What are the aspects and contents of asset management of commercial real estate companies?

First of all, what is commercial real estate? Broadly speaking, commercial real estate usually refers to the real estate forms used for various business purposes such as retail, wholesale, catering, entertainment, fitness and leisure, which are different from ordinary houses, apartments, villas and other real estate forms in business model, function and use. Real estate with office as its main purpose belongs to the category of commercial real estate, and can also be listed separately.

Therefore, the asset management of commercial real estate companies mainly includes the following aspects:

(1) Property management. Property management is a continuation of real estate, and it is also an important content of post-service of commercial real estate, and property service is also a part of asset management.

(2) Asset operation. It is the process of maintaining the project, enhancing the market value through business performance evaluation, major transformation, transformation and promotion, maintaining and increasing the value of assets through business improvement and simplification measures, and finding suitable investors and opportunities to realize the value.

(3) financial management. Assets involved in asset management naturally need financial measurement and management.

3.？ The professional services of asset management include investment analysis, transaction management, asset valuation, risk control in the transaction process, and how to realize the value of commercial real estate in the asset market through financial investment, bank trust and securitization capital operation. To sum up, the asset management of commercial real estate is equal to property management plus asset operation and financial management.