How to improve the service quality of ppt in 4s shop

How to Improve the Service Quality of 4s Stores

1. standardize service standards and improve the overall quality of employees.

With the progress of science and technology, the development of automobile technology is also deepening. Naturally, every automobile 4S shop or automobile dealer is equipped with all kinds of advanced equipment and tools, especially the special computer testing equipment for brand automobile testing is gradually introduced. However, most employees of auto 4S shops or auto dealers do not work in this industry, and most of them have not received professional systematic training and professional technical theoretical guidance.

Technical support is not only a guarantee of service quality, but also a favorable guarantee for improving customers' daily operations. In order to improve the overall quality of after-sales service personnel in automobile 4S shops or automobile dealers, it is necessary to conduct comprehensive and systematic training for the whole after-sales department.

How to improve the after-sales service quality of 4S stores?

First of all, it is necessary to train all personnel in the customer interface, mainly service engineers and sales staff. Their training can form a breakthrough to improve after-sales service. At the same time, they can also set an example and provide guidance in cooperation with dealers.

Secondly, it is of far-reaching strategic significance to train the managers of automobile 4S shops or automobile dealers to improve customer satisfaction. Starting with improving after-sales service concept and customer service management ability, it is of great significance to help them clearly improve customer satisfaction and enhance profitability and competitiveness.

Finally, the technical engineers and maintenance personnel of automobile 4S shops or automobile dealers are trained in professional skills to improve customer satisfaction, mainly in the technical methods of dealing with automobile faults and the handling principles, processes and skills of customer service. Strive to achieve clear goals and implement them smoothly.

Personnel in important positions must undergo systematic training and the guidance of industry experts before they can take up their posts. In addition, the overall quality of the staff should also be improved, whether it is work clothes or language norms, they must undergo professional training. Only in this way can we leave a deep impression on our customers that our service is professional.

The maintenance technicians and staff of automobile 4S shops or automobile dealers must undergo strict technical training and improve their personal qualities in order to ensure service quality and customer satisfaction. We should try our best to achieve uniform and standardized service standards, deepen the impression of the brand in the hearts of consumers, and establish customers' trust in the brand.

2. Provide pure accessories, so that the service quality and cost can be double guaranteed.

In order to expand the production scale and sales quantity, many parts manufacturers produce low-quality counterfeit products regardless of production quality and sell them to automobile 4S shops or automobile dealers at low prices. In order to make a profit, car 4S shops or car dealers introduce inferior parts, but sell them to customers at the price of pure parts and provide them to maintenance workshops. This not only reduces the safety factor of automobile use, but also increases the use cost of consumers.

How to improve the after-sales service quality of 4S stores?

"How many questions do you know about cars running on the road?" . No matter how good the car is, it needs maintenance. Just as a person is bound to get sick, car problems are not terrible. The key point is that these problems will endanger people's lives and property. If impure parts are provided to customers, the quality of automobile maintenance can not be guaranteed, thus losing a large number of customers. Impure parts will not only affect the overall working condition and service life of the car, but also safeguard people's lives and property safety.

Toyota Company of Japan provides pure engine oil products and original pure accessories to its 4S stores or dealers, ensuring that the specifications, materials, dimensions and tolerances of the accessories are exactly the same as those of the accessories to be replaced, ensuring that the new accessories can work together with the whole vehicle and eliminate operational interference. It avoids the repeated maintenance cost of customers, ensures the normal and safe operation of vehicles, improves the utilization rate of vehicles, reduces the use cost of vehicles, and makes Feng brand win the trust and patronage of customers many times.

Auto 4S shops or auto dealers provide consumers with pure original accessories, which ensures the production process and quality of products, thus ensuring the maintenance quality of automobiles, stabilizing their safety factors and ensuring the safety of life and property. At the same time, it also ensures the quality of service and the maintenance cost of customers, increases customers' trust and satisfaction with products and services, and enhances the brand image of the enterprise itself.

3. Provide advanced service facilities and improve the quality of maintenance services.

The after-sales service industry of automobile 4S shops or automobile dealers not only provides customers with some superficial consulting services and simple troubleshooting, but also includes sophisticated technical services. With the development of science and technology, the development of automobile is also progressing, and high technology is also infiltrating into the field of automobile products.

For example, the penetration of high-tech such as GPS satellite positioning system, ECU central control unit and ESP electronic stability program not only requires maintenance personnel to have excellent maintenance technology, but also requires automobile 4S shops or automobile dealers to introduce high-end hardware maintenance facilities to help maintenance personnel troubleshoot these high-tech products.

At present, the world's major automobile companies, such as Ford Company of the United States and Volkswagen Company of Germany, all produce corresponding testing tools, provide technical support, and produce high-precision electronic equipment testing instruments and precision maintenance tools and equipment. So that maintenance technicians can independently eliminate technical faults and complete maintenance work in time.

Providing technical support and guidance for employees, ensuring advanced maintenance tools and testing instruments, and better combining software technology with hardware facilities can ensure the quality of maintenance operations, provide perfect services, improve customer satisfaction, establish the brand image of enterprises, and lay a solid material foundation and technical support for the survival and long-term development of enterprises.

4. Visit customers regularly and establish customer files.

Buying a car by a customer is not a one-time transaction of a car 4S shop or a car dealer, but a long-term "cooperation" in the future; The beginning of. How is the customer's use after buying a car? How is the performance? Are they satisfied? Is there anything unsatisfactory that we need to improve or provide some help for their new needs? Therefore, it is necessary for us to call customers regularly, or send letters for a short but enthusiastic return visit, solicit customers' opinions or suggestions, and establish customer files for each customer.