Is the property in Beijing Venture Community good?

The real estate industry has bred rich people for a long time, including many propagandists who are rampant in shopping malls and venues, and of course, some little-known low-key people. Fujian real estate tycoon Huang Rulun is such a hidden "business tycoon".

Disposal of "Century City"

Huang Rulun, 53, was born in a mountain village in Lianjiang, Fujian. Huang Rulun, a 35-year-old who had only done small business in his hometown before, went to the Philippines to find gold alone, and made small achievements in 199 1. "In fact, there is not much money, and a * * * is less than 10 million."

Around 1990, Huang Rulun established Fuzhou Jinyuan Real Estate Co., Ltd., which quickly became the "king of Fuzhou" in the real estate industry.

However, Huang Rulun is not satisfied with being a "local vassal" in Fuzhou. What he needs most is rapid expansion. Beijing is the first choice. 1999165438+1October, Huang Rulun won a piece of 2.8 hectares of land near the east gate of the Olympic Sports Center in the Asian Games Village for the development of jiayuan.

Jiayuan was swept away in almost a year, and its sales revenue reached 700 million.

After a small experiment, Huang Rulun has applied quasi-existing home sales to the extreme in the Century City with a building area of more than 3 million square meters. Century City, which has won the Beijing sales champion for three consecutive years, will make Huang Rulun earn a lot of money.

In Huang Rulun's words, innovation is his greatest motivation. After the closure of Beijing Century City this month, Huang Rulun must look for new sources of innovation, one of which is Kunming Century City. It is said that during Huang Rulun's National Day, everyone jumped on the Kunming project.

Change business

Huang Rulun's ultimate goal is not only to "copy" the century city. It is revealed that the protagonist of Century Jinyuan's next expansion will shift from residential real estate to commercial real estate development focusing on hotels and businesses.

"Only commercial real estate is truly your own. The house is finally sold to the customer, and the commercial property can watch it add value in its own hands. " Huang Rulun admits.

Last year, Huang Rulun quietly began to spend 3.8 billion yuan to build Jinyuan Shopping Center with a building area of 680,000 square meters.

"In July, Chongqing Century Jinyuan Times Hotel has opened, and Jinyuan has opened a large shopping center on 300 acres of land under the Chongqing circle. It is estimated that in recent years, Century Jinyuan's commercial real estate investment in a city in Chongqing will reach 3 billion. " Tao Huang said.

Unlimited funds?

After seeing through Huang Rulun's ambition of commercial real estate, the industry is most curious about his "unlimited" funds. Whether it is a residential development model or a commercial real estate market, capital is always the decisive factor for success or failure.

For Huang Rulun, money doesn't seem to be a problem.

It is said that Huang Rulun didn't use a lot of bank funds when developing Century City, a vast market of more than 3 million square meters. Even when developing Jinyuan Mall, a commercial real estate project with high capital intensity, Huang Rulun only borrowed 654.38+03 billion yuan from banks for the first time, accounting for a small part of the total investment of 3.8 billion yuan.

Facing the growing commercial real estate network, more and more capital demand is inevitable. Is there a problem with Huang Canru's capital?

Huang Rulun revealed that the funding problem will be solved from three aspects: one part will come from himself, the other part will come from bank loans, and the other part will come from future partners, so as not to rely too much on bank loans.

At present, when the financial policy is tightening day by day, real estate enterprises flock to the capital market to solve the urgently needed funds. How long will Huang Canrulun stay away from the stock market and financial institutions?

But in the eyes of the industry, Huang Rulun's avoidance of the capital market is likely to be a strategy. "Although his son, Tao Huang, also said in public that Century Jinyuan can no longer rely entirely on its own funds to achieve such a large commercial real estate goal, the next step will be to introduce new shareholders or go public and become a public company. However, Century Jinyuan has never entered the capital market. There must be a reason behind it. " According to the analysis of the insiders, it is wise to keep a distance from banks and the stock market when China's capital market is inseparable and chaotic, except that it may bring a little financial embarrassment.