Three reasons for elevator advertising.

In fact, there may be more than three reasons.

First of all, there is no doubt that business must be promoted and publicized. Don't say why companies like Laoganma and Wei Long do well without advertisements. This question can be answered separately. In fact, the marketing of Laoganma and Wei Long has been flying all over the sky for a long time, and all kinds of brands are playing together. )

Secondly, online traffic is expensive. In some online channels, the cost of acquiring a single customer has been as high as that of 200 yuan. In the medical and beauty industry, the cost of obtaining customers is as high as more than 4000. Merchants began to grab offline traffic, and elevator advertisements are the gathering place of offline traffic, and giants have long taken a fancy to this low-value traffic.

Third, the advantages of elevator advertising itself are very obvious.

coercionary

When people take the elevator, they are forced to be embarrassed with strangers and have strong and subconscious visual needs. At this time, once the media with novel design and bright colors appear, its visual impact and forced reading are great.

correlation

Elevator advertisements are placed in high-end residential areas and office buildings, covering the mainstream consumers and focusing on potential customers, which is unmatched by other media in accuracy.

repeatability

A person gets on and off the elevator at least twice a day. In fact, most people get on and off the elevator more than twice. Advertising appears in a closed space that must pass through many times every day, and its repeated reading rate is unmatched by other media.

Uniqueness

Indoor media, such as subway media and bus body advertisements, have various forms and specifications, which are strongly interfered by the external environment and have low real memory. Due to the limitation of space, the number of elevator advertisements is small, and the specifications, design and appearance are highly unified, which urges consumers to form visual uniqueness and unique cognition.

attraction

The hanging position of the elevator billboard is moderate, which is limited by the elevator space, forming the best reading distance for the audience.

Elevator advertising has developed for more than ten years, which proves the high efficiency of scene marketing-integrating into the life track of mainstream consumers, with high frequency, necessity and low interference, always waiting in the living space of consumers and acting as the exclusive marketing window of brands.

There are many reasons, but it is better to look at examples than to talk more. Luckin coffee, hungry, heart has a used car. . . . . . Elevator advertisements have made countless enterprises, and big brands have already advertised elevators. So, isn't the advantage of elevator advertising obvious?