Real estate 520 activity planning scheme

In order to ensure the orderly activities, it is often necessary to prepare an activity plan in advance, which has the characteristics of clear content and clear steps. How should we write an activity plan? The following is my carefully compiled model essay on the planning scheme of real estate 520 activities, which is welcome for your reference and I hope it will help you.

Time: 20xx-4-05 —— April 2008

Location:

Haiyan Xintiandi Plaza 1

2, on-site sales office

Activity purpose:

Gather the opening popularity, strike hard, stimulate the public in the shortest publicity period, create the best reputation, and start the brand of Haiyan's first small high-rise and high-end residential community.

Activity mode: live lottery, activities to add fun, lottery to reward guests.

Activity arrangement:

I. Pre-advertising

3.30-4.05 Emphasis is placed on information release, mainly including the way, place and time of participating in the lottery. The distribution channels are newspapers, light boxes and cross-street banners.

Publicity theme: the model of urban living in the future city, Haiyan Phase I luxury high-end residential building will be put on sale soon.

Leading urban fashion, sitting on the coast of Jinshi.

On April 5, the truth came out on the coast of Jinshi, and sea salt appeared in the mansion.

Because it is rare, it is precious.

Jinshi has gifts and surprise prizes waiting for you at the opening ceremony.

Second, the layout of the lottery website

1, lottery method: open on the spot, and decide immediately. The specific lottery registration office tentatively has 2 places.

(To determine the qualification of small and high-rise houses, it is suggested that the total number of lottery tickets is 30% more than the actual number of households)

2. Venue: Haiyan Xintiandi Square

(a) need a certain venue; B) The venue has experience in organizing activities; C) There is a precedent for gathering popularity.

3, soft environment layout:

4 high-altitude balloons; X large air arch; About 30 square meters, x stages;

Real estate effect display card set; Advertising Yi Labao 4; 000 leaflets

20 sets of banners and light boxes across the street.

4. Staff dress

III. Activity Flow (April 5)

1, officially started at 4: 00 pm (salute and prize display from 3: 50 to 4: 00)

2、 4:00—— 4:30

5 minutes for the host, 5 minutes for the leader, 0 minutes for the guest, 8 minutes for the activity explanation and 2 minutes for the notary.

3. At the beginning of the lucky draw (4: 30-5: 00), register and summarize at the same time.

4. Lucky draw (5: 00-6: 00)

Prizes, second and third prizes and commemorative prizes (00 copies)

5. Live performances and small entertainment activities (6: 00-7: 00) staff rest.

6. Announce the draw and the draw result (7: 00-7: 30)

7. Winners receive prizes (7: 30-7: 50)

Fourth, the lottery method

1, the total number of sales households in the first phase

The number of people is 40 sets, the tentative total number of people and the actual number of sales households are 5:, and the number of participants is uncertain.

2. Yaohao is registered in real-name registration system, and it is not allowed to change and shake more. Each apartment can register up to 5 people.

All registered potential buyers need to pay a deposit of RMB 000 at the same time. On the day of the lottery, if the registrant wins the bid, the deposit will be included in the house payment. If it is unsuccessful, 200 yuan will be added as a thank-you fee on the basis of the original payment.

4. The registration time of the lottery is 20xx. 4.05-4.0, lasting for 5 days.

5. Registered place: Sales Office of Qinshan Real Estate Company

6. The lottery tool uses public lottery equipment to make lottery decisions.

7. There is no solution to the middle class problem. All as souvenirs. And log in to the second phase of the opening purchase file.

Verb (abbreviation for verb) division of labor among employees

Qinshan real estate company staff do etiquette, security and other maintenance work; Jiuzhou advertising does activity monitoring and media liaison work.

Sixth, media release.

Invite well-known local media: Haiyan TV Station, Hangzhou Traffic Voice Radio Station, China Post, qianjiang evening news, Sohu.com and other reporters to participate in the event and report on the spot.

Seven. budget

1, environmental layout

Four high-altitude balloons, four hundred dollars.

Arch in the sky 1 500 yuan.

About 30 square meters stage 1 1000 yuan.

Property effect display card 1 set of 200 yuan 0.

There are four advertisements in Yi Labao and four advertisements in 600 yuan.

3,000 leaflets, 7,500 yuan.

20 sets of banners and light boxes across the street.

2. The venue rent is xx yuan.

3. Notarization invitation fee 1000 yuan.

4. The media invitation fee is xx yuan.

5. The equipment rental fee is 5000 yuan.

6. Management fee 1000 yuan.

7. Host 1000 yuan

The actor's performance fee is 5000 yuan.

9. The on-site emergency expense is xx yuan.

The total price is 30 thousand yuan