Evaluation of Evergrande Real Estate Group? How about working in Evergrande? What are the development prospects?

Evergrande Real Estate is one of the "Five Tiger Generals" of Guangdong Real Estate. From 65438 to 0996, he began to enter the real estate business, mainly focusing on the development of Guangzhou business. More than 30 properties have been developed, including Jinbi Garden, Jinbi Huafu, Jinbi New City, Jinbi Seaside Garden and Jinbi Tianxia. ...

After 10 years of development, Evergrande Real Estate Group has formed a modern large-scale industrial chain based on real estate development, with iron and steel metallurgy as the leading factor and energy transportation as the two wings of comprehensive development. It owns more than 30 enterprises including Evergrande Real Estate Group, Evergrande Iron and Steel Group, Evergrande Electric Power Group, Evergrande Transportation Group, Evergrande Real Estate Group and Evergrande University of Science and Technology. The Group has a national first-class qualified real estate development enterprise, a national first-class qualified architectural design and planning institute, a national first-class qualified engineering supervision company, a national first-class qualified construction company and a national first-class qualified property management company. With a construction area of over 40 million square meters, the land reserve has extraordinary strength, making Evergrande one of the most influential real estate enterprises in China. It is such a huge strength guarantee that the boutique model can be fully implemented and shoulder the call of 22 cities and 1.5 million families for a boutique era.

6000 quality standard, "fine" forging "process quality"

Buildings can be copied, but standards are difficult to copy. Since its establishment, Evergrande Real Estate Group has put forward the strategic policy of "building a brand with quality and achieving great things with integrity". After 10 years of repeated argumentation and tempering, Evergrande has gathered more than 200 experts and scholars, and after more than 30 special discussions and revisions, based on the ISO international quality control system, it has formulated more than 6,000 high-standard quality standards with harsh quality requirements. Evergrande's high-quality engineering standards alone are hundreds of pages thick. Evergrande's boutique standards involve more than 50 boutique standards and guarantee regulations such as engineering, gardening, decoration, marketing, procurement and property management, forming a boutique engineering production line with boutique planning, construction monitoring and quality assessment. And in all aspects of real estate development and construction, the quality is strictly controlled, and the "quality standard" runs through the whole process of project design, construction, supervision and acceptance to ensure the "refinement" of products. In order to strictly implement the "new quality standard", Evergrande Real Estate also adopted the "quality hammer" system of process control, and specially assigned persons visited the construction site to strictly control the quality. The supervision engineer of Evergrande must have three tools: telescope, magnifying glass and ruler. Use a telescope to observe the site construction, use a magnifying glass to check whether the decorative materials meet the requirements, and use a ruler to check the project quality at any time according to the drawings. This ensures that more than 6,000 quality standards are strictly observed. It is understood that Evergrande 6000 boutique standard has been selected as the MBA teaching material of Tsinghua University and has become a case model of real estate boutique marketing.

World Brand Direct Supply Alliance and "Evergrande Boutique Model" lead the layout of China Evergrande Real Estate in 2007. In order to achieve a new leap for the Group, Evergrande specially proposed and formulated a "new boutique model", that is, strictly control the quality from the aspects of material selection, material procurement, material application, material paving and so on, and only select the boutique without any defects. In order to ensure the quality of the new boutique model from the source, Evergrande has established strategic direct supply alliances with dozens of internationally renowned brand suppliers such as Siemens, Swire Paint Oil, TOTO, Panasonic and Moen. These brands directly distribute equipment, building decoration materials and water and electricity installation materials, and then uniformly distribute them to more than 50 projects across the country, with a total area of 7 million square meters and a total tender amount of more than 30 billion yuan. This will not only help Evergrande to further create fine products nationwide, but more importantly, ensure the quality of raw materials from the source, such as floors, wall tiles, floors, bathrooms, sanitary ware, kitchen utensils and other decorative materials, and ultimately benefit the majority of home buyers. It is understood that in order to ensure that the bidding work of 30 billion yuan is put in place, Evergrande is very cautious, and all suppliers participating in the bidding are national 10 top enterprises in their respective industries. In the bid evaluation stage, the professionals of design, bidding and material procurement operate in strict accordance with Evergrande's quality standards and the principle of "3+3": three groups of procurement personnel first put forward three schemes through price comparison investigation, and finally the group bidding committee comprehensively compares them and finally determines the winning bidder. Evergrande's move is intended to further strengthen the "boutique strategy", copy the successful experience of "standardization" to major projects across the country through the mode of unified procurement and distribution and stable cooperation, and open a new page for Evergrande's national expansion.