What is the occupancy rate of Jinmao Hotel after the epidemic?

Jinmao Hotel is located in the luxury area of China's first tier cities, with 8 luxury hotels, and the room prices range from 1000 yuan to 10000 yuan. Due to the epidemic this year, Jinmao Hotel Investment Management Co., Ltd. released the performance announcement for the first half of this year. The data shows that Jinmao Investment Manager Co., Ltd. and Jinmao Hotel, together with their subsidiaries and trusts, earned 6 1 1 billion yuan in the first half of this year, down 50% year-on-year; The net loss was 65.438+0.57 billion yuan, a year-on-year decrease of 65.438+0.94.58%, and EBITDA 654.38+0.63 billion yuan, a year-on-year decrease of 67%. Luxury hotels have a lot of expenses in different locations and are easily affected by the epidemic. The occupancy rate of their hotel has not exceeded 50%. This year's interim results show that due to the epidemic, the company's operating income has been reduced by half, and the net profit loss is nearly 654.38+0.6 billion yuan.

In response to the epidemic situation, the hotel took relevant measures, started the company's emergency plan, strictly implemented various safety prevention and control measures of its properties, and implemented certain rent reduction and exemption policies for some difficult merchants during the Spring Festival. Secondly, in view of the impact of the epidemic on the company's operation and cash flow, the company made every effort to reduce non-emergency costs and actively sought policy support. During the epidemic, the operating cost of its hotels decreased by more than 50% compared with that before the epidemic. The management of Jinmao Hotel said that although the epidemic situation in the first half of the year had a certain impact on the company's economy, the company had sufficient capital reserves and did not affect the operation and development of the hotel at all.

At the same time, Jinmao Hotel said that it is actively preparing various sales and marketing strategies after the resumption of business travel, with a view to improving operating efficiency in the future. According to STRGlobal's market data, the income per room in different areas of Jinmao Hotel is in line with the market average. Chairman of the Board of Directors of Jinmao Hotel pointed out that affected by the COVID-19 epidemic, the consumer market was hit hard, the tourism industry entered a cold winter, domestic and foreign tourism was basically suspended, personal and corporate travel was also restricted, and the hotel market prosperity index and business performance fell to the bottom. However, Li Congrui believes that with the easing of the domestic epidemic, the pent-up demand for consumer tourism will be released, and with the resumption of work and production, the hotel occupancy rate will slowly pick up.