Jiang Fang's career.

Doing business at the age of 20, opening a restaurant as a "cook's head"

Jiang Fang is one of the earliest members of the "Donkey Family" in China. /kloc-when she was 0/2 years old, she went out alone and traveled around the country. This experience gave young Jiang Fang a unique vision and maturity beyond his peers. She is opposite you, so you can't guess her age. However, she is not shy about talking about her age. "She was born in 1978." Jiang Fang smiled and said, "I'm not afraid of this." There are exquisite works of art in the office, showing her extraordinary taste. "I studied Chinese painting since I was a child, and I have an inexplicable love for art. Until now, I still want to run a bookstore or art shop." Jiang Fang said. However, you can't imagine that her first business was to run a hotel of more than 200 square meters, which was smoky every day and had nothing to do with art. 1998, Jiang Fang, who just graduated, went to work in a real estate enterprise under the municipal government. However, the idle work made her a little uncomfortable. Finally, she simply took a long vacation and prepared to do something by herself. At that time, although Jiang Fang was only 20 years old, she had earned 65,438+00,000 yuan through the stock market. Plus 10000 yuan borrowed from her parents, she took over a hotel of more than 200 square meters opposite the provincial library. "Opening a restaurant is particularly tiring. Every morning, I take two chefs to the market to buy food. They ride bicycles with two big baskets hanging on both sides of the back seat. Go back when you are full. When I come back, I will choose vegetables and wash them with the waiter. " Jiang Fang said that running a hotel is completely different from the dream working state, and it is very trivial, with various customers. Some people may blow up the whole hotel because of very small things. Soon, the excitement and longing at the beginning of the store disappeared and became disgust and escape. Jiang Fang ran to the provincial library opposite the hotel to read books as soon as he had time. As "investors", parents work nearby and come to the hotel as "supervisors" when they have nothing to do. They don't spoil their children like ordinary parents, but ask Jiang Fang to "do it now that he has started", which has a great influence on Jiang Fang. Although she doesn't like running a restaurant, she insists on being young and strong. The hotel has been operating for more than a year, and although it is also making money, Jiang Fang has neither seen the future development space of the hotel nor entered her ideal state, so she transferred the hotel and returned to work in the office.

As a newcomer to property management, Jiang Fang took the experience of opening a restaurant as the first lesson of her "social class", which gave her a preliminary plan for her life. She resigned to join a company and got involved in property management. At that time, Runhua Industrial Company recruited an assistant to the chairman with a monthly salary of 3,000 yuan, which made Jiang Fang, whose monthly income was only 300 yuan, very excited, because in the process of opening a restaurant, she was no longer obsessed with the "iron rice bowl" and her parents, who were civil servants, were also very enlightened to support her resignation. Because he has no experience in real estate management, Jiang Fang collected information in the provincial library and got a preliminary understanding of real estate management and property management. At that time, "property" was still a new term, even in Shenzhen, Beijing, Shanghai and other places, property management was still in the exploratory stage. From 65438 to 0999, Jiang Fang entered Runhua. Instead of being an assistant to the chairman, she became a manager of the management department, responsible for the installation of real estate infrastructure, renting houses and helping customers move in. Because of the transfer, the company's promised monthly salary of 3,000 yuan was not fulfilled, so Jiang Fang went directly to the boss, hoping that the boss could pay as promised. "Later, the boss did pay like this. I feel that in the workplace, you can't just say' go' and decide to go somewhere, and then tell your boss that you want to get a high salary, or go to another one. " Jiang Fang said. After working in Hua Qian for three or four months, Jiang Fang still insists on his style of "being outspoken and aggressive", "doing things well in his post and giving suggestions to other work of the boss company from the overall situation, although many jobs have nothing to do with him". Because the two general managers of the company failed to meet the expectations of the boss, the boss promoted the competent Jiang Fang to be the general manager, responsible for the operation of the entire Runhua commercial building. Jiang Fang also tried its best to adjust rules and regulations, listen to tenants' opinions and improve working methods, so as to increase the rental rate of Runhua Commercial to 99%, "basically no vacancies". Jiang Fang said that not only the occupancy rate is high, but also the rent is high. At that time, a boss who opened a company in Beijing told Jiang Fang that the daily rent of office buildings in Beijing was only a little more than 3 yuan per square meter, while the daily rent of Runhua Business actually reached 3.8 yuan/square meter. Fame is gradually rising. After she became a shareholder of Sok, Jiang Fang's development ideas deviated from the business development direction of the whole company. In September this year, she went to Shanghai Normal University to study property management. When studying property management at Shanghai Normal University, Jiang Fang gradually linked his professional theory with his previous practice, and got a clear understanding of the systematic enterprise operation management system. At the same time, she developed a strong interest in property management and fell in love with this industry that she thought could become a career. "However, professional managers can easily interrupt their careers because of their bosses, which has a great influence on choosing their own holding property companies in the future." Jiang Fang said. Six months later, Jiang Fang resigned again. However, after his resignation, Jiang Fang had no idea. Just when a car repair shop invested by a relative was about to change hands, Jiang Fang, who was temporarily idle, took over the car repair shop. "I didn't expect to make this auto repair shop bigger, because I took over the auto repair business of many government departments, and the annual profit was considerable." Jiang Fang said. Soon, she opened a second branch. Although the car maintenance shop is growing, she still feels that this industry is not suitable for herself. "Although there is a department manager, she has to do many things by herself. Car maintenance, like the hotel industry, has many trivial things. " 1999, Jiang Fang's parents retired, and after Jiang Fang handed over the auto repair shop to her parents, she became a "leisure person" again. At this time, a shareholder of Soko Industrial Co., Ltd. made a door-to-door visit, hoping that Jiang Fang could come out to help manage real estate and property management. Before, Jiang Fang had done feasibility analysis for the company, and the two sides had good communication and contact. This time, Jiang Fang insisted on "owning shares" because the previous events made her realize that if she wanted to stick to her career dream, she had to be a boss. At that time, after discussion among several shareholders of Soko Industrial Company, it was decided to let Jiang Fang pay part of the cash, "more than 200,000 yuan", and the rest of the shares were converted with future profits. In 2000, Jiang Fang invested part of his income in the auto repair shop of Soko Industrial Company and served as the general manager. However, due to the different investment ideas of shareholders, Jiang Fang once went to another property management company to take charge of marketing business. After Jiang Fang left, the occupancy rate of Soko Industrial Company began to decline. Four months later, the company asked Dong Rang to go back and increase the shareholding ratio. After holding Soko and becoming the "property king" in Zhengzhou, Jiang Fangcheng became the controlling shareholder of Soko Industrial Co., Ltd. In order to further highlight the advantages of property management, she established Soko Property Development Co., Ltd. to further expand her business. However, Jiang Fang hesitated. It takes a lot of money to buy stocks, but she doesn't have much money in her hand. Even if she brought all the money, it wouldn't be enough. Moreover, the projects she handles don't have such a large capital flow, and she is a little worried about her ability. Jiang Fang recalled: "That month, I was under great pressure. Finally, my parents supported me, not only giving me all my savings for the elderly, but also giving me a household registration book. I said that it is not enough, I can mortgage the house. " In the end, Jiang Fang gradually increased his shareholding in Soko Industrial Company and became the controlling shareholder. Soko Industrial Company has also entered a period of rapid development. At the same time, Jiang Fang has shaped the core competitiveness of Soko Industrial Company in the property field, taking "property-oriented, Soko-oriented" as the company's goal propaganda, providing professional refined property management and commercial real estate operation services, and making the "Soko" brand enter the hearts of Zhengzhou citizens. In 2002, in order to further highlight the advantages of property management, Jiang Fang established "Soko Property Development Co., Ltd." to further expand his business. Although the competition of commercial real estate in Zhengzhou is fierce, the vacancy rate of many buildings in Zhengzhou is above 50%, and the occupancy rate of commercial real estate such as Soko Building, Business Building and Yubo Business Building under Soko has always remained above 98%. "It can't be said that it is the largest property company, because we have not set foot in real estate development, but the office space and company qualifications we manage are the best among property companies, just some unfinished buildings. After Sok takes over, we can also have a good rental rate. Sok's brand in property management has started. " Jiang Fang said. This is the original dream of Jiang Fang Holding Suoke Industrial Company, which will be the most important enterprise in the industry and affect the whole industry. "In fact, now, I should consider what I like to do. I have studied Chinese painting since I was a child, and I really hope to open a bookstore and art shop suitable for my own circle. " Jiang Fang said. Jiang Fang's circles are mostly entrepreneurs whose careers have entered a period of stable development and spend more time discussing life tastes and tastes. She is the tour leader. "She can always design some high-quality routes to make this group of people have fun." "Compared with before, I prefer to combine work and rest now." She described her current state like this.