Who knows the nature of the National Grand Theatre?

Zhou Zhiqiang: The National Grand Theatre is a huge building with a building area of 200,000 square meters. Then its property maintenance cost, if we also give it all the tickets, the ticket price is quite high, which is an astronomical figure. Then how to reduce the ticket price, we can take various measures. Can the government take over all our property in the form of providing services to the public? At the same time, in the production of each drama, we also adopt a more flexible operation mode, absorb a considerable amount of sponsorship funds, reduce the direct cost of each ticket, and dissolve the cost in sponsorship. The Grand Theatre is not for business, but for business. The goal of this operation of the Grand Theatre is not to make a profit, but to reduce the price and provide the public with the most reasonable price range, so that they can enjoy very good artistic products.

Zhou Zhiqiang (Director of the Art Office of the National Centre for the Performing Arts and Director of the Performance Management Department)