How to give full play to the effective use of property customer segmentation

1, according to the external attributes of customers. For example, according to the type of property project (residential, office, commercial, etc. ), according to the geographical distribution of customers, according to the organizational affiliation of customers (such as enterprise users, individual users, government users), etc. This classification method is simple and intuitive, and the data is easy to obtain, but this classification is relatively extensive.

2. Classify customers according to their inherent attributes. Such as gender, age, place of origin, beliefs, hobbies, income level, number of family members, value orientation, etc.

3, according to the customer's consumption behavior classification. Such as the customer's consumption location, consumption time, consumption frequency, consumption amount and so on. Usually, we can easily get these data from customers' historical consumption records, but the obvious defect of this classification method is that it is only applicable to existing customers, while for potential customers, it is impossible to talk about it because consumption behavior has not yet started to be classified.