The difference between commercial complex and real estate

This commercial complex provides many conveniences for people's lives. From large supermarkets to eating, drinking and having fun, one-stop configuration has solved many consumer needs for residents.

As an insider who has experienced many preparations for the opening of commercial complexes and investment promotion from the perspective of real estate, he also has a certain understanding of the operation of commerce and real estate.

Let's talk about the weight and significance of operation from the perspective of business and real estate. Many friends should have heard of the combined term "commercial real estate". But people in the industry know that "commerce" and "real estate" are two relatively independent concepts. The former refers to shopping centers such as commercial complexes, such as wanda plaza and Vanke Plaza, while the latter refers to sales-oriented residential shops, such as a residential district and a theme block. What are the differences and characteristics between the two?

Let's start with real estate. For example, a developer won a plot of land in a city by auctioning land. The plot is commercial and residential, so developers will build houses for sale, such as houses and residential shops. Such real estate projects will be put on the market and sold through marketing. This is to promote the project at the pace of rapid sales and recovery of funds, and realize returns such as premium income.

Let's talk about the commercial complex. Generally, such a project is to take a piece of land and build a shopping center of more than 100,000 square meters here. Through specialized commercial management companies, we will attract investment and operate in a unified way. All the shops are owned by the developer or other Party A and shall not be sold. This kind of project is to integrate the square after inviting investment in the early stage, and then realize the continuous growth of the popularity, cognition, visitability and popularity of the square, so as to collect the tenant's fixed rent and comprehensive property management fee according to the lease contract and realize the continuous profit.

From the perspective of profit cycle, it is natural that real estate projects can realize more benefits quickly and economically, so that we can shoot new land and develop new projects and make profits at this pace. The one-time investment in business is often hundreds of millions or billions, and it is impossible to recover the cost quickly by relying on the rental income in a quarter.

? From the perspective of realizing logic, the commercial complex feels a bit profitable. Although a quarter or a year's rent can't be paid back in full, through a long operation period, we can continue to collect rental property fees, realize one-time investment and "unlimited" repayment.

? Therefore, from the above two perspectives, as long as developers have a good reputation, good sales ability and good operational ability, they can achieve considerable benefits.

? Looking back on the development of real estate developers in China, we can see that they all started from pure real estate and gradually developed commercial sectors. The internal logic is simple. After the reform and opening up, the favorable policies of the country and the people's rising living standards have accelerated the development of urbanization in the country, and more and more urban residents have become. Bungalows and quadrangles can no longer meet the development needs of cities and people, and buildings in the hands of real estate have become the best in the eyes of the public for a time. Many of the world's top 500 leading housing enterprises, such as Longhu and Wanda, thrived in that era.

The progress of the times has not stagnated, and the country's growing prosperity has enabled the hardworking and brave people of China to live a better and better life. After solving the basic needs of food, clothing, housing and transportation, the demand for improving the quality of life and experience is naturally growing. At this time, real estate companies naturally came into being, creating a magic weapon to win business support. Building residential and commercial complexes in the core area of Pan-urban area not only meets the demand for buying houses, but also matches the consumption places for such houses, which is a worry-free choice for consumers and a solution for urban expansion and attracting more people.

Now real estate and business have developed very tacitly, and most of the products packaged and put on the market in many cities are necessities that match business. With the development of the market, even a lot of "light assets" businesses have emerged. Simply put, a commercial complex exists alone in a plot, supporting the existing real estate. Openers strategically abandon the development of residential projects and rely on long-term operation to collect stable rents and obtain income.

The above sharing combs some simple differences of commercial real estate. Among them, the powerful endorsement concept of "operation" will be discussed slowly in the future.