Selected work summary of sales director

Precious time always flies like an arrow. Unconsciously, this stage of work has entered the final stage. It's time to calm down and prepare the work summary. Summary is to review the past, better face the future and better improve the business level. How to complete an excellent work summary? The following is the "Sales Director's Work Summary" I compiled for you, hoping to help you.

Summary of sales director's work 1 20xx is a fruitful year for the company. As the business director, I am in the same boat with the company, enjoying the joy of harvest and the hardships of development. Before you know it, the year 20xx will draw a big full stop. Looking back over the past year's work, we have both experience and problems, which are mainly reflected in the following aspects:

1, learning

2. Ideological aspect

Every day after working for 20xx years, I ask myself that dealing with any problem can't change a starting point-I am a Dingyuan person. No one's interests, including his own, can override the interests of the company. The premise of solving all problems is: it is beneficial to the interests of the company and the development of the enterprise.

3. Work discipline

My requirements for myself in my work are: everything starts from myself. The working principle cannot be changed, and strict requirements are imposed on oneself according to the management system for expanding directors issued by the company.

4. Management and service

As a business director, the center of work is institutionalized management and humanized service. Organize all kinds of trainings in various markets and interviews with salesmen every month to convey the good news of airport development, favorable policies of the company, salary system, project sales, etc. Improve the team quality in this area through learning, solve the psychological problems of salesmen through communication, and enhance confidence. There are phenomena such as earning orders and grabbing orders, and I will solve them as soon as possible. The principle of solving them is fairness and justice, safeguarding the vital interests of every salesperson and carefully building a harmonious and healthy team.

5. performance

This year, all the objectives and tasks assigned by the company were successfully completed. The market completion rate reached 95%, the guaranteed task completion rate reached 100%, exceeding 1 10%, the team added more than 200 people, the effective salesman reached 75%, and more than 20 business executives were added.

Problems in the work this year:

1, the market development is uneven.

2. Individual market professionals suppress team development for personal gain, which affects the cultivation of core strength.

3. Due to unfair competition between markets and within markets, the market mortality rate has risen sharply.

4. The depth of the salesman is not strong enough.

5. The cooperation and coordination of all departments of the company is not enough.

According to the work situation and existing problems in 20xx years, make the work plan for 20xx years;

1. Dig deep into the number of new marketers in this field and improve the quality.

2. Actively organize various trainings to improve the quality of local teams.

3. Ensure the cohesion of the team and add new marketing staff every month.

4. Strengthen face-to-face communication with front-line sales personnel, and strengthen the supervision of the market served.

5. Cooperate with websites to cultivate new resources from old customers.

6. Put forward reasonable suggestions on the company's sales plans and management systems in a timely manner.

7, the full implementation of the selection mechanism of survival of the fittest in the region.

8, the first time to deal with all kinds of problems in the market.

9. Attend various meetings of the company on time to ensure the smooth progress of the meeting.

10. Complete the objectives and tasks assigned by the company, and collect and feedback the market situation within the jurisdiction.

Sales Director's Work Summary 2 The year 2065438+0x has ended. For me, the year of 20 1x means a lot. Two months in charge of the work let me have a preliminary understanding of enterprise management, and laid a certain foundation for future management. Under the leadership and careful guidance of the company's competent leaders, I realized the importance of team strength, fulfilled my duties and worked hard, and made my own efforts to improve the service quality and marketing indicators of our county. Now I will report my work as director for two months as follows:

1, the responsibility is personal.

According to the comprehensive business management assessment form formulated by the municipal service center, each salesperson is assessed, and the responsibility is implemented to people, so that each salesperson can clearly understand his responsibilities. And according to the specific situation of this business hall, formulate management measures suitable for this office, such as invoice management, card management, health management system, etc.

2. Strengthen business training.

Business guidance has been set, and the test questions of key training contents have been prepared in advance before training. Test after the training, so that everyone can master the training knowledge more firmly. In the morning meeting, do scenario drills for the training content, so that everyone can fully absorb the main points of business knowledge through the above methods. Pay attention to the online system examination organized by the municipal company. Online system is a good platform for salespeople to learn knowledge, which can make every salesperson master business knowledge more solidly.

3. Actively encourage and increase sales.

On the basis of daily management and training, actively grasp marketing. In order to improve the marketing enthusiasm of sales staff, a competitive marketing post system has been established according to the actual situation of our institute, and the marketing enthusiasm of each sales staff is very high, thus greatly improving the sales volume of the business hall. Compared with the same period of last month, the overall development volume in June 5438+February increased by 18%, and the registered development volume of smart phones in June 5438+February increased by 43%.

The year of 20 1X has ended, and our chamber of commerce will work together to create the marketing peak of 201x. Make the following plans for the business work in 20 1X:

1. Solve problems on the same day, summarize daily service work, analyze daily complaints or service etiquette problems in the business hall, give rectification opinions and encourage good practices.

2. At present, four salespeople have been added to the business members in * * county, focusing on cultivating the new business acceptance ability, marketing ability and various transaction processing ability within the business hall. The main tasks of new salespeople are to strengthen training so that they can master business knowledge faster, and to attach importance to scenario drills so that new salespeople can try more and dare to market, so that everyone will not fall behind.

3. Hold an answering contest once a month, mainly aiming at the mistakes that often appear in the online examination system of municipal companies and the lack of knowledge to conduct a summary examination, so that salesmen can firmly grasp the business knowledge.

Summary of Sales Director's Work 3 I. Review of Annual Performance

1. annual sales amount: the total annual sales amount is close to *10 million.

2. Shop opening: More than XX20 dealers (excluding engineering customers) have signed up to open stores, and about 100 have already opened stores.

3. Engineering information: Shanghai * * Real Estate Development Co., Ltd. has refined xx00 sets and is following up; Many villa projects in Guangdong have entered the design of model houses. Million has been reported, and it is expected that the production of model houses will start at the beginning of 20xx.

Second, the sales department and personnel

1. The whole country is divided into six regions, namely xx region, xx region, xx region, xx region, xx region, xx region and xx region. Set up 6 regional managers and 20 business personnel;

2. Task completion: the goal of opening the store basically completed the task set at the beginning of the year, and the overall completion rate of sales refund was xx3 %；;

3. Regional sales collection targets: approximately xx 5%, xx%, xx 2%, x7% and x3%.

Third, the store terminal construction

1, investment situation:

At present, * * merchants in xx District have signed contracts to start business, including 4 in Chongqing, all of which are built in building materials market or store area, 5 in Sichuan, 4 in Guizhou and 7 in Yunnan.

Xx District * * * has signed a contract to open a xx store, and there are nearly xx stores in Shandong Province, all of which are built in the mainstream market.

* * * merchants in Xx District have signed a contract with xx Store and have opened xx Store;

* * * merchants in Xx District signed a contract with xx Store and have opened 6 stores;

Xx market * * *, there are xx dealers, and 3 have been opened;

Xx market * * * Merchants have signed up for xx stores and have already opened two stores, so the xx market is relatively weak at present.

Summary of Sales Director's Work 4 Time flies, 20xx years have passed in a blink of an eye, and there are gains and losses in this year. Looking back on this year, the summary is as follows.

In 20xx, I served as the sales director of the company, responsible for the company's sales management. In 20xx years, with the strong support of company leaders and the concerted efforts of all colleagues, the company achieved sales income of about XXX million and profit of about XXX million. For the listed companies and companies in our New Third Board, this amount is really too small. This data is far from our expected goal. According to statistics, in 20xx, the company sold XXX million pieces of welding materials and XXX million pieces of alloy materials. Among them, the annual sales volume of aluminum welding wire is XXX tons, and the sales volume is about XXX million, accounting for 27% of the company's total sales volume. As a production enterprise, we must first make our product market bigger and stronger, make it a hematopoietic machine for the enterprise and boost the company's development. But the current reality is that the production and sales of the company's self-produced products are too low. In most cases, 20xx has orders for raw materials, which has delayed many orders. The consequence of this is to lower the overall rate of return of the company, and this development model is also unhealthy. In 20xx, it is necessary to raise funds to send raw materials directly from manufacturers to ensure the timely supply of raw materials and solve the problem that raw materials are not in place in time.

In 20xx, the company had little liquidity, which led to many orders not being delivered on time, and some businesses had to be abandoned because there was no money to do. In the 20xx year's work, we should not only increase the sales efforts to make the sales performance to a higher level, but also always adhere to the principle of cash sales, and we must never add new delinquent households to ensure sufficient liquidity to maintain the normal development of the business.

On the other hand, it also has a lot to do with the low turnover rate of funds in daily sales. At the end of 20xx, the company's accounts receivable are about XXX million, and its sales income is less than XXX million, which is equivalent to the turnover of XXX million funds three times a year. In particular, individual customers can only transfer once a week, which has a great impact on the company's business. Starting from the year of 20xx, more efforts should be made in capital turnover to improve capital turnover.

In 20xx, the individual realized sales of XXX million yuan, accounting for 28.5% of the company's sales, and realized sales profit of XXX million yuan, accounting for 33.6% of the company's sales profit, of which XXX tons of aluminum welding wires were sold, accounting for 52.5% of the company's sales of aluminum welding wires. I am not satisfied with this achievement, and there is a certain gap compared with my personal expectations. I will continue to work hard on the sales of 20xx aluminum welding wire.

Compared with the sales task set by the company at the beginning of the year, the performance of 20xx is much worse, which has failed to live up to the expectations of the company leaders for our marketing department. As the sales director of the company, I deeply feel that my ability is insufficient. There is a bad habit of procrastination at work, and some things at work are not dealt with effectively. In this respect, you should consult and learn more from the chairman to improve your working ability.

The sales focus of 20xx must be the sales of aluminum welding wires, so as to ensure that the annual sales of aluminum welding wires reach XXX tons and XXX million. In order to achieve the sales target, our sales staff should break the current sales thinking, make full use of our geographical advantages and customer advantages, expand sales and increase the sales of our aluminum and aluminum alloy welding wires, especially metallurgical and construction enterprises with a large number of aluminum welding wires should pay special attention to promoting our products. In recent years, with the development of the construction industry, there are more and more aluminum formwork manufacturers, and the demand for aluminum-magnesium welding wires is increasing. In 20xx, more efforts should be made in this respect, and the market share of Al-Mg welding wire in and around the province should reach over 90%.

In 20xx, if we want to reach a new level in sales revenue, we should not only work hard on aluminum welding wires, but also work hard on alloy sales. In 20xx, the annual purchase volume of Shi Lan Casting and Forging Company, the company's key customer, can reach XXX million, but it will only reach XXX million in 20xx; Dongxing aluminum can purchase about XXX million at most, and only sell XXX million in 20xx. The demand for alloys is very large, and it is also the business that is most likely to increase the company's performance. Efforts should be made in this field in 20xx, and alloy sales should also be the focus of sales work. Strive to achieve XXX million alloy annual sales.

In 20xx, I will work harder to improve my working ability to a higher level, and I hope my leaders and colleagues can give me more criticism and guidance. I will try my best to do a better job and make more contributions to the company.

Dear Secretary Lu and Minister Wang, leaders of the assessment team,

My name is xxx, the marketing director of Chengdu Branch, and my main responsibilities are to implement the work arrangements of the Party Committee and the company, rectify the sales market of Chengdu Branch and expand the sales market of Chengdu Branch. Since the beginning of this year, under the correct leadership of the Party Committee and the company, and with the full support of the team members and departments in charge of the branch, I have earnestly implemented the work deployment and planning of the Group's 20xx, earnestly performed the responsibilities of department management and leadership, updated the marketing concept, strengthened cooperation and cooperation, expanded the sales market, and promoted the orderly and effective development of marketing work as planned. From June to May this year, the company sold more than xxxx tons of rice, achieving an output value of xx million yuan and a profit of xx million yuan. Output value and profit increased by xx% and xx% year-on-year. Below, a brief report is as follows:

I. Performing duties

First, strengthen learning and enhance the motivation to do a good job in marketing.

Since the beginning of this year, I have implemented the concept of "two actions", carried out practical activities of "striving for excellence", and strengthened political and business study in accordance with the deployment of the group company and closely combined with the rectification work of "looking back on learning and practicing Scientific Outlook on Development activities". In particular, by studying the spirit of the annual working meeting of the group company, the new situation, new tasks, new opportunities and new challenges faced by the current sales company are clarified. As a recruit on the sales front, through study and investigation, I deeply feel that the strategic deployment of the group company conforms to the current requirements of promoting scientific development and the current market reality. As long as we firmly establish the concept of "two responsibilities" and innovate the working mechanism, we will certainly seize the opportunity, make positive progress and create good work performance in the fierce market competition.

Second, be pragmatic and conscientiously implement the company's development and marketing plan.

I reported to the branch at 65438+ 10 and 20xx in June, which was an important period for the company to make a new one-year development plan. After a period of in-depth research and familiarity with the company's basic operation, General Manager Li and I made a serious discussion on the company's marketing development, starting from the following three aspects, and striving to implement the work deployment of the superior. The first is to establish marketing strategy. According to the local market space and business conditions, conduct an effective and comprehensive survey of the market and fully grasp the dynamic trend of the market. On this basis, the marketing strategy of "xxxxx" is put forward.

The third is to implement the marketing plan.

According to all kinds of marketing target plans issued by superiors, combined with the operation situation of each district, the marketing indicators will be scientifically decomposed and implemented in each district to ensure the scientific decomposition and implementation of each indicator. The third is to promote resource integration. Our company has re-established three departments, namely Shang Chao Department, Commerce Department and Marketing Department, to scientifically define the responsibilities of these departments and make it clear that they are responsible for the pre-sales, after-sales and sales services of the whole market. The fourth is to actively expand the market. Guangyuan's existing distributors 1 home, 3 newly developed distributors outside urban areas, 3 in Xichang, Meishan and Luzhou, 3 in urban areas, Balizhuang Farmers' Market 1 home, Wukuaishi Grain and Oil Market 1 home, and Haibawang Grain and Oil Center 1 home. At present, these distributors have sold more than 20xx tons of rice from 1 month to May.

In addition, there is also a catering company, Xiangcun Ji, which cooperates with us. The fifth is to strive to improve efficiency. According to the development of the work, the marketing indicators and marketing effects were scientifically evaluated in time, and the marketing means were gradually improved, which achieved the effect of improving marketing performance. When I took over, the supply price of the branch was 1.93 yuan per catty. After several months, it was adjusted from 1.93 to 1.95, 1.98, 2.0 1, and finally it was adjusted to 2.24 yuan. At first, we lost money, but now we are making a profit. During this period, I was engaged in purchasing. There are also salt companies in talks, and Chengdu Business Daily wants to cooperate with us.

The fourth is to work selflessly, stand the test and exercise.

In the past six months, from the establishment to the healthy operation, development and progress of all departments of the branch, the market cooperation business has grown from scratch, and the economic benefits have turned from losses to profits. I've put a lot of effort into this. In order to standardize management, I personally support the formulation of various management systems and the implementation of scientific incentive and reward methods, which have promoted the standardized development of business, mobilized everyone's enthusiasm for work, created a first-class team, cracked down on unity and hard work, and committed to providing organizational guarantee for the healthy development of xx department's business. At work, I take the lead in setting an example, play an exemplary role, do my best on weekdays, work overtime on holidays, and make use of all available opportunities to contact customers, serve customers, develop customers, and make customers satisfied and assured. At the same time, actively communicate and coordinate with relevant departments, solve problems, create a good working environment, promote everyone's unity and do their duty for the development of the company's work.

Second, the main problems

One is subjective.

At present, our market research on marketing development is not deep enough, and our awareness of reform and opening up is not strong enough, especially in terms of mechanism and system management, there are still some areas that need to be improved urgently.

The second is the objective aspect.

At present, the advantage of our branch is that the price is slightly higher than other branches, and the disadvantage is that low-priced rice is not collected from the group, and other branches have low-priced rice in their own warehouses. What's more, the whole Sichuan market is different from other companies, because the group divides other regions into two other distributors, and there are no other distributors in the provinces and cities where other branches are located. All the distributors are developed by the branches themselves, which means that there is no internal competition in other markets, and our branches can only operate. These problems need our attention and correction in our future work.

Third, the next major plan

This year's practice is over half, and a lot of efforts are needed to complete the tasks for the whole year. I will take this assessment as an opportunity to conscientiously implement the various arrangements of the group company and do a good job in promoting various key tasks. In particular, combined with the opinions put forward by the masses in this assessment, we should improve working methods, strengthen working measures, clarify working ideas, firmly establish the concept of "two acts", ensure that marketing work opens up a new situation, ensure that the annual targets and tasks are poor, and ensure that the satisfaction rate of employees and customers is further improved.

thank you

Chapter 6 of the summary of the sales director's work is the time to write a summary at the end of the year. I calm down and think back to the past 20xx years. Time really feels like a speeding bullet train. Too soon. I accidentally explained it again in a year!

South China has always been a relatively calm place with fierce market competition. There is a market for products at all levels. Only in the Pearl River Delta region, there are more than 10 local photoelectric brands, which are of poor quality and low price, seriously disrupting the photoelectric market. It is very difficult to occupy most of the market share! Sometimes, for dealers, poor quality products just make more money, which also brings us greater difficulty. Only by investing more manpower and material resources and running fast can we gain more market share, and there are basically no other methods to get twice the result with half the effort!

Speaking of personnel, there were only three people left in South China at the beginning of the year, compared with seven the year before. What is this? This shows that we didn't pay attention to the market, didn't take it seriously, and the market wouldn't care about us! At this point, I rushed into battle and the company trusted me. Everyone seems to be relieved. But I know in my heart that the situation at the beginning of the year, not to mention seizing the market, is to keep the current customers, thank God!