Theme planning scheme of mother's day company activities

In order to ensure the effectiveness of activities, it is often necessary to prepare an activity plan in advance. The activity plan is a written plan arranged from the aspects of the purpose, requirements, ways, methods and progress of the activity. What problems should we pay attention to when making an activity plan? The following is the theme planning scheme of mother's day company activities (selected 5 articles) that I collected and sorted out, hoping to help you.

Mother's Day Company Activity Theme Planning Scheme 1 In order to carry forward the traditional virtues of the Chinese nation, improve the quality of employees, build a solid ideological foundation of "patriotism, love the family and love the factory", enhance the awareness of filial piety of employees, and comprehensively promote the healthy development of enterprises, our company decided to organize the theme activity of "Thanksgiving for Mother, Start with Me" on the occasion of Mother's Day on May X.

I. Objects and methods of activities

Taking the double mothers of employees of the company as the object, I sent greetings from the company and a letter to the great mother written in the name of the company through door-to-door visits, and also sent it to solatium.

Second, the division of activities.

Give priority to with the company's trade unions, with the assistance of the office and finance department.

Third, the activity steps

1. Register the residential address and telephone number of the working mother, find out the details, delimit the visiting area and route, enter the spreadsheet and file it.

2. Determine the visiting route and family, make the visiting schedule plan, and determine the visiting personnel.

3. Visit the harmonious family living with parents in advance and keep the video materials. At the same time, employees whose parents are over 75 years old are registered for the record.

4. Send a letter and a book from the company to the great mother to every worker's mother and to every mother's solatium.

5, home condolences should be sincere, greetings should be standardized. Specifically, mom, you have worked hard. On behalf of the leaders and employees of our company, I say hello to your old man. This is a gift from our company.

6. Visit the mothers of employees who live in the city. If the mother is not in the local area, explain the company's intention and express the company's greetings by telephone. For female employees without twin mothers, children 10 years old or older, literate children can read a letter from the company to their older mothers, and illiterate children can read it by their parents to achieve the purpose of education.

Four. Activities require

We should pay full attention to it, make careful arrangements and take a serious attitude to ensure that the activities are put in place and achieve the expected purpose. Ensure that every working mother receives greetings and concerns from the company within X days before Mother's Day.

Mother's Day Company Event Theme Planning Scheme 21. Purpose of the event

1. Through this activity, we will show our humanistic care for customers, establish a good image of the enterprise in the eyes of customers and enhance the reputation of the project.

2. Customer participation: Call customers with the Housing Fair in the early stage.

Second, the theme of the event

"May Day, Thanksgiving Mother's Day".

III. Contents of activities

Activity time: May X to X, 20xx

Venue: Sales Department of xx Plaza.

Theme activity 1: 100 people sign for Thanksgiving Mother's Day.

Activity form:

1. Put an inkjet background on the door of the on-site sales department, collect customers' signatures, and write down Mother's Day wishes to my mother.

Anyone who signs can get a bunch of carnations as a gift for his mother in the sales department.

3. One hundred people signed the photo for future publicity and display, and fixed the 20xx eternal Mother's Day.

4. Send a message to mom on the spot:

Content: 1. You always hold me by your side or on the horizon. Rich or poor, you always accompany me. Young or old, you are always busy for me. Whether plain or brilliant, you always treat me equally. No matter happy or sad, you are always by my side. Mother's Day is coming, dear mother, you have worked hard. I wish you happiness, health and good luck!

2. Mom, I wish you: smile and worry, San Xiao is in a good mood, four smiles are not old, five smiles are in good spirits, six smiles are in good health, seven smiles are happy, eight smiles have fewer wrinkles, nine smiles are better than life, and ten smiles are happy!

Background wall content:

Salute to mother, 100 signature.

Text:

Love Mayday, be grateful for Mother's Day, and freeze the eternal Mother's Day for 20xx years.

Theme activity 2: diy cake-grateful for the maternal love that never dies.

The diy cake activity was put inside the sales department, and participants expressed their gratitude to their mothers by making cakes for them on Mother's Day.

As a relatively special commodity, the theme planning scheme 3 of mother's day company activities has certain particularity in the spread of medical advertisements. However, starting from the origin of marketing, it will remain unchanged. Through careful analysis of its product characteristics, audience contact habits and media performance, we can still find personalized strategies suitable for its communication, so as to realize the rapid rise of brand communication and be accepted by consumers. From the objective reality of communication, from 30,000 to 10,000, reasonable media itinerary selection, arrangement and delivery can achieve the best communication effect. Gradually guide our advertising communication to the narrow broadcast stage of standardization, scientificity, differentiation and interaction.

First, the breakthrough promotion of live news points:

Things bring feelings, feelings move people!

Sending health insurance is a special care for beautiful mothers. Sending "health insurance" can fully reflect the humanistic care and family care of women and children hospitals for consumers, and can establish a good brand image in the minds of consumers.

Second, the purpose of the activity:

1. Make market highlights with "event" marketing, seize opportunities, and expand brand influence with the fastest response speed.

2. Set off a consumption climax, expand the service volume and compete for market share.

3. Touch the heartstrings of consumers through activities, enhance the potential goodwill of the brand and shape the brand image.

Third, the activity time:

20xx May X-May X * *.

Fourth, the theme of the event:

I send health to my mother!

Verb (short for verb) activity:

During the "Mother's Day" activities, the first X patients who go to the hospital for medical treatment every day will receive two health insurance with a total value of xx yuan in addition to enjoying (gifts/physical examination/lucky draw).

Mother's Day company event theme planning scheme 4 Understand the origin of Mother's Day and the greatness of maternal love; Know how to cherish family ties and enrich the emotional world of employees. Let employees know that everyone's growth can't be separated from the kindness raised by their parents. "Gratitude" is a kind of attitude towards life and the minimum accomplishment and moral standard of being a man.

I. Purpose of the event

1. Enhance employees' sense of gratitude, enhance employees' sense of social responsibility, cultivate a healthy mentality, shape a sound personality and learn to be grateful. Improve employees' self-care ability, form good work habits and correct employees' work attitude.

2. Let employees understand the hard work of their parents, learn to care about others, and actively do some housework within their power.

Second, the content of the activity

1. Through the speech next Monday, mobilize all employees to announce our company's "Thanksgiving Mother's Day" activity plan.

2. The company organized a poetry and prose recitation competition for Thanksgiving and Mother's Day, and all units are conducting preliminaries to select contestants to participate in the competition.

3, the department to carry out the "four one" activities. Namely: hold a thanksgiving theme meeting for parents. Through the theme meeting, let employees realize that our growth can not be separated from the kindness of our parents, and let employees realize that gratitude is the traditional virtue of the Chinese nation; Write a letter to your parents to express your gratitude to them, and you can boldly say something to your mother that you are usually embarrassed to say. Help my mother do something within her power (such as washing clothes, cooking, mopping the floor, washing feet, etc.). ); Carry out a Thanksgiving card making activity: make a Thanksgiving card for parents, say thank you to parents, say thank you for your hard work, and send a greeting.

Three. Activities require

1, pay full attention to it-all units should take this activity as an opportunity, carefully organize and make reasonable arrangements, and vigorously carry out employee gratitude education activities.

2, strengthen guidance-according to the requirements of this scheme, combined with the actual situation of the unit, conscientiously do a good job of guiding activities, theme memory to guide employees to prepare for the division of labor in advance. After the activity, each unit selected 10 cards to participate in the appraisal and make exhibition boards.

3. Pay attention to practical results-all units should further extend the connotation of gratitude activities on the basis of carrying out this activity, educate and guide employees to learn to actively thank and care for others, learn to live in harmony with colleagues, understand the hardships of parents, know how to help others and give back to others, cultivate grateful hearts and be grateful people.

This year's Mother's Day theme planning scheme 5 is 20xx. In order to enhance the hotel's popularity and reputation, and enhance the impression and memory of the target consumer groups on Mother's Day, we use the media to package it with "affection", calling on our children to express their love and blessings to their parents, build momentum, strengthen family responsibilities, feed back their mothers and contribute to filial piety. On the occasion of 20xx Mother's Day, we plan to "be grateful to their mothers and have eternal maternal love".

I. Purpose of the event

1, mother's day promotion plan to improve brand awareness;

2. Improve the purchase rate and consumption of target consumers in hotels;

3. Through activities, enhance the understanding and communication between the hotel and the public, create news clues, and expand external image publicity.

Second, the activity time

20xx May X Day

Three. Target group

The target group of Mother's Day activities is fashionable white-collar young women aged between X and X, as well as successful people who hold middle and senior positions in government agencies and enterprises. Because of their busy official duties or business, they usually spend less time with their families, especially their parents. The complex of "repaying the kindness of parenting" can trigger their potential consumption possibilities and emotional needs.

Fourth, the theme of the event

1, advertising theme: grateful mother, eternal maternal love!

2. Advertising words: There is one of the most beautiful voices in the world, and that is the mother's call. -Dante

Verb (abbreviation of verb) activity content

1. Give a carnation: Give a carnation 1 piece to any lady who comes to the store for consumption on May X, 20xx.

2. Weibo Lottery: You can get a free buffet coupon worth xx yuan by taking photos at the store and @ Hotel Official Micro and X friends.

3. Birthday wishes: Any lady whose birthday is on May X can get a beautiful gift with her ID card.

4. Ladies' Nutrition Menu: The Food and Beverage Department launched three nourishing dishes. Ladies who spend in the buffet can choose any dish for free.

5. Preferential reward: the original price of the movie-watching buffet during the event is xx yuan, and the exclusive package for Mother's Day is xxx yuan. Chinatown Food City launched the exclusive Hong Kong-style afternoon tea package for Mother's Day.