City Garden, recently heard that Haier Community Service Station has settled in the community, so she called the community property with a try and asked for the maintenance of two sets of air conditioners bought at home through 1999. I don't know that less than ten minutes after I put the phone down, the service staff came to the door, which surprised Ms. Zu. However, just as the staff turned on the air conditioner, the doorbell of Ms. Zu's house rang. It turned out that a good friend of Ms. Zu came to visit with her family. Looking at a room full of people, Ms. Zu hesitated and said to the staff carefully. Can you not come back for a while next time? Without saying anything, the service staff packed their tools with a smile and retired.

The next day, when Ms. Zu called again, like last time, the service staff came to the door within ten minutes. However, when the maintenance work was about to end, Ms. Zu's home phone suddenly rang, and it was the company's phone. The boss asked Ms. Zu to go back to the company to deal with things at once. What shall we do? When Ms. Zu apologized again awkwardly, the service staff quietly retired with a smile, just like last time.

A week later, when Ms. Zu called for the third time, the service staff called again. This time it went well, the enthusiasm of the service staff continued unabated, and the work was meticulous and thoughtful. When Ms. Zu sent the service staff away and looked back at the brand-new air conditioner, she couldn't help feeling a lot. The story of Haier's service personnel repairing air conditioners three times has also spread in urban gardens and surrounding residential areas with fierce competition.

At present, Haier Group has become the most active social force in the development of social welfare undertakings, and the total value of funds and materials used for social welfare undertakings has reached more than 500 million yuan.

As the first brand of home appliances in the world, Haier has long been committed to promoting public welfare undertakings such as children and education. Since 1995, Haier Group has vigorously built Hope Primary School in China. By the end of 20 16, the group had invested more than 92 million yuan to build 246 hope schools (245 hope primary schools and 245 hope middle schools 1 schools), covering 26 provinces, municipalities directly under the central government and autonomous regions in China. It is the largest enterprise in China in the Central Committee of the Communist Youth League. [30] Haier Group reached an understanding with UNICEF on the occasion of its 30th anniversary and became the first corporate partner of UNICEF in the field of household appliances. In the next three years, the two sides will be? Social and emotional learning program in Aisheng School? Realize deep cooperation on a global scale, carry out caring actions in three provinces and counties in the west, and pay equal attention to the education and mental health of left-behind children in rural areas. Haier also set up the "Haier Brothers" cartoon to care for left-behind children. Haier Love Relief Fund? Join hands with UNICEF partners to pay attention to the healthy growth of children.

In the Internet era, Haier began to transform from a traditional enterprise management organization to an open maker platform. At the same time, it is actively exploring innovative public welfare models, connecting employees, customers, government agencies and other related organizations and individuals, and building a sustainable public welfare ecosystem. Like Haier? Love through train? With the help of the Youth League Committee, the project directly meets the needs of Hope Primary School, and fully integrates resources such as Haier fans, outstanding employees, media reporters and college student volunteers. Love libraries? 、? Love the kitchen? 、? Love music room? And other colorful activities, so that caring people from all walks of life and children can contact and interact with each other and provide all-round support and care for the growth of children.