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Model essay on sales newcomer's speech
Model essay on sales newcomer's speech
Comrades! Hello everyone! The annual leave is over.
The new year has begun, Dexiang Real Estate is about to turn over a new page and continue to write a new chapter.
The new year will be a new situation, new challenges and new requirements. We are faced with new tasks, new opportunities and new challenges. While affirming the achievements, we should also face up to the existing problems. Specifically, there are mainly the following aspects:
First, property management.
Good property management is not as good as after-sales service, which is directly related to the social image of our Oriental Garden and affects the long-term development of the company. Therefore, building brand property will become the focus of 20 1 1 property management company. Last year, several important problems appeared in property management companies:
(a) The high mobility of personnel makes it difficult to recruit professionals.
Last year, nearly 120 employees left their jobs, which is equivalent to an entire property company. High employee mobility,
It will inevitably lead to a series of problems: on the one hand, it will increase management costs such as recruitment fees and training fees; On the other hand, internal business processes cannot be effectively continued, and some work cannot be effectively carried out. Therefore, in view of this problem, property management companies must analyze the main reasons for employees' resignation in a comprehensive and detailed way, take effective measures in time, strive to improve the sense of belonging and cohesion of internal employees, show more care, let employees feel the warmth of home and reduce employee turnover. At the same time, through various channels and ways, recruit excellent property management talents to ensure the sound development of property management companies.
(2) There are still loopholes in safety work.
Due to the small number of security personnel and high mobility, the professional quality needs to be improved. What procedures should be followed in terms of safety precautions, such as decoration management and access control? Humanization and service? At the same time, we should also take into account the purpose of ensuring safety. The inspection of residential entrances and exits still needs to be further strengthened. In this regard, next year, we should start with the quality of personnel and strive to establish a more perfect comprehensive security system. Fire prevention, theft prevention and damage prevention? Three defenses to ensure the safety of the community.
(3) Internal management and workflow need to be further improved and standardized.
At present, under the guidance of Hong Kong Alliance Consulting Company, the internal management and related business processes of property companies have basically established a management framework, but there are still many deficiencies and areas that need improvement. For example, the relevant business processes, work guidelines and service guidelines within the property management company are still not perfect; Management's guidance to front-line employees is not high; Insufficient service awareness of employees. As a result, the community owners are dissatisfied with the property management work, and their dissatisfaction is constant. So, where should the property company start? Service is to satisfy customers? ,? Owner first, service first? And other service concepts, emphasize the importance of customer work, strengthen internal management, further improve internal work processes and work guidelines, strengthen employee education and training, and seek breakthroughs in practical work.
(4) The income-generating capacity has been further improved.
Although some personalized service projects were launched last year, they are currently limited to internal customers, and there is no obvious advantage compared with other peers in the society in terms of price and service level, and the functions of the club have not been fully exerted. These problems need to be actively explored and solved next year in order to make good use of existing favorable resources and improve income-generating capacity.
Second, the internal management of the company.
(1) is to further improve the company's rules and regulations and refine the management process. Strict implementation of the company's rules and regulations, gradual integration with the standardized management system, further clarification of internal division of labor and responsibilities, establishment of smooth upload and release channels, unity and cooperation, and standardized and orderly work order are conducive to promoting the smooth development of all work.
(2) Strengthen team building and strive to improve the quality of employees. First of all, further strengthen the ideological work of workers,
Promote the change of employees' ideas, strive to actively change their work style, provide a platform for all employees to study in time, establish a learning atmosphere within the company, continuously improve the overall quality of employees through training and study, meet the development needs of the head office, build an efficient and pragmatic enterprise team as soon as possible, and provide excellent human resources guarantee for the company's development.
Third, project management.
Strengthen project management and refine the work plan. Actively strengthen the management of construction units and decompose projects.
Clarify the work content, work difficulties and working hours of each stage, and adopt the method of subsection control and responsibility to people to truly achieve it? Everything is in charge, everything is in charge, there are rules to follow, and everything is well documented? . Strict requirements for project safety, quality and progress. Severely rewarded, fully mobilized the enthusiasm of the construction units and supervisors, played their potential, and gradually synchronized the management of each construction unit with our company; Actively communicate with the construction unit, understand the difficulties of the construction unit, eliminate the difficulties in the work in time, and promote the project construction, thus ensuring the smooth completion of various tasks with good quality and quantity on schedule.
My speech is over, thank you!
Model essay on sales newcomer's speech II
Dear leaders and colleagues,
(used when meeting at night) Good evening.
It's a great honor to join Company B, and I'm even more glad to have the opportunity to contribute to the voyage of Company B together with all leading colleagues. I feel extremely gratified. I believe that as long as the people of Company B are heart-to-heart, hand in hand, shoulder to shoulder, sharing weal and woe, Company B will definitely become the aircraft carrier of the pipeline industry. Here, I would like to thank General Manager C for giving me an opportunity to carry an aircraft carrier.
First of all, let me talk about my feelings these days: I may have only been employed for a week, but I am deeply impressed by Company B. First, the company atmosphere is very good, and the superiors and subordinates and parallel colleagues are friendly and harmonious, full of strong family culture. It is this family culture that makes me feel that in Company B, besides the basic employment relationship, there is also a warm and caring family relationship. Second, the hardware resources of Company B have reached a considerable level, including the company's workshop, production workshop, production equipment, supporting facilities, etc., which will certainly provide a strong guarantee for the future leap-forward development and take-off of Company B; Third, colleagues in the company are very dedicated. I found the doorman and the logistics staff mowing the lawn early, waiting for the trees to turn green. The production staff also ensured that the production line stayed around the clock and forgot to work. The financial staff are also very dedicated. After playing ball and having dinner together in the evening, manager Z hurried back to the office to deal with the bill after eating. The company's sales department, bidding department and after-sales service department are busy and complicated in many companies. I found that the sales staff went back and forth between the office and the workshop, actively communicating with the production workshop about delivery, and many after-sales service personnel also fought at the installation site inside and outside the province. Director S of the production department frequently travels between the workshop and the sales department, and I mistake Director S for an employee of the sales department. Not to mention the middle and senior leaders of the company here, they all showed a strong sense of responsibility, which truly reflected the leadership style of setting an example and taking the lead; Fourthly, Company B is an enterprise with real sportsmanship and atmosphere. Most employees of the company advocate sports, and a considerable number of employees from the top to the grassroots really devote themselves to basketball. I understand the spirit of sports, that is, not afraid of strong enemies, go all out, or it can be said to be firm but gentle: those who meet bravely in narrow roads win. An enterprise with sportsmanship will always be young, full of vigor, full of fighting spirit, never give up and always have fighting capacity. I see that Company B is fully equipped with this.
Secondly, I would like to talk about my personal thoughts on the preliminary work of marketing management of Company B. Due to the limited time, I don't fully understand the internal and external resources and information of the Company. If there is any inappropriate or inaccurate information, please be honest with your leaders and colleagues!
First, the company needs to further improve its marketing strategic planning and its strategic implementation plan. Marketing strategy focuses on strategic positioning and competitive strategy. Among them, marketing strategic positioning should solve brand positioning, product positioning, target market positioning and regional positioning. (1) Brand positioning is the level of brand positioning of Company B in the industry. To be positioned as an expert in pipeline technology, we must build the technical advantages of Company B, and to be positioned as a leader in pipeline industry, we must comprehensively build enterprise advantages: marketing advantages, technology research and development advantages, production and operation advantages, financial advantages, human resources advantages, comprehensive management advantages and so on. (2) Market positioning: According to its own actual situation, which market segment will Company B mainly choose in the next 3-5 years or even longer, whether it is the municipal market or the civil construction market, or one, several or all of the fields of water supply, gas, electricity, communication and mineral liquid transportation in the municipal market. In the field of municipal water supply, rural drinking water project, municipal road water delivery project, industrial park and factory water delivery project, professional chemical industry, paper making, beverage and food, metallurgical industry and other fluid transportation projects are mainly selected. (3) product positioning, focusing on what products will be mainly produced in the next 3-5 years or even longer, and focusing on product mix, that is, product category and product line length. Company B mainly produces several municipal products such as PE gas, PE water supply, PVC water supply, communication, power pipeline, etc., or even all of them, and even considers entering the production of civil building pipelines at an appropriate time. This requires accurate product portfolio selection (4) regional positioning. What we need to solve is the market area where our company will mainly carry out marketing business in the next 3-5 years, such as choosing Central China or the national market, choosing Central China to expand the regional market by picking mushrooms, that is, expanding the lucrative market first and then picking the next lucrative market, or intensive cultivation by carpet search, which requires systematic and accurate planning. Company B should have a certain degree of clear planning in marketing strategy, but it needs to further deepen and subdivide, define its own position, integrate internal and external resources of the enterprise, create a clearly differentiated competitive strategy, shape the leading position of the industry, and form an executable marketing strategy planning strategy implementation plan to ensure the stable, rapid, healthy and sustainable development of Company B in the future.
Second, the company's sales model needs to be further improved and refined. Due to the characteristics of municipal pipeline products, our sales model is mainly engineering direct sales. Then we have a question to think about: at present, there are two main sales modes of pipeline sales: traditional distribution channel sales and engineering sales. Civil products enter traditional channels, and municipal products can be sold through channels or direct sales of engineering projects. In the sales model of Company B, how do the traditional distribution channels and engineering direct sales channels complement each other, how do the two channel models expand respectively, and what proportion do the two channel models occupy respectively? Combined with the current situation of marketing human resources in the company, how to implement channel formation in a planned and phased manner will be an urgent problem to be solved in the future work.
Third, target market segmentation and regional market selection need to be further clarified. The market area that the company chooses to expand needs to be further clarified, and the plan management mechanism should be strictly established to ensure that the monthly and annual plans of each region meet the standards; For each regional municipal market, it mainly focuses on one or all market segments such as rural drinking water market, gas market, municipal road water conveyance project, industrial park and factory water conveyance project, professional chemical industry, paper making, beverage and food industry and metallurgical industry. The scale of our major projects is100000 or more, or 5 million or more, or100000 or more. Due to the scale, transportation and service problems of a large number of small and medium-sized projects, whether we choose to give up or adopt a comprehensive network expansion needs further study and clarification. And strictly implemented in the daily sales work of sales staff.
Fourth, the company needs to further strengthen the construction of marketing team. The formation of marketing team closely revolves around the company's marketing strategy. The marketing team is the real executor of the company's marketing strategy and the leading soldier to achieve the company's marketing goals. From the long-term development of enterprises, the success of enterprises depends on the success of the whole team. Similarly, the achievement of sales performance will also depend on the overall operation of the entire marketing team. The two key points of marketing team construction are quantity, establishing a certain number of marketing teams that match the annual marketing objectives of enterprises, and quality. The combat effectiveness of salespeople depends on their self-planning and understanding of the company's development prospects, the incentive mechanism of enterprises and the training system of enterprises. The three are indispensable, but if the first two are available, training is particularly important for improving the combat effectiveness of the marketing team. Systematic, perfect and practical training is very important in marketing team management. In the future, marketing training will be a very important part. In the future, based on my own experience in building materials marketing, I will compile reference books such as Pipeline Marketing Manual, including: business etiquette, marketing knowledge, communication skills, diversified channel development strategies and skills, key customer development skills, standardized marketing words, etc.
The above is my superficial understanding and opinion. I hope that in my future work, my colleagues can give me more valuable opinions and suggestions, and I hope to get your strong support and cooperation. I would like to express my heartfelt thanks here.
Finally, I quote Liu Donghua, president of China Entrepreneur magazine, who told all my colleagues: There are difficulties waiting for us in the desert, on the plateau, in prosperous cities and in poor rural areas. The responsibility of our marketing team is to cut through thorns and pave the way for the future development of our company B with life and blood. Raise a glass to celebrate if you win, and save your life if you lose. Just think of ways for success, not excuses for failure. The brave will win in the narrow road, and the immortal bird is the phoenix! When our life was ignited into a raging fire, the cause of our company B was in full swing. We can proudly say: We have no regrets in this life! ?
Sales newcomer speech Fan Wensan
Hello, leaders, distinguished guests and employees!
As the annual sales champion, I would like to say a few words here today, please correct me.
We are used to taking the attack on the heart as the killer weapon of sales staff. Undoubtedly, this is indeed a necessary skill for excellent salespeople. Some people compare sales to falling in love, so we must be bold and cautious, but the key is that many things we do are just a slip of the tongue, a little better, and we really care too little! Sales must not be superficial. If you really compare sales to falling in love, have you done three things that girls often do in the sales process: First, fully understand each other's background, preferences and needs. The so-called knowing yourself and knowing yourself is invincible, and putting your love into it will bring the distance between you closer quickly; Second, try to figure out every word, every look and every expression that the other person has said nervously, gain insight into the emotional changes of the other party, and carefully understand what the other party wants to express; Third, we can't do it in one step and improvise. Before making an appointment, you must have a plan, what to say when making an appointment for a long time, and how to organize the language when making an appointment for a short time. You must learn to step by step, and the date after careful preparation will be more efficient!
The crying child has milk to eat. Everything that has been precipitated by history is classic, so we should also remember the teachings of our ancestors in the process of market making. People are United, Taishan is the top! ? Now is not the era of individual heroism. We must learn to work as a team and help others. Everyone knows that crying children have milk to eat, but many salespeople don't cry at all, or they don't know who to cry to. In the process of marketing, there are generally three objects for you to talk frankly: First, the top leaders of the company have accumulated rich resources in the industry for many years, and with the precipitation of history, the resources are getting better and better. After you know the ins and outs of the project, you should actively and frequently seek resource support from the company. With so many projects and so many salespeople, you will know that you need support without crying. The second is your own circle of contacts. Since you choose to be a market, you must learn to weave your own circle of contacts. Maybe someone you know can't help you directly, but maybe his friends can help you directly. In order to seek indirect support, you must report your work to your social friends regularly. Then you will find that the world is really small and there are only a few people doing things. Third, your own customers, old customers who can climb to a certain position, must have accumulated a lot of peer resources on their own energy level. They can be consultants or mentors to help you find key people quickly. If you want an old customer with great energy to help you, the premise is that he has to trust you!
Near the end of the year, various summaries will follow, mostly based on? Carry forward the past and forge ahead? Four words as the theme, review the past, sum up experience, look forward to the future and make persistent efforts. At the annual meeting of the marketing branch the day before yesterday, the sales star award of 20 12 was awarded. This award was won by a big brother with a little Jianghu flavor. In 20 1 100, this eldest brother signed the general contract of11200,000 for the company, which made great contributions to the company. When sharing his acceptance speech, he didn't say some crowns like other winners. It is expected to win this honor. I believe everyone would rather hear how I got such a big order than thank you for your speech. Next, I would like to share with you some personal experiences when I was doing marketing work. I hope that at the end of next year, you will also have the opportunity to stand here and give your acceptance speech! ? After the applause, he began to share his actual combat experience. I have grasped three principles in marketing, and different people have different views. I hope these three points can make you think more deeply about marketing.
This honor not only benefits from the support and tacit cooperation of all colleagues in the company, but also benefits from the excellent team atmosphere and collective consistent belief. Everyone's positive and serious work attitude, the trust and support of leaders, the support and help of colleagues, and the concerted efforts of Qi Xin from various departments of Nanning Yinjia. It is also in this harmonious environment that I can put the highest enthusiasm into my work and realize my greater value. Therefore, this heavy honor belongs not only to me, but also to myself. I can be rated as a five-star employee this time. I think this is also an encouragement for me to do better in the future, and I firmly believe that I will do better in the future. The sales department is the front-line department of our company, and I am one of them. As the saying goes, there are no ordinary posts, only mediocre employees. If I don't do my duty in this position, I can't influence the overall situation, so my responsibility is above everything else. At work, there is no small matter, if I don't take it seriously.
I remember when I first entered the company, I didn't know anything. I follow the master's ass every day, watching him sell machines every day, thinking about when to start selling my first computer. At that time, I was in a good mood to sell computers and told the master and everyone that I could sell computers myself! But repeated failures calmed me down. Why do masters sell as soon as they receive customers, but why don't they buy what I receive? Depression? Later, through the teaching of my master, I learned their words and skills. On the third day when I came to Yinjia, I finally sold it with the help of my master. At that time, I didn't know how happy and excited I was. Our new employees only watched and applauded the five-star appraisal every month. When can we achieve the same performance as the masters, we can also evaluate five-star employees, which is the best proof of Yinjia's first-line sales. I have been in the company for half a year, but I haven't been able to become a five-star employee. At that time, I was so eager to be a five-star employee. Success is not what I wanted, but what I achieved through hard work. I also firmly believe that I can be a five-star employee. I am really happy and excited to be a five-star employee this time. Of course, this is also achieved through my efforts. Because I have always had firm perseverance and confidence in my work, I also firmly believe that temporary success can not be achieved with three minutes of enthusiasm, but a persistent spirit, which requires perseverance and strong will. I believe that whether a person is excellent at work does not depend on how important your work is and how much you contribute; It depends on whether you can work conscientiously and finish your work well, then you are excellent. If you can do your best in whatever job you are responsible for, then you are the best.
Thank you!
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