What do beginners need to pay attention to when they want to open a hotel?

What do beginners need to pay attention to when they want to open a hotel?

What do beginners need to pay attention to when they want to open a hotel? With the continuous improvement of the economy and the increasing number of business travelers, many people are involved in opening hotels or guesthouses, but no matter what they do, there are places to pay attention to. So what should novices pay attention to when they want to open a hotel?

Novices who want to open a hotel should pay attention to which 1 1, the location should be reasonable, the location should be suitable for opening a hotel, the place should be relatively open, and the flow of people should be relatively large.

2, hotel decoration, to be appropriate, to be novel, to highlight a style, not messy. It should conform to the theme chosen at the beginning.

3. Whether the hotel's marketing is single. There are many hotels shouting slogans and paying attention to marketing, but they can't really do it. For example, the marketing plan does not match the target market, the marketing method is single, and there is nothing to do except various discounts under various excuses.

In fact, the hotel has many low-cost promotional activities to choose from, such as providing early arrival/late departure lounge, living points activities, free newspaper service, free air ticket handling fees and so on. , you can also jointly carry out promotional activities with hotel suppliers for mutual benefit.

There are many hotel promotions, but they have not formed their own marketing power. Basically, it is to wait for customers to come to the door, and there are many agreed customers. The development of high-profit and high-level individual market is basically zero, and hotel marketing has basically become a link of reception coordination.

4. Whether the hotel service is out of touch with the market positioning. The first is business hours. The business hours of many hotels are determined according to industry practices, but the results are contradictory to the requirements of hotels to receive tourists. For example, the hotel mainly receives group guests, but the business hours are very long, which not only increases the labor cost, but also makes no money;

On the contrary, some hotels mainly receive individual business guests, but there is no 24-hour restaurant, so that guests can sleep hungry after returning to the hotel at night.

Followed by room facilities. Some hotels mainly cater to individual business travelers, but there are few single rooms. In this way, there is a lot of resistance when selling a house. Because business guests pay attention to privacy and quiet, no matter whether they are in the company or not, they all like to use a room alone. Such guests are fully capable of bearing the high price of a single room, so the hotel is profitable.

5, the department post setting is reasonable. It stands out in the hall. The front hall is the facade of the hotel. Many small and medium-sized hotels with less than 250 rooms have many positions in the front office, including reception, cashier, inquiry and concierge. When guests enter the lobby, there are more staff than guests, which makes the hotel management more difficult.

In fact, it is entirely possible to merge positions at the front desk. The receptionist checks in, the cashier registers, and the luggage inquiry is undertaken by the front desk. This is convenient for personnel arrangement and customers.

How do novices open hotels?

1, market research, general positioning.

"Imitating" a successful model is a way for beginners to start. You can go to a similar small hotel around to do a survey, including location, room unit price, style, decoration price, rent and a series of issues.

2, choose a location, the flow of people must be large, and there must be a parking space.

Note that it is best to sign the rent for several years to prevent the price from rising. It usually takes 3-5 years to open a hotel.

3. Estimate the profit rate.

Attach importance to activity-based costing. The daily expenses of the hotel are very high (utilities, washing fees, labor costs, rent (daily rent, decoration costs, etc.). ), all of which need turnover to support. You should calculate the break-even point of your own small hotel.

4. Small hotels generally need the support of the number of reservations.

You can cooperate with local travel agencies or educational institutions, and you can also publish hotel information in some booking windows.

Small hotels, whether operating companies or individual industrial and commercial households, have to apply for a series of licenses.

Including the need to apply for fire protection, environmental protection, health, industry and commerce, police station and other related certificates. , and on-site verification (the specific situation is mainly subject to local standards).

What do beginners need to pay attention to when they want to open a hotel? 2 1. Novices should still grasp the location of the hotel.

Although OTA and other mobile distribution channels have greatly reduced the superiority of address, address selection is still a very critical environment for the hotel industry, and new changes have taken place with the changes of the times.

When guests stay in a hotel, they can't simply think that they are just staying in a hotel, but they need to extend their living space and treat it more as a tourist lifestyle. Perfect comprehensive commercial facilities can often bring blessing effect to the hotel's popularity, but it does not mean that the hotel must choose a prosperous business district, and it needs to choose a suitable address according to the hotel's positioning. The scale, grade, architectural pattern and appearance of the hotel should match the local consumer groups.

Besides, there are many other factors to consider, such as parking lots. With the convenience of transportation, it is necessary to analyze the consumer groups within the range of 1 km to 300 km when selecting the site. The general experience in the industry is:

High-end hotels should not choose residential areas or low-end consumer groups. Villa hotels should choose quiet places, and budget hotels should pay attention to the surrounding commercial facilities. It should be noted that any hotel must stay away from areas with serious noise pollution such as highways.

2. Is it better for a novice to start his own business or join a hotel brand?

Every novice will face a tangled choice when opening a shop, whether to operate independently or choose to join a chain hotel brand.

If it was the blue ocean period when the hotel was just emerging ten years ago, I would suggest you try to operate independently, but now the hotel management trend is mature, the market environment is complex and the competition is fierce, and many big chain brands may close the store.

If you don't have enough experience in the hotel industry or have experienced and trustworthy people in the industry, I personally suggest that novices don't try to run their own hotels, and it is best to join promising chain brands.

Self-management can obviously save brand use fees and franchise fees. , and can control the cost independently. However, without hotel industry experience, it is often difficult to grasp the market facts, not only the above-mentioned site selection, but also many links in the whole hotel preparation process, such as interior design, modeling, electromechanical, construction, management, electromechanical, indoor design, landscape design, etc., which are bound to affect the future hotel operation and revenue targets.

3. Can budget hotels make more money every day?

Economy hotels have a glorious history. At one time, many investors could make more money by opening budget hotels near the railway station, but now the budget hotels blooming everywhere have fallen into the Red Sea like the sunset.

On the one hand, it is because of fierce market competition. At that time, the huge return on investment made many investors anxious and joined the cake in succession, so various chain economy hotel brands expanded rapidly, and even exaggerated the phenomenon that many hotels clustered together within one kilometer of Fiona Fang.

The final result of vicious competition is that hotels are caught in a price war. However, with the increase of rent, purchasing cost and labor cost year by year, most budget hotels are in a difficult position to make profits.

Secondly, as the material life that the public can enjoy is getting richer and richer, the basic accommodation has been generally satisfied, and consumers seem to be tired of the rigid business style and look forward to a new generation of hotels with more personality, scene experience and social functions, so emerging theme hotel styles finally appear, such as making efforts to create the most romantic vows rose theme hotel.

Zhefei Hotel, which focuses on coffee culture community, Yaduo Culture Hotel, which focuses on reading and photography, and Mima Chiqing Theme Hotel, which takes urban fashionable young men and women as potential customers. These personalized theme hotel brands with accurate positioning and starting from users' pain points attracted consumers' attention as soon as they appeared, and achieved good revenue data and return on investment.

According to the annual report of the largest listed hotel group in China, the growth of its budget hotels has basically stagnated in recent years, which means that the number of closed stores may exceed the number of opened stores, and the operating budget hotels are also actively planning transformation and upgrading.

It can be seen that not only experienced practitioners in the industry dare not try, but also novices should avoid this red sea area. According to the hotel experience in recent years, it is found that the characteristic theme hotel is a good choice. However, the style of theme hotels is changeable and varied, which needs to be considered according to local conditions, existing resources and future trends!

Beginners who want to open a hotel need to pay attention to what documents they need to prepare to open a hotel:

1, business license

2, health permit

3, special trade business license

4. Tax registration certificate

5, fire permit

6, shop assistant health certificate

Property conditions of the hotel opening applicant:

1, the house must be a private house with clear property rights, the operation of public houses must conform to the regulations of the housing management department, the housing facilities must meet the safety conditions, and illegal buildings are not allowed.

2. The area where the commodity house is located is not included in the planning and development scope, the land has not been requisitioned by the state, and the household registration has not been frozen.

3. Other facilities of the house must meet the basic requirements of passengers' accommodation, facilitate the daily life of passengers, do not affect the lives of surrounding residents and avoid conflicts.

4. Operators and employees must abide by the relevant regulations on the management of individual industrial and commercial households in urban and rural areas, and should also have certain business ability and business culture knowledge.

5. Requirements for room area: For example, the requirement for room area of a hotel chain is 18-22 square meters, which is just right.

Specific registration process:

1, should be the first to apply for a business license. Bring your ID card, household registration book, or residence permit (or temporary residence permit, store lease contract, photos) to the local industrial and commercial bureau/self-employed household to register. It usually takes about three days to get the license.

2. Apply for tax registration certificate. Because you are self-employed, you can apply for a fixed tax, that is, no matter how much turnover you have, no matter how many invoices you have issued, you can pay a fixed tax. All the expenses of individual industrial and commercial registration are around 2000 yuan.

3, to the health bureau for public places hygiene license.

4, with the hotel name approval notice to the fire brigade for fire permits.

5. Go to the Public Security Bureau (District) to apply for the business license of special industry-hotel industry.