Master the five-step method

Determine goals (specific quantifiable goals)-investigate users (where the target users are, what habits they have, etc.). )-Make plans and implement according to users' conditions-Analyze data-Adjust and optimize according to data.

Second, for example: How to increase the sales of brown sugar ginger tea?

1, confirm the target:

Increase the sales of brown sugar ginger tea by 50 thousand yuan.

2. Study the keywords obtained by users:

Relieve menstrual pain, pay attention to materials and quality, easy to carry, and often use the big aunt APP.

3. Implementation plan:

Topic: Drink brown sugar and ginger tea, and don't bother those days.

Copywriting: Emphasis on efficacy, material and ready-to-drink without price.

Figure: Exquisite, medicinal feeling, brand recognition.

Channels: Aunt APP, Meiyou APP, Baidu Experience, Zhihu.

4. Data feedback:

The content was read by 10000 people and finally bought by 1200 people, with a conversion rate of12%;

The total investment is 5,000 yuan, and the sales income is 60,000 yuan;

Many users buy multiple boxes in succession;

User feedback is used to send friends and girlfriends.

5. Adjustment and optimization:

Users who continue to buy can launch a package, and there are discounts for buying more than one box.

Over XX yuan can be given a beautiful gift package, which is convenient for sending friends and family.