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What would Wang Jianlin do?
Tencent Sports News Recently, Wanda Group is undoubtedly the focus of sports in China. Investing in Atletico Madrid and acquiring Infront, Wanda Group under Wang Jianlin is opening a brand-new model of sports in China. The background and development track of China's richest man, Wang Jianlin, have attracted more and more attention. Recently, the foreign team created a five-minute video, revealing the legend of Wang Jianlin's wealth creation and the growth experience of Wanda, a condensed "A Brief History of Wanda"-
The video first reviews Wang Jianlin's military career and his experience of taking the first commercial step after changing jobs: "1968, a military movie" Lin Yuan "was released in China. One boy 15 years old in the audience decided to join the military camp. At that time, no one thought that he would become the richest man in China. His name is Wang Jianlin. During 18, he grew from a soldier stationed in the northern frontier to a regimental cadre. During the period of 1986, most troops in China carried out "one million disarmament", and Wang Jianlin transferred to Dalian. Director of the office of Xigang District People's Government. 1988, the opportunity of life in Wang Change Jianlin appeared. A newly established real estate company in Xigang District of Dalian is on the verge of bankruptcy because of poor management. In order to save this' mess', the Xigang District Government openly recruits talents for the whole region. Wang Jianlin, 34, decided to seize this opportunity. "
The first step of Wanda Group is ahead of the times-1988, which is the tenth year of China's reform and opening up. After completing the rural reform, the government approved the plan to deepen the economic system reform. In this year, Dalian Wanda Group was born. 1989, Wanda took over the "Beijing Street Old City Reconstruction Project". This project has been rejected by other real estate enterprises many times because it can't be profitable. But Wang Jianlin said, "If it develops, how can it develop?" Wanda broke the social housing system at that time, using bright halls and bright bathrooms, using aluminum alloy windows, and installing security doors in every household. At that time, the house was sold at the highest price in Dalian. In the northeast of China in the 1980s, such a thing is hard to imagine. Therefore, the old district reconstruction model created has made Wanda embark on the road of housing enterprise brand.
Wanda will soon point its development direction to the whole country. 1992, Deng Xiaoping's southern tour, proposed to promote market-oriented reform. At that time, there was an upsurge of entrepreneurship in China, especially in the southern coastal areas. At that time, Wang Jianlin proposed "to be a big-scale man, not a family man". From 65438 to 0993, Wanda went out of Dalian and went south to Panyu, Guangzhou to develop the Overseas Chinese Palace project, becoming the first cross-regional housing enterprise in China. Subsequently, Wan reached the development of Chengdu and Changchun and began to enter the country on a large scale. From 65438 to 0998, after the large-scale financial crisis broke out in Asia, the economic situation in China changed. In May 2000, Wanda held the Zunyi Meeting on Corporate History, and decided to change from residential real estate to commercial real estate, thus creating the business models of "order real estate" and "urban complex". Fifteen years later, it finally became the largest real estate enterprise in the world.
Wanda's pace from the whole country to the whole world is more steady, and Wang Jianlin's personal courage and charm can also be seen. In 200 1 year, China formally joined the World Trade Organization, marking a new stage of China's industrial opening up. In 2005, Wanda began to invest in the cultural industry on a large scale from the cinema line. In 2009, Wanda further upgraded its investment in Changbai Mountain International Resort and Wuhan Central Cultural Zone to build two world-class cultural projects, namely Han Xiu and Film Science Park. In 20 13, Wanda launched Wanda Cultural Tourism City on a larger scale in several cities, and at the same time launched Qingdao Oriental Film Capital, the world's largest film and television industrial park.
Since 2008, the US subprime mortgage crisis has triggered a global economic downturn, prompting European and American countries to relax their policies and welcome and support direct investment from China. At the beginning of 20 12, Wanda began to implement the transnational development strategy. In September of the same year, Wanda acquired American AMC Cinema Company for $2.6 billion, becoming the world's largest cinema operator. Subsequently, Wanda acquired the British Sunseeker yacht for 320 million pounds and invested in Wanda hotels in major cities around the world, including London, Sydney, Chicago, Madrid, Los Angeles and the Gold Coast.
In 20 13, Wanda launched a super-large cultural, tourism and commercial complex project with independent intellectual property rights. In 20 14, Wanda Commercial Real Estate and Wanda Cinema Line were successfully listed, and together with Tencent and Baidu, they built the world's largest O2O group, opened a new road of transformation and upgrading, looked at the world and reached the world, aiming to become a world-class multinational enterprise group. Now, Wanda is creating its own history with China, the world is accepting Wanda, and Wanda is also changing the world. As the head of Wanda, Wang Jianlin is destined to become an important figure influencing the development track of this era. (Li Tianyou)
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