Classic real estate advertising copy

Guan Jianming, a former Ogilvy & Mather advertiser, said: Behind the worrying copy is a strong insight. ? Insight, the word is subtle, just like peeping through a hole and discovering the secrets of consumers. Let the people who see the advertisement be surprised first, then there will be a strong sound, and finally they will sit up and take notice. Only you have won my heart. Let me share with you the relevant contents of classic real estate advertising copy, hoping to help you.

Seven? Hit the nail on the head? Real estate advertising copy, poke you scream! ◤ Father is 70 years old and son 10 years old. Who do you live for? ◢

◤ The boss is 40 years old, the subordinate is 30 years old, and his career is over? ◢

This version of the advertising copy meeting? 40 years old phenomenon? At the same time, it also shows that 40-year-old people, as the backbone of society, need more care and love while bearing various pressures.

? Do you like your villa? Starting with the emotional description of physical changes and psychological symptoms of 40-year-old people, this paper directly pokes the pain points of 40-year-old people, causing * * *.

◤? Rat race? No cave Ω

◤ Looking at the tiger is actually quite reliable ◢

Taking 12 zodiac as a clue, with the help of the personality characteristics of 12 zodiac, the consumer behavior of customers is divided into 12 typical purchasing psychology, and the property values of parking spaces, facilities and other items correspond to the purchasing expectations of 12 typical people respectively. The animal's personality characteristics are matched with colloquial lines, which makes the works have the authenticity of restoring purchasing behavior.

Blind people can see the world. If thoughts degenerate, culture is the best medicine.

Taking social diseases as the breakthrough point, we will point the finger at various social problems that constantly emerge in social development and mobilize everyone's nerves, and point directly to the depths of human nature. The root of solving all kinds of problems is culture, which is thought-provoking, and at the same time, it links the cultural heritage in the cultural attributes of the project with the ingenious fit of the city.

◤ Thirty years old, many things, if you don't try, it's too late.

Is the passion of 30 years old beginning to fade? Do you still have the courage to try new things at will? With the bold marketing method of trying to live for two years before buying a house, combined with the 30-year-old consumer group? Thirty years old, a lot of things, if you don't try, it's too late? The headline said, let the 30-year-old group boldly try new things again.

◤ The only daughter under the knee doesn't love men ◢

Directly targeting the first batch of affluent 60s in China, they began to grow old and accept new social changes. Facing these customers, they advocate living independently and enjoying life.

It's not easy to wait for a bus, and it's even harder to grab a seat at.

◤ ? Relax everything? ◢

Vanke's copywriting has always been good, and it will find the entry point and interest points of the audience. Starting from the life of office workers, in a word? Relax everything? People feel very comfortable, and in this stressful society, go public under reduced pressure? Four words, seems to be here? Just right? .

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