Staff communication in real estate enterprises

Staff communication in real estate enterprises

Communication ability is an important skill for employees in real estate enterprises, and communication is an essential skill for both top managers and grass-roots service personnel. Below, I have prepared an article for you about employee communication in real estate enterprises. Welcome to reading.

First, the real estate development enterprises' understanding of the importance of employees' communication skills

In the process of developing real estate projects, employees of real estate enterprises need to have a variety of abilities, among which communication skills occupy a prominent position, from top managers to grassroots service personnel must have certain communication skills. Due to the wide range of real estate development, communication and coordination with relevant administrative departments, as well as sales promotion of real estate with customers and owners, all need a lot of communication and exchange work. Communication plays an extremely important role in real estate development and construction, which determines the success or failure of real estate enterprises. The so-called communication means that two or more individuals or groups communicate and exchange their opinions, viewpoints, thoughts, emotions and wishes through certain communication channels, and convey information, concepts, perceptions, attitudes and opinions to others in various ways, so as to achieve mutual understanding and mutual cognition, thus contributing to * * * agreeing with wishes and reaching * * * understanding. Effective communication is a basic problem that socio-economic activities and individuals often encounter in social life. In the process of enterprise development, the real connotation of enterprise management process lies in effective communication between external and internal, and its essence is effective communication, problem solving, conflict resolution and understanding. Communication involves a wide range of knowledge, covers a wide range of content and has rich communication skills. In the process of real estate development and construction, a lot of affairs need effective communication, so the efficiency of communication reflects the efficiency of real estate development enterprises. Communication ability is one of the necessary skills of real estate development enterprise personnel, and communication ability can best reflect the comprehensive ability of real estate enterprise personnel.

There are many subjects involved in real estate development and construction, and the relationships and affairs that need to be coordinated are also very extensive. It is precisely because there are many participants, all kinds of subjects come from all walks of life, owners and customers come from all corners of the country, their quality is uneven, their social and educational backgrounds are also very different, their temperament is different, and their personal behavior habits are also very different, so they have different ways of understanding and thinking about the same thing. The development and construction of real estate is complex, needs a lot of coordination, and must be relatively strict and urgent. In the process of real estate development and construction, misunderstandings, misunderstandings and disputes between development and construction units and various participants, owners and customers are inevitable. How to solve the existing contradictions? How to solve the contradiction between the development and construction unit and the participants? Among many answers, communication is an effective solution. Effective communication can help enterprises at all levels in real estate development and construction and help solve contradictions and problems. Corresponding problems and contradictions, through effective communication between relevant participants in real estate enterprises, full use of effective communication skills, multi-channel and multi-level effective communication, contradictions and problems in the process of real estate development and construction can be eliminated in the bud and resolved in the emerging state. Through effective communication, we can achieve the goal of developing real estate smoothly and selling it effectively, and turn disadvantages into advantages.

How to use various communication methods and skills to communicate with the relevant subjects of real estate development and construction in detail as much as possible, and give full play to the important role of effective communication in the process of development and construction, has become an important topic in the internal management of real estate development and construction enterprises. In order to effectively solve the contradictions in the process of real estate development and construction, eliminate and resolve the problems existing in the process of real estate development and construction, workers in real estate enterprises need to master some important communication forms and skills.

Communication ability is a basic ability that employees in real estate enterprises must have, and it is also a very important ability. The actual management practice shows that real estate development enterprises need to deal with people directly because of the characteristics of wide project relevance, wide coverage and many subjects that need to be contacted and coordinated. They must coordinate and communicate effectively to achieve relevant results. If the employees of real estate enterprises lack effective communication skills, or their ability is weak, they will not be able to carry out their work smoothly and effectively, or they will be given a certain discount on the completion of their work, which will adversely affect the enterprises and even bring.

(1) Communication with senior executives in related industries

Real estate development and construction project is a systematic management project. A complete real estate project includes four stages: pre-planning stage, design, implementation and use. From the project establishment, construction, completion and delivery, use management and other aspects. , involving more management departments and strong professionalism. Planning and construction administrative departments, together with the relevant administrative departments of industry and commerce, taxation, fire protection, civil air defense, safety and environmental protection, must carry out the necessary project approval and other related coordination work. Any poor communication and coordination will delay the progress of the project and disrupt the work plan. In severe cases, it will cause direct economic losses and serious consequences to real estate projects. Therefore, on the premise of doing a good job in the relevant construction and review of real estate projects, maintaining good communication with relevant industry authorities and coordinating communication with administrative departments will effectively promote the effective development of real estate projects and lay a good foundation for the effective development of real estate projects.

(b) Communication with partners

The real estate industry is related to a wide range of industries. It is understood that there are 88 industries associated with the real estate industry. Therefore, real estate development projects involve a wide range, mainly including design institutes, engineering supervision companies, relevant construction units and material procurement and supply enterprises. Real estate development enterprises, in order to better coordinate the relationship between external related cooperation units and obtain their support and cooperation, must maintain good communication with them, build a communication platform between the two sides, unblock the communication channels between the two sides, and at the same time strengthen the communication ability of real estate enterprise employees. Therefore, we should put forward higher requirements for the employees of real estate development enterprises in communication ability to meet the requirements of the development of real estate development enterprises.

(3) communication between owners and customers

The purpose of real estate development and construction is to complete housing construction and sell it to owners and customers, who are the parents of the enterprise. Without customers, real estate enterprises will lose their own value. On the other hand, selling the house to the owner/customer is the most important link for real estate enterprises to realize the production cycle and profit, and it is also the ultimate goal of real estate enterprises. Therefore, communication with owners and customers is extremely important. Before communicating with customers, it is necessary to clarify the subject of communication. For sales, at different sales stages, there are different communication priorities. Specific to real estate development enterprises, this kind of communication is more important, because employees have direct contact with customers and exchange products. At the same time, customers come from different countries, nationalities and regions with different educational levels, occupations, ages and status, so employees with strong communication skills can express their thoughts and feelings accurately and quickly, get timely information feedback and understand the characteristics of guests. According to the characteristics of different guests,

Choose the correct expression in the process of communicating with owners and customers. After the conversation with the guests, according to the cultural background and behavior of the guests, try to decide what kind of tone or dialogue mode to adopt in order to obtain the voice of the other party and achieve the ideal communication effect.

(d) Communication with employees within the enterprise

In real estate development enterprises, every employee has his own work to complete, and in the process of completing the work, he needs to deal with others. Therefore, employees of real estate enterprises need effective communication in order to obtain good interpersonal relationships, which have an important impact on employees' enthusiasm and work efficiency, and good work efficiency will bring better management performance. If the interpersonal relationship of the enterprise is good, the emotional relationship between employees is harmonious, and employees can finish their work smoothly, the cohesion will be enhanced and the enterprise will be happy and efficient; On the other hand, if the interpersonal relationship between employees in real estate enterprises is poor or tense, it will reduce work efficiency, weaken the cohesion of enterprises, and may produce internal friction, weaken the competitiveness of enterprises, and cause certain harm to enterprises. Objectively speaking, the interest relationship involved in real estate enterprises is more complicated, and the relationship between colleagues is more subtle. In today's diversified values, it takes great wisdom to handle the relationship between colleagues and employees in enterprises. However, good communication and exchange is undoubtedly the best way to improve employee relations in enterprises.

Second, strengthen the communication ability of employees in real estate development enterprises and promote the development of real estate enterprises.

Good communication skills are not innate, and the cultivation of communication skills of employees in real estate development enterprises is not achieved overnight. Need effective training. Through multi-level, multi-level, multi-form and multi-channel training, employees can acquire knowledge and skills related to job requirements through formal and organized training. We should also gradually develop and improve through personal self-improvement, self-improvement, continuous practice and continuous learning. Employees of real estate development enterprises should not be satisfied with obtaining their personal abilities only through formal training, but should adopt a combination of formal and informal ways to cultivate and improve their personal abilities. To cultivate and improve employees' communication skills, we can start from the following aspects:

(A) the formation of good and accurate language habits

Language is the main tool for real estate development enterprise personnel to communicate with relevant subjects. Without strong language skills, you can't communicate with people. In the process of real estate development and construction, in order to achieve good communication effect, the staff's language must be concise, accurate, coherent, well-founded, clear in pronunciation, soft in tone, accurate in wording, cautious in wording and easy to be understood by the recipients. Learn to consider the different situations of information recipients and use the most concise and appropriate language for the recipients. Avoid mystifying, showing off rhetoric and grandstanding.

(2) Pay attention to effective expression and promote smooth communication.

Communication is an art of communicating with others. To achieve communication, we should pay attention to effective expression and learn to listen. When communicating with customers, we should listen carefully to their words and tone, observe their words and deeds, try to figure out the meaning and intention of their words, and quickly judge their situation, psychology and needs. Therefore, the staff pay attention to cultivating the habit of listening in their daily life. Its function is obvious, because it not only shows respect for guests, but also ensures the effectiveness of information communication.

Being good at observing words and feelings means that in the process of communication, we should always pay attention to the customer's reflection and adjust our interest in speaking according to the customer's reflection. In the process of communication, pay close attention to the transmission of signals such as oral language and body language of customers, pay attention to their way of thinking, make accurate judgments, and smoothly carry out communication problems to the end. In the process of communication, we should highlight the key points and be concise and accurate. By choosing an appropriate expression, after starting a conversation with someone, we can know the cultural background and behavior of the person we are communicating with, and decide what intonation or dialogue mode to adopt, so as to get the * * * sound of the other person and achieve the ideal communication effect.

Language communication means that the property service provider expresses the sincere service of the property service provider to the client with civilized manners, standardized and clear language and good gfd in the service process. Language communication is the most commonly used communication method for real estate development enterprises. In the communication with relevant subjects, we should pay attention to treat people warmly, be polite, use civilized language and respect each other. Listen carefully, okay? Three times? That is, greeting, asking and saying goodbye. In the process of property services, advocating the use of civilized language, paying attention to empathy in communication, considering language communication with the owners, and respecting each other's expressions and language habits can narrow the emotional distance between them. The objective practical experience profoundly reveals that effective communication plays an extremely important role in the management process of real estate development enterprises, is an effective way to enhance trust, resolve contradictions, eliminate misunderstandings and solve problems, and plays an important role in the process of economic activities such as management, production and service. As an enterprise dealing with many related industries, it is always in direct contact with these industries, and effective communication plays a more prominent role in the process of enterprise management. Through effective communication, misunderstandings and contradictions can be eliminated in time, mutual understanding and trust can be enhanced, and management efficiency of enterprises can be improved. Through multi-channel and multi-level effective communication, the disharmonious factors are eliminated in the bud, and through effective communication, the purpose of promoting enterprise development is achieved.

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