The sales volume of Taikooli in Sanlitun plummeted. What happened to the former Beijing Fashion Park?

Even if the landmark is of great significance, Sanlitun Taikooli needs to further adjust its brand portfolio. Two retail properties, Taikooli in Sanlitun and Indigo in Beijing, experienced a rare decline in income, with a decrease of 18% and 12% respectively. The epidemic situation is the main reason for the decline in the income of these two retail properties, but they will be affected differently in 2020. The 2020 interim financial report released by Swire Real Estate shows that the retail revenue of Taikooli in Sanlitun fell by 38%, indigo fell by 6%, and the occupancy rate of both properties was 96%. It is not difficult to see that in the second half of 2020, the operating performance of Sanlitun Taikooli improved significantly, while the performance of Indigo declined further.

In fact, the epidemic has a great impact on everyone. Most people give up their obsession with luxury goods and international brands and pay more attention to ordinary life. An epidemic makes everyone feel that everything is empty, and only health is the foundation of people. Therefore, most people in the fashion circle choose health, fitness and health preservation, but they are no longer keen on fashion, big names and trends. The epidemic has changed the living habits and consumption habits of most people. Therefore, in this environment, it is normal that Taikooli's sales have plummeted. But as time goes on, I believe this situation will get better. The reason for this is that now that the film industry has recovered, the fashion circle will not recover too far. After all, there is a wave of people who choose to keep fit now, and the younger generation is getting up again. They are the main force of consumption.

In the long run, although the sales of Taikooli in Sanlitun have fallen, many people dare not imagine. However, this is only temporary, and I believe that this situation affected by the epidemic will not last long. With the improvement of the global epidemic, the fashion circle will eventually make a comeback.

At present, most people still have resistance to foreign brands. After all, the epidemic abroad is very serious.