Summary of Zhongyuan real estate practice

Student number:

Major: engineering management

College: School of Engineering Management and Real Estate

Social Practice Report 201540401542012 In July, the long-awaited holiday came. In order to respond to the call of the school and increase my experience, I signed up for social practice activities organized by the school. 20 people formed a team and came to Henan Zhongyuan Real Estate Consultant Co., Ltd. and started the practice for about 20 days.

This is also the first time I have seen social practice. I understand that college students' social practice is a good way to guide us out of school, into society, and get in touch with society, and understand that society is a good way to engage in society. It is a good channel to train our talents, and an effective way to improve our thinking, cultivate our self-cultivation and establish the concept of serving the society. By participating in social time, it will help our middle school students update their ideas and absorb new ideas and knowledge. Although it is only a short 20-day social practice, it will help me understand. Social practice has deepened my feelings with people from all walks of life, narrowed the distance between me and society, broadened my horizons, increased my talents in social practice, and further clarified the road to success and historical mission of our young students. Society is a big classroom for learning and education. In that vast world, our life value has been reflected, laying a more solid foundation for more intense competition in the future. I have gained a lot of insights in practice.

company profile

Henan Zhongyuan Real Estate Consultant Co., Ltd. was established in February 2065438+2005 with a registered capital of 370,000 USD. It belongs to Zhongyuan (China) Real Estate Consultant Co., Ltd. and belongs to North China Zhongyuan Real Estate.

Zhongyuan Real Estate is positioned as a "comprehensive real estate service provider", and its business scope covers the primary, secondary and tertiary markets, involving all kinds of real estate categories such as houses, offices, hotels and businesses, including land and project evaluation, market research, economic analysis, project planning, community planning, architectural design, landscape design, sales agents, leasing agents, advertising design, property management consulting and other businesses.

Rooted in the fertile soil of the Central Plains, on the basis of inheriting the corporate positioning of the group company as a "comprehensive real estate service provider", the group determined the business policy and development goal of Henan Company as "based on Zhengzhou and radiating the whole province". With the 20-year experience accumulated by Zhongyuan Real Estate in Chinese mainland, as well as the strong support and resource advantages of the Central Research Department and 29 brother branches across the country, we will provide first-class comprehensive services for developers.

In the process of sales preparation and sales work, Zhongyuan will understand and analyze the effective needs of customers through its huge customer network (including 29 domestic branches in Hong Kong, Beijing and Shenzhen). At the same time, Zhongyuan, as a sales agent, can shorten the distance with customers, contact and track customers more closely, with high service quality and strong pertinence, and can formulate a set of sales strategies with high response sensitivity by debating customer needs.

Introduction of Two Specific Projects —— Zhengzhou Poly Lily

Poly Lily is the pioneering work of Poly Real Estate, the leading real estate company in central enterprises, in Zhengzhou, and it is also the great achievement of the quality accumulation of Poly Real Estate in 40 cities in 20 years. Poly Lily adheres to the consistent boutique development route of Poly Real Estate, lives with lily's fresh and elegant makeup, adopts closed courtyard planning and design, respects the regional complex of the plot, and integrates into the family-style culture of "century-old harmony". The project will become a benchmark humanistic residential area full of warmth in Zhengzhou. Poly Lily has a planned construction area of about 250,000 square meters, covering noble residential and commercial areas, with a plot ratio of 3.7 and a greening rate of 33%. The project is located at the intersection of Jianshe West Road and Qinling Road.

The feelings of three people

We were assigned the task of on-site sales, and each group was led by a team leader. We sold carpets around Zhengzhou West District, tapped potential customers, left contact information, and handed it over to the professional sales staff in the infield for one-on-one docking. This task is really a big challenge for me. However, practice produces true knowledge. The bigger the challenge, the more you gain.

At work, I learned that there is no fixed model for sales, and there are no sales skills suitable for every customer. Only by constantly summing up in practical work, deeply understanding the real estate projects sold by ourselves, sincerely facing every customer and winning the trust and support of customers can we achieve good sales performance.

1, flexible sales methods

On the basis of the traditional sales model, we must increase the information of similar products in the market and analyze the purchase purpose of each customer, and then make a correct judgment, so as to seize every customer who has the intention to buy a house. Even if we can't reach a deal, we can't forget to vigorously promote the advantages of our products in order to achieve the advertising effect beyond sales. And we will impress our customers through our professional and smiling service, paving the way for the following customer tracking.

2. Understand that when buying a house, "what is most needed is affirmation"

In recent years, the new selling point "developers sell culture and customers buy environment" embodies the positioning interaction between developers and customers on living environment and living culture, which is advanced and sustainable. Market competition, in the final analysis, is the competition between product cultural content and product details. Nowadays, the development ideas of many real estate developers have also undergone essential changes, paying more attention to product quality, environment and supporting facilities and refining after-sales service, because as we all know, in the increasingly fierce market competition, brands are a sharp weapon to win lasting competitive advantages. When buying a commodity with huge investment like a house, consumers will pay more attention to spiritual attributes than ordinary commodities. What they want to buy is not only a home, but also a brand-new way of life. How to achieve a qualitative leap from "house" to "home"? Details! Details determine success or failure.

3. Smile more.

A smile reflects a person's quality and morality. Smiling will make you shine in the crowd. A simple smile can make a stalemate suddenly clear. In the process of contacting people, it is inevitable that some customers will be less friendly. At this time, you should understand that success will become a simple thing if you relax your mind, keep a correct attitude, keep smiling and insist on doing a good job every day.

4. Maintain a high work enthusiasm.

From the point of view of sales, a good product should be reflected in advertising packaging, sales model, the quality of sales staff and even clothes, so that we can fully control this product. More importantly, we should understand the unique charm of this property from the heart, love it and believe that it is. Only when we like it can we infect others.

Four summaries

Through this half-month internship, I learned a lot that I have never seen in school or books. In terms of interpersonal communication, the book simply tells you how to do it, but social interpersonal communication is very complicated, which I can't feel so deeply at school. There are all kinds of people in society, and everyone has his own thoughts and personality. Dealing with them really takes a lot of skill. And this skill usually comes from social experience and experience. During this period, I have developed a character that I can't be intimidated by it no matter what difficulties I encounter and never give up easily. If people want to realize their own value, they must have a tenacious and persistent personality, a hard-working lifestyle, and always maintain a positive attitude. In this way, no matter what setbacks and difficulties you encounter, you can overcome them. Even failure is short-lived. You can learn from your experience and get back on your feet. Internship is a necessary experience for every college graduate. It enables us to understand the society in practice, broadens our horizons, broadens our knowledge, and lays a solid foundation for us to further move towards society in the future.