What does a general customer satisfaction survey need to evaluate?

The content of customer satisfaction survey To carry out customer satisfaction survey, we must first identify customers and their demand structure, and make clear the content of customer satisfaction survey. Different enterprises, different products have different customers. Different customer groups have different emphasis on their demand structure, for example, some focus on price, some focus on service, and some focus on performance and function. Generally speaking, the contents of the investigation mainly include the following aspects: the internal quality of the product, including the technical performance, reliability, maintainability and safety of the product; Product functional requirements, including use function and auxiliary function (comfort, etc.). ); Product service requirements, including pre-sales and after-sales service requirements. Product extension requirements, including spare parts supply, product introduction materials, training support, etc. Product appearance, packaging and protection requirements; Product price demand, etc.