Top Ten Marketing Cases of Real Estate

Here, I would like to share with you a typical case of the real estate industry's good market performance and sales performance in the current period, and see how they did it. For your reference. Then I will learn about the top ten real estate marketing cases with readers.

One of the Top Ten Marketing Cases of Real Estate

Peking University Resource Lecture Hall allows Chongqing citizens to get in touch with Peking University at zero distance.

Marketing event: On July 29th, Peking University Resource Lecture Hall officially kicked off. Chongqing Peking University Resources Real Estate Co., Ltd. invites famous experts and professors from Peking University to give lectures in Chongqing, which are recorded live by Chongqing TV Station and broadcast on Chongqing TV Station's Science and Education Channel and New Finance Channel. The experts and professors who come to give lectures are all big names in academic circles. The theme covers economy, enterprise management, traditional culture and many other aspects.

Social effect: Peking University Resources Group shoulders the mission of carrying forward Peking University spirit and spreading Peking University culture. Relying on the strong expert team of Peking University, Chongqing citizens can get in touch with Peking University at zero distance through the lecture hall, better carry forward advanced cultural concepts and promote the development of Chongqing's cultural and educational undertakings.

Top Ten Marketing Cases of Real Estate II

Poly: Start the summer property market price reduction? First shot?

Event: 2065438+May 2005, when other properties were brewing price increases through various favorable policies in the property market, Poly Real Estate made a surprise move. Black weapon? All residential projects of Poly Chongqing Company have been greatly reduced in price, with an average reduction of about 1 1,000 yuan, which can be said to be a summer promotion? First shot? .

At that time, one? Paulie, see you on monday! ? Information is first spread in the circle of friends. Later, the truth of the rumor was exposed. Poly Chongqing made a profit of 300 million yuan, and the average price of its residential projects dropped by 1000 yuan, which surprised the industry: in the context of generally improving policies, Pratt & Whitney made a profit of 300 million yuan, allowing more buyers to enjoy Poly welfare.

Reason for winning: start the summer property market price reduction? First shot? , leading the industry marketing trends in the current season. All-inclusive profit-making activities throughout the city also benefit property buyers? Running volume? Tactically win good results.

Top Ten Real Estate Marketing Cases III

Tongjing Real Estate: Please invite the owners to watch the concert at their own expense.

Event: This year 1 1 month marks the 10 anniversary of the development of Tongjing Real Estate in Chongqing. Tongjing Real Estate gratefully returns to Chongqing citizens, with an investment of100000? The same scene on the tenth anniversary of Thanksgiving? Chyi Chin, Chyi Yu, Wan Fang and other famous singers were invited to perform on stage. On the night of the concert, tens of thousands of people were attracted to the Olympic Sports Center to watch the performance.

With help? Tongjing 10 Thanksgiving Night? On the occasion of the anniversary, Tongjing Real Estate launched a series of marketing activities in Chongqing, including 1 1 BMW car, children's music world VIP annual play card, gas card, movie tickets, angel photography gift package and so on. It has attracted many citizens to participate and effectively promoted the popularity and sales of the project.

Reasons for winning the prize: Tongjing Real Estate started the whole city with charity gratitude feedback activities? The same scene? Key words, the same scene? Concert for ten thousand people? A household name. No matter the owners or citizens, their marketing promotion has been maximized by participating in the activities of Tongjing Real Estate, effectively realizing the perfect combination of marketing and public welfare activities.

Top Ten Marketing Cases of Real Estate 4

Convergence peninsula:? Goddess? Endorse one's property again

Event: 20 15 stood in the core of Babin, and made every effort to build a 3 million square meter riverside city complex into a convergence peninsula, which ushered in the mature moment of nine years' success, and the life picture of a prosperous big city has gradually emerged. In 20 15, Rong Hui Peninsula also launched a brand-new riverside group, Jiang Shang Mansion, C Mansion, and Riverside City Life Dressed up. In order to find a spokesman who not only conforms to the peninsula style, but also interprets the elegant quality of riverside life, which one is the final one? The marketing director makes his own model to endorse the real estate? Our advertisement is out of the street again.

Reason for winning: Following last year? Goddess? After the incident, integrate the peninsula? Goddess? Once again, he spoke for his own real estate and interpreted the quality life of Binjiang, which once again attracted strong market attention. Looking at the whole of Chongqing, this is a unique classic idea with a sense of quality and elegance, and it also complements the theme of riverside life launched by Ronghe Peninsula this year.

Top Ten Real Estate Marketing Cases 5

Event: 2015165438+10.8, Chongqing's first parent rented an apartment, and Vanke's West Kowloon? Vanke Post will officially welcome the first batch of tenants. For Chongqing market, this is undoubtedly a memorable moment? Pay for the house with rent? Among them, 800 sets are only rented and not sold, which caused a sensation in the national property market.

For the leader of the trillion-dollar market value platform, it means that the long-term rental apartment project determined by Vanke at the end of last year really entered the stage of implementation and expansion in 20 15.

Reason for winning the prize: The marketing method of renting only and not selling not only points out the direction for the outlet of apartment products in the market, but also locks its target customer base more accurately. At the same time, it also stimulated the reform wave of Chongqing rental market and even Chongqing property market.

Top Ten Real Estate Marketing Cases 6

Merrill Lynch Champagne Town: Inviting Thinkers

Real estate is an uneducated industry. The older generation of real estate developers basically have the spirit of revolutionaries. They are not afraid of death, suffering or illiteracy. However, due to the large capital flow and high profit of real estate, once you have money, you will have everything, including culture. Merrill Lynch Champagne Town is a typical example and a relatively successful one.

In this year's spring housing exhibition, seven drunken champagne towns in Merrill Lynch have been publicized, which made consumers realize what luxury is: they spent millions of dollars in Paris to borrow a statue mold of a thinker, and got a thinker at the housing exhibition, which made Dante's "Divine Comedy" sympathize with the ideological giants of the suffering people and witnessed the vanity fair in the property market. As a real estate project, is it necessary to make Rodin's masterpieces arty? This kind of spending money is like running water. In the end, isn't wool on sheep? The audience talked for a long time, but something like Merrill Lynch Champagne Town could not be erased from my mind. And this is the effect that developers pursue.

As long as there is popularity, there will be sales, which is beyond doubt. Such marketing skills can no longer be measured by any moral standards or be worthy of the name's concept. No matter how far-fetched, in a regional market like real estate, having popularity means half the battle. Thinkers really made Merrill Lynch Champaign famous. In this sense, Merrill Lynch Champagne Town is the winner.

Seven of the Top Ten Marketing Cases of Real Estate

Longhuyuan takes Tianjie as the first place to underwrite the Chongqing property market.

Marketing event: On May 30th, 20 12, the advertisement of Zhutian Street in Longhu Garden was exclusively put into Morning Post, which marked the official start of the underwriting cooperation between Longhu and Morning Post, and the strong cooperation between Longhu and Morning Post also opened the precedent of underwriting cooperation in Chongqing property market.

Social Effect: On June 17, Longhuyuan Street opened and sold 380 sets in one fell swoop. Coupled with the follow-up sales, the operating income of Morning Post is about 800,000 yuan, which has successfully achieved a double harvest of economic and social benefits.

Top Ten Marketing Cases of Real Estate (8)

Dongyuan initiated the community growth system in Tongxiang, Meng Tong.

Marketing Event:165438+1In mid-October, Dongyuan Real Estate officially launched the long-awaited Meng Tong Tongxiang Dongyuan residential supporting system. Four-hearted best community growth system for children.

This systematic project systematically solves the puzzle of community children's growth from three major areas: children's safety, entertainment and education. In the specific practice process, standardized module configuration will be implemented according to the terrain of each building to meet the needs of children's healthy growth.

Social effect: Dongyuan? Do children in Meng Tong like it? The introduction of systems engineering will help the real estate industry to further develop in a refined direction and pay more attention to the customer's segmentation needs.

Nine of the Top Ten Marketing Cases of Real Estate

Yingli International Financial Center attracts 30,000 people to see Chongqing Yunjing.

Marketing activities: May 26th-July 25th. Yingli IFC? Cloud view of Chongqing? Skyscraper sightseeing? During the event, the public can visit the 53-story building about 250 meters high for free. At present, there is no high-rise skyscraper sightseeing project in Jie Fangbei, and this event attracted nearly 30,000 people.

Social effect: Yingli IFC office building makes full use of its unique geographical location to provide Chongqing citizens with free senior sightseeing opportunities. From the 80-year-old people to children, from the old residents of Jie Fangbei to the white-collar workers in the surrounding major office buildings, they all actively participated in the activities and received good social response.

Top Ten Marketing Cases of Real Estate

Oriental sunshine: the founder of the rich area

If creation is a material act, it is all wet. The villas along Wenyu River, Jingtang River, Xishan Mountain and Xiangshan Mountain, and the high-grade apartments in Chaoyang Park are all real rich areas. However, it is the first time in the real estate industry that the concept of rich areas has been frankly put forward in the sun. Since the beginning of this year, the Capital Group has announced that it will build a "rich area" on the land between Bahe River and Liangma River in Beijing, east of the green belt in the North Fourth Ring Road and west of Jiuxianqiao Road Electronic City.

The project named "Beijing Upper East Side" covers an area of 100 hectare, with a total construction area of over 2.2 million square meters. It is estimated that the total investment will exceed 100 billion yuan. The project is under the specific responsibility of Capital Real Estate Sunshine Co., Ltd., a subsidiary of the Capital Group. All its projects will be completed in 2008, and the price will exceed 65,438+0,000 yuan per square meter. The first phase of 65438+1October 65438+July will be grandly opened.

In China, wealth was once regarded as synonymous with evil, but due to the reform, the pursuit of wealth has now become a glorious act, just as joining the army is a glorious act. However, because ideology has not been clearly defined, the expression of all public opinions in the media is still relatively shy. A typical example is that almost all the virtues about wealth are given to the moderate and conservative middle class abroad. However, the capital land officially unveiled this veil, which attracted the attention of the society. Sunshine sold 1 100 million as soon as it opened in the east, which contributed to the communication effect of publicity in the rich areas.

The practice of the first home buyer shows that there is no need for real creation in propaganda, and it is also a kind of creation to perfectly reflect what is actually shaped. In the sense of communication, whoever speaks first is the creator.

For the grand plan of Capital Land to build the Upper East Side, one or two clever tricks are not enough to support such a large sales volume. Under the banner of the rich area, various high-quality concepts finally have a popular commander-in-chief, which provides inexhaustible resources for project promotion.