Who are the responsibilities of the marketing department of the real estate company?

Responsibilities of the marketing department

(1) Responsibilities of Marketing Manager

1. Job Description: Obey the company's management, effectively implement the unified plan and arrangement of the company's project development, comprehensively manage the business and daily affairs of the marketing department on the basis of real estate project planning and market research, lead the marketing department to complete the company's business strategic planning, establish a complete business and management system, formulate the real estate sales plan, the implementation measures of the sales plan and the real estate cost budget, and handle the affairs related to the market and sales. Lead the planning and sales staff to carry out project promotion planning and sales execution, strictly control the sales cost, standardize the sales execution management, and complete the real estate sales target on time; Coordinate the relationship between the marketing department and other departments of the company and related cooperation units to ensure the smooth and orderly sales work.

2. Collect all relevant information, pay attention to the market development trends, grasp the market trends and development trends in the areas under their jurisdiction, put forward specific phased marketing plans, as well as case marketing workflow and detailed rules according to the laws of market changes, and timely feed back market information and sales trends to the company leaders; Responsible for organizing marketing-related field trips and market surveys, and making market survey reports, project proposals, project feasibility analysis and project marketing planning schemes according to the survey results.

3. Lead and promote the project to achieve the sales target, and establish a strong sales team through training and guidance to ensure the effective implementation of the sales plan; Responsible for the training, management, performance appraisal and supervision of departmental staff, cultivate backbone and team spirit, tap all kinds of talents needed by the company, and dynamically optimize the allocation of real estate consultants and marketing resources according to market changes.

4. Strive for maximum sales growth; Solve real estate problems in time according to company policies and working procedures; Establish legal awareness to ensure the interests of the company; Strictly control commercial housing sales contracts (pre-sale); Develop the market, supervise and assist the property consultant to complete the sales task and collect the house payment.

5. Be responsible for the implementation, analysis and prediction of market planning, control the specific situation of advertising planning and release, evaluate the effect of advertising promotion, and put forward improvement suggestions or research reports for leaders' reference; Constantly improve their own quality, learn excellent planning programs at home and abroad, so that the company's planning level continues to improve.

6. Establish customer files and keep communication with customers; Do a good job in price control and sales control management in the sales process. Responsible for the organization and implementation of various promotional activities (trade fairs, etc.). ).

7. Summarize (weekly, monthly) work regularly, prepare customer situation analysis, sales dynamic analysis report and put forward feasible suggestions, assist relevant departments to predict sales prospects and put forward the next work plan, submit the real estate sales report to the company on the 25th of each month, and submit the sales summary of this month to the company on the 30th.

8. Before 25th of each month, the sales manager shall submit the Real Estate Settlement Notice and the Bonus Calculation Form to the company, which shall be reviewed by the department and approved by the competent vice president, and then submitted to the general manager for approval.

9. Coordinate the work of various departments and complete other tasks assigned by the company.

(2) Job responsibilities of the sales manager

1. Organize real estate consultants to conduct preliminary market research and goods sweeping, and assist in preparing sales materials and transfer forms.

2. Assist the marketing manager to formulate the sales price system.

3. List sales speeches and answer questions, and assist the marketing manager in personnel training.

4. Do a good job in price control and sales control management in the sales process.

5. Responsible for the attendance of career consultants,

6. Assist the marketing manager to carry out the on-site rules and regulations, and arrange the sales department to take turns to rest according to the personnel and sales situation.

7. Supervise and help the work of real estate consultants, implement the sales plan, manage the sales process, do a good job in daily transaction customer registration (large single customer registration, contract customer registration), make computer entry of daily visiting customers, record the sales business activities (weekly visitor and visit summary registration), revise the sales control table in time, and complete the commission settlement table every month.

8. Coordinate the relationship between sales teams and cultivate teamwork spirit.

9. Solve the problems in the process of customer reception and sales, manage the customer signing process, and solve the problems in the signing process in time. Responsible for managing other related work of after-sales service, reporting to sales manager in time, responsible for personnel deployment and handling all problems on site.

10. Give timely and reasonable improvement suggestions such as customer problems, advertising promotion problems and product problems encountered in sales directly to the marketing manager.

1 1. Complete the tasks assigned by the marketing manager and assist the property consultant to achieve the sales target.

(3) Job responsibilities of the planning manager

1. Responsible for writing planning reports such as project positioning and promotion; Assist the marketing manager to complete the research of project marketing plan and sales plan, formulate the company's promotion strategy and submit it to the company's senior management for consideration; According to the annual budget outline, assist the marketing manager to draw up the annual promotion plan/budget, and take charge of drawing up the annual marketing work plan; Presided over the formulation of the organizational management system, operation process and related systems of the marketing team of the marketing department, and implemented after being reviewed and approved by the vice president in charge.

2. According to the company's business development strategy, formulate annual, quarterly and monthly promotion plans and phased implementation cases;

3. According to the company's requirements for promotion, implement various promotion schemes and measures, be responsible for product creative design and promotion strategy implementation, guide and review the planning copy, and write and submit the directional scheme;

4. Responsible for corporate image publicity and property packaging, responsible for bidding, communication and coordination between advertising companies and media, tracking and supervising the production and release of advertisements, evaluating the promotion effect, providing a revised promotion strategy, organizing, planning and implementing public relations activities related to public venues outside the project;

5. Be familiar with the national policies and market conditions related to real estate, be responsible for the collection and collation of real estate policy information and industry-related information, conduct research/data analysis on the previous projects from macro to product cases to consumers, pay attention to market development trends, grasp the market trends and development trends in the areas under their jurisdiction, and put forward specific phased marketing plans and case marketing work processes and detailed rules according to the laws of market changes;

6. Cooperate with the sales site to complete the production of sales props such as sand table, model and kanban according to the sales plan, assist in analyzing the sales channels and sales data, adjust the sales plan and follow up the sales progress, and cooperate with the sales team to complete the sales task.

(4) Job responsibilities of sales staff

Familiar with sales and customer service business processes and related knowledge; Engaged in contract review, contract filing, report statistics, financial processing, fund collection, bank mortgage and other related affairs.

1. Be responsible for the daily administrative affairs of the sales center under the leadership of the sales manager;

2. Familiar with relevant policies, regulations, basic knowledge of real estate and relevant information of real estate sold;

3. Master modern office skills and strive to improve their own quality to promote real estate sales;

4. Deal with contract signing, contract filing, contract review, bank payment, customer information and contract filing, sales software entry and management, statistics of various reports, dunning, house delivery and occupancy, real estate license handling and other related matters;

5. Assist the accountant to collect sales money according to the schedule;

6. Be familiar with the business processes and related knowledge of sales and customer service, and earnestly perform the work of customer consultation and complaint reception, explanation, registration, information feedback and hierarchical reporting;

7. Assist the finance department to handle the bank mortgage and housing provident fund loan related matters of customers;

8. Grasp and process the sales data information in time, and make daily, weekly, monthly and monthly sales statistics.

9. Responsible for the printing, copying, sorting and filing management of relevant documents, and responsible for the collection, sorting and feedback of newspapers, publicity materials, relevant real estate policies and regulations, advertisements, comments and reports.

10. Be responsible for the registration of real estate business accounts and achieve daily settlement. Responsible for the storage, distribution and registration of office supplies in the marketing department.

1 1. Arrange working meals, drinking water, environmental sanitation, fire prevention and theft prevention, etc.

12. Make meeting minutes and distribute them to all departments in time. Make sure the meeting place is clean and tidy.

13. Complete other tasks assigned by the company and department managers.

(5) Responsibilities of real estate consultants

1. Under the leadership of the sales manager, conduct one-on-one sales reception for door-to-door customers, be responsible for introducing the real estate situation, tracking customer information, negotiating and signing the purchase contract, collecting the purchase price, and effectively fulfilling the sales targets set by the company.

2. Assist the marketing manager to conduct market research, draw up the sales plan, formulate the publicity plan, actively feedback the customer's opinions during the sales process, and timely correct the sales plan.

3. Actively participate in various trainings and activities organized by the company, and be responsible for the training, guidance and management of sales clerks, with strict requirements at work and serious concern in life; We should arrange their work well and boost their morale.

4. Strengthen study, and constantly improve and enrich their professional knowledge and sales skills. Responsible for telephone answering, telephone return visit and recording, accepting customer consultation and promoting sales information. Keep records of customer calls and visits; At the same time, we should fill in the work diary in time and seriously.

5. Obey the unified leadership and management of the company, assist in handling bank mortgage, registration and other procedures, collect the final payment, and complete other work arranged by the company leaders and department managers.

(6) Financial responsibilities:

1. Maintain the legitimate interests of the company and abide by the rules, regulations and resolutions of the company and departments.

2. Obey the management and business guidance of the company and the marketing manager and sales manager;

3. Be familiar with the business process and related knowledge of sales and contract signing, conscientiously implement the work plan of the company and the marketing department, and arrange and complete various tasks designated by the company and the marketing department;

4. Be responsible for accurately entering relevant contracts, implementing standardized contract document management and filing, and timely submitting daily, weekly and monthly statistical reports according to sales progress;

5. Strict expense settlement, agreement review, filing of customer data and contracts, entry and maintenance of sales software, etc.

6. Be responsible for making the payment plan according to the financial terms of the sales contract of the department, and make the payment on schedule;

7. Be responsible for handling matters related to customer's bank mortgage and housing provident fund loan.