Changsha centralized land supply: 10 minutes is a foregone conclusion. 10 plots Longhu and Jinmao will enter the market again.

10 10 19, the second centralized land supply in Changsha ended quickly after a series of conditions such as delay, termination and auction.

Some people call Changsha's centralized land supply drama "the fastest in history". It only takes ten minutes from 9 am to the end of shooting.

Perhaps a cool autumn blew into the land auction market. Only 13 plot is left in this round of Changsha land auction, of which 10 was sold at the reserve price, and 3 cases were auctioned for some reason. As early as mid-September, when Changsha Natural Resources and Planning Bureau announced the second batch of centralized land supply list for the first time, 29 plots were listed, with a total transfer area of 2,373,400 square meters and an initial listing price of 28.09 billion yuan. It is understood that most of these 29 plots are tick plots, and the remaining plots will compete for self-sustaining and lottery.

More than half of the plots left early.

According to the regional division, there are 6 listings in Yuhua District, 4 listings in Furong District, Yuelu District and Tianxin District, and 5 listings in Kaifu District. In addition, two plots of exhibition plots in Changsha District and Changsha High-speed Railway Exhibition New City were listed for sale. However, as of the day before the earth auction started, 16 of the 29 plots stopped listing, and only 13 was listed normally, of which 6 plots were quoted.

Liu Siquan, a real estate industry insider in Changsha, told Viewpoint Real Estate New Media that most of the land auctioned this time is not in the central area, but it will not be too remote. For example, the Wangcheng plate in Changsha has a land price of 8000 yuan/square meter; In the past, the starting price of the high-speed rail plate was 8000 yuan/square meter, but today's soil auction results show that the land price of the high-speed rail plate has reached 654.38+0.05 million yuan/square meter. This round of soil auction actually released a signal that the land in the central plate will be less and less, and the land price in the surrounding plates will show an upward trend.

In addition, before the second batch of centralized land supply began, Changsha City postponed the land auction date several times. According to the pre-announcement of the first batch of residential land (including commercial and residential land) issued by Changsha in April, 2002 10, Changsha should have issued the announcement of residential land transfer three times in April, July and June of10 to organize the public transfer of residential land. With this delay, the second centralized soil auction in Changsha moved from hot July to 10 autumn.

Looking at the recent land auction market, the current situation in Changsha is actually traceable-one third of the land in the second land auction in Guangzhou was auctioned, and the overall transaction premium rate was only1%; On the eve of Chongqing land auction, 9 plots were terminated and 5 plots were auctioned off. ...

According to the new media access data of Viewpoint Real Estate, in the 15 key cities that completed the second batch of centralized land supply, the termination rate of bidding, auction and auction reached 29.4%. It can be seen that under the dual influence of policy background and market environment, the land acquisition ideas of housing enterprises have quietly changed.

The 16 plot that failed to reach the bidding link this time, most of the corresponding supporting facilities around it do not have advantages.

Take [202 1] Changsha 109 and [202 1] Changsha10 as examples. Both plots are located in Qingzhuhu Plate, Kaifu District, with similar geographical locations. They are self-sustaining rental houses with limited land price.

Among them, 109 residential plot is located at the northeast corner of the intersection of Tianjing Road and Song Lin Road in Kaifu District, with a transfer area of 59,200 square meters, with a starting price of 335 million yuan and a starting floor price of 2,262 yuan/square meter. The delisted party of this plot must sign a property return agreement with Tiansheng Community Neighborhood Committee of Qingzhuhu Street, Kaifu District, Changsha City, and build residential, commercial and underground garage properties free of charge in the delisted plot and return them to the neighborhood Committee. 109 plot is rich in surrounding scenery, close to Tianjing Mountain and Taiyangshan Forest Park, but the living facilities are insufficient. The distance between Qingzhuhu No.1 Experimental Middle School and Xiangyi Lixin Middle School is not too close to this plot. In fact, the surrounding projects have laid a good template for the 109 plot. Greentown Green Bamboo Garden, Foothill Green Bamboo Lake and other projects are villa products.

In addition, 1 10 is located in Qingzhuhu Street, Kaifu District, with a transfer area of 44,800 square meters, with a starting price of 288 million yuan and a starting floor price of 2,503 yuan/square meter. According to the data, the plot 1 10 requires the Xianing community to buy back commercial properties according to 30% of the return income from land transfer, and the price of the repurchased properties is 10% of the government record price. Different from 109 plot, 1 10 plot is rich in educational resources, close to Changsha North Station and Kaifu Avenue. However, the reason for the low competitiveness of the plot is that most of the surrounding projects are in the late stage of sales, such as Zhuqinghu, China Railway Shui Ying California and other big property villas.

Except for 16 plot, three plots (10, 19) that participated in the auction today ended in failure.

Among them, Changsha [2021]15 and Changsha [202 1] 16 need to be equipped with directional price-limited houses, and the prices of these two plots are also "directional price-limited houses". Changsha 20 18 issued the application guide for directional price-limited housing, which clearly stipulated the conditions for directional price-limited housing applicants: at least 1 family members or divorced, widowed and unmarried singles over 30 years old have permanent residence in this city for more than 3 years; Shantytown renovation, road construction, key projects and other projects involve the expropriated personnel signing contracts within the prescribed time limit and there is no room or housing difficulties; The legal lessee who has settled in Changsha for more than 3 years.

Longhu and Jinmao added positions again.

Compared with Changsha's first centralized land supply, Longhu was slightly restrained in taking land this time. The insiders believe that this land auction is consistent with the national land auction. Under this year's macro-control policy, developers must have their own funds to take land, which is completely different from the previous operation mode of land acquisition by developers. Therefore, both large developers and small developers are very cautious in this case.

In the first batch of centralized land supply, Longhu won two plots at the reserve price, located in Yuelu District and Wangcheng District respectively. Among them, the plot Changsha [202 1]040 was acquired by the subsidiary of Longhu Holdings at the reserve price of16.22 million yuan, with a floor price of 4,800 yuan/square meter; Plot No.020 in Wangcheng District [202 1], located in osawa Lake Street and Moon Island, was taken over by Longhu Subsidiary at a price of 5170,000 yuan.

In this round of centralized land supply, Longhu and Hunan Ancheng Real Estate won the commercial and residential plot of Changsha [2021]12 at the floor price of 5 107 yuan/square meter. The plot is located at the intersection of Xinyao Road and Xinshao Road in Tianxin District, with a transfer area of 44,300 square meters.

This plot is located in the north of the provincial capital, close to Friendship Road of Changsha Metro 1 Line, surrounded by large shopping centers such as Longhu Changsha Xinyaotian Street and Haitang Park, and equipped with educational resources such as bilingual experimental school affiliated to Normal University. Around the plot, there are projects such as Longhu Chunjiang Tianjiao and Tiancheng International Plaza, so it seems that the competition in hot spots may be more intense.

In addition to Longhu, Jinmao, as a real estate enterprise that has been deeply cultivating Meixi Lake area in Changsha for 10 years, also won 1 plot in this concentrated soil auction. Changsha 126 [202 1] commercial and residential plot was won at the reserve price of10.24 billion yuan, which is located in Yuelu District and is a newly planned Dongshan.

Transfer area of Jinmao plot126200m2. Compared with the land won by Longhu, the land bid by Jinmao is larger and the surrounding living facilities are sufficient. Cai Bo Experimental Middle School attached to Normal University and Hunan Women and Children's Hospital are all around the plot. According to the new media of Viewpoint Real Estate, Dongshanwan International New City will cover smart transportation such as CRRC smart track, 5G 4K road and smart travel, as well as public services such as smart hospitals, smart medical care, smart campuses and smart communities. Jin Mao has visited the plot before.

Before, there were Longhu and Jinmao, and then there was Hubei Housing Enterprise Baicheng Group, which entered Changsha for the first time. In this round of land auction, Baicheng Group won the land parcel at a price of1230,000 yuan, which is located in the north-south hatchback of Xincheng Road [202 1], Chiling Road Street, Tianxin District, Changsha, and is close to Nanjiao Park and Xiangjiang River, with rich landscape resources.

Except for the plots harvested by the above-mentioned real estate enterprises, the remaining 7 plots in this round of Changsha soil auction were all won by Changsha municipal state-owned enterprises and municipal investment management Committee. At this point, the second land auction in Changsha came to an end. The total land price of this centralized land supply transaction is 8.848 billion yuan, with a total transfer area of 676,200 square meters.

After the auction, insiders said that the supply in Changsha market has been insufficient since this year. From the two centralized auctions of 202 1, it can be seen that the amount of land pushed in the last year or two is relatively small. At present, some large developers need a period of renovation to ease the pressure of capital flow.

"From this macro-control, the reshuffle between developers is a foregone conclusion, and those with insufficient strength will be eliminated. After the transformation of market strategy, there are basically few opportunities for developers who play' empty gloves and white wolves'. "